Subang Jaya, 8 August 2018 – PROTON welcomed a total of 12 dealers approved for 3S and 4S status. Out of these, 6 were new dealers.
The Dealers Network Upgrade and New Dealership Agreement signing ceremony was held at PROTON Centre of Excellence. Abdul Rashid Musa, Chief Executive Officer of PROTON Edar Sdn Bhd, represented PROTON to sign the agreements. Present for the ceremony was Dr Li Chunrong, Chief Executive Officer of PROTON, Dato’ Radzaif Mohamed, Deputy Chief Executive Officer of PROTON and Senior Management members of PROTON.
6 more joined as new PROTON dealers
Having recently officiated 3S and 4S outlets across Central region for the opening of outlets, PROTON is excited to announce that 6 new dealers have joined PROTON to establish themselves as 3S and 4S outlets nationwide.
The six new investors present for the signing ceremony were; Victorange Sdn Bhd, Fook Loi Corporation (Sabah) Sdn Bhd (Kota Kinabalu), Fook Loi Corporation (Sabah) Sdn Bhd (Sandakan), Ming Heng Sdn Bhd, Grand Arena Automotive Sdn Bhd and YS Autoworld Sdn Bhd.
According to Thomas Chiu Kui Yin, Group Executive Director of Fook Loi Corporation, he has always believed in the national car capabilities to conquer the market once again. So confident that he invested in two dealer outlets, one as a 4S flagship centre in Kota Kinabalu, and another, a 3S centre in Sandakan.
Thomas Chiu mentioned that, “For us, we have always been positive that PROTON has the potential to grow big. We were delighted that the opportunity came when we saw an advertisement in the newspapers in 2017 looking for new dealership in Sabah. Of course, we immediately submitted the application to be part of PROTON dealership. We are happy that PROTON has accepted our investment commitment. For the moment, we really look forward to more business collaboration and hope that efforts to this end will be successful”.
Thomas Chiu further commented, “With Geely partnering PROTON, the potential for PROTON to grow looks even more promising. Geely, with its technologically inclined line-up of cars, together with strong sales and service platform of new PROTON roadmap, I am optimistic PROTON will be able to re-brand itself as a competitive player in the market”.
As for Eric Lee Kok Seng, Chief Executive Officer of Ming Heng Motor Sdn Bhd, he truly understands that the key to a lasting business is indeed customer satisfaction. This is evident based on his experience as a former banker with more than 25 years in retail banking. Now, as an entrepreneur, he said, “To be in a business for long-term, putting customers’ needs as a priority will go a long way. These customers will be the ones who will recommend others about your brand if they are treated with honesty, professionalism and integrity. A brand is only as big as how satisfied and happy its customers are”.
“Whether it is a bank or a grocery store, it does not change the core business of increasing service quality to increase customer satisfaction. Naturally, operating a one-stop centre will provide the kind of convenience customers need,” Eric Lee added.
6 existing dealers upgraded to 3S and 4S
True to the brand’s commitment to serve customers better, outlets are starting to re-brand itself to be more prominent, enticing and attractive. Interior and exteriors of outlets are being enhanced with new and refreshed look to ensure a smooth customer experience when they walk into PROTON outlets.
For Steven Tan Choon Teck, Managing Director of Tian Siang Deluxe Auto Sdn Bhd, he believes that, “Changing perception of the public towards PROTON begins at outlet level. One of the most obvious ways is to enhance the interior and exterior façade. However, after these changes take place, what is important next is the delivery of good sales and after sales which the public can feel and experience. To do this, we need to operate as a one-stop centre. Eventually our goal is to ensure customers are happy and satisfied with the services they get. Happy and satisfied customers are the ones who will give us repeat business”.
Outlet upgrades on track – 85% achievement against target
To-date, 93 outlets have been approved for upgrades to 3S and 4S, achievement of 85% against target. There are 16 outlets remaining to achieve the target of 109, which PROTON is confident of achieving.
“All our plans are on track with most states having fulfilled its quota for outlet upgrades except for 5 states which are Melaka, Johor, Terengganu, Perak and Central. However, the numbers are small. We are confident, even before October, we should be able to realise the total of 109 outlets,” said Abdul Rashid Musa, Chief Executive Officer of PROTON Edar Sdn. Bhd.
Rashid added, “Moreover, I am satisfied with the developments that are ongoing at PROTON outlets. More and more are upgrading and enhancing their outlets to provide better sales and service experience. I believe, the investment they make today will reap returns in the long term. The new and upgraded outlets will set the pace for others who are keen on selling future Proton models, starting with the much anticipated SUV”.
August 2018 promotion – Now or Never There is never a better time to consider your purchase of a Proton car. Head on to the nearest showroom to check out savings of up to *RM4000 on your favorite models.
For more information, customers can contact PROTON Customer Care at 1800 888 398 or email to us at firstname.lastname@example.org. Customers can also visit www.proton.com or our official Facebook page at www.facebook.com/ProtonCarsOfficial. For added convenience, customers can download the official MyProton mobile app, available via Google Play and Apple App Store.
*Terms and conditions apply, depending on model and variant.
Standing: Dr. Ho Tuck Sum, Senior Manager, Sales & Network Planning, Edmund Lim Meng Thong, General Manager, Sales Planning, Lau Yit Mun, Director, Sales, Thomas Chiu Kui Yin, Group Executive Director of Fook Loi Corporation Sdn Bhd, Dr Li Chunrong, Chief Executive Director of PROTON, Dato’ Radzaif Mohamed, Deputy CEO of PROTON, Cheng Seng Fook, Director of Marketing, Alex Tan Chin Kee, Deputy Director, Sales, Rajendran A/L Nambiappan, Head, Sales Management, Thinagharan A/L Loganathan, Deputy Director, Network Planning & Development, Zhang Qiang, Deputy Director, Network Support.
Seated: Anthony NY Chiu, Group Chairman of Fook Loi Corporation Sdn Bhd, Abdul Rashid Musa, CEO PROTON Edar Sdn Bhd.
Standing: Dr. Ho Tuck Sum, Senior Manager, Sales & Network Planning, Edmund Lim Meng Thong, General Manager, Sales Planning, Lau Yit Mun, Director, Sales, Dr Li Chunrong, Chief Executive Director of PROTON, Amal Ayshah Dato’ Azmi, Director of Kulis Auto Sdn Bhd, Dato’ Radzaif Mohamed, Deputy CEO of PROTON, Cheng Seng Fook, Director of Marketing, Alex Tan Chin Kee, Deputy Director, Sales, Rajendran A/L Nambiappan, Head, Sales Management, Thinagharan A/L Loganathan, Deputy Director, Network Planning & Development, Zhang Qiang, Deputy Director, Network Support.
Seated: Ahmad Adzam Dato’ Azmi, Director of Kulis Auto Sdn Bhd, Abdul Rashid Musa, CEO PROTON Edar Sdn Bhd.