PROTON’s motorsports arm, R3, today launched a new range of lubricants and merchandise to reconnect with fans and expand the reach of the brand. With the brand now parked under Proton Global Services (PGS), a fully owned subsidiary of Proton Edar, the event marked a new direction for R3 to bring its heritage and products closer to the public.

National car maker PROTON today signed a Memorandum Of Agreement (MOA) with premium EV brand smart Automobile Company (smart) to work together to introduce the latter’s range of New Energy Vehicles (NEV) into the rapidly growing ASEAN automotive market.

PROTON would like to announce the appointment of Roslan Abdullah, to the post of Deputy Chief Executive Officer. He officially assumed his duties on 1 January 2022. Previously, Roslan was the Vice President, Sales and Marketing for PROTON as well as Chief Executive Officer of Proton Edar Sdn Bhd (PESB), roles he had held since 1 June 2020.

Following 12 pandemic affected months, national car maker PROTON ended 2021 on a high note. By selling 14,147 units in December, total sales for the year closed at 114,708 units (domestic + export), the highest closing figure since 2014. This represents an increase of 4.5% over 2020 and is the third consecutive year of volume growth for the company. The achievement is particularly noteworthy as overall Total Industry Volume (TIV) for Malaysia is estimated to have shrunk by 4.6% to just over 505,000 units.

As the scale of the damage caused by the recent floods becomes more apparent, PROTON has announced an enhanced assistance package for its customers whose cars were damaged to ease their financial burden.

In light of the recent flooding that has affected parts of the Central and East Coast regions of Peninsular Malaysia, national automotive brand PROTON is aiding customers whose cars may have been affected or damaged. The offer is open to owners of all Proton cars.

National car maker PROTON has broken through the 100,000 sales barrier for a third year in succession. Overall sales of 14,187 units (domestic + export) in November have pushed its year-to-date (YTD) number to 100,566 units, raising expectations the company will be able to end the year with positive sales growth.

National car maker PROTON today officially unveiled its new brand gallery. Dubbed the Gallery of Inspiration and housed at the Centre of Excellence complex, it marks the next step in the company’s rebranding journey that began in 2019 and is open to the public every Monday to Friday from 8.30am – 5.30pm.

Following a successful October when sales grew by 28.7% compared to the previous month, national car maker PROTON has now exceeded its year-to-date (YTD) sales volume from last year. By selling 13,362 units, cumulative sales now stand at 86,379 units, which is a 1.6% improvement over sales from the first ten months of 2020 (84,999 units).

As less restrictive Covid-19 regulations begin to take effect both locally and globally, Malaysian companies are beginning to see an exponential increase in overseas business and export activities. PROTON is no exception, and the company achieved a new milestone in Pakistan when the Proton Saga started rolling off production lines in the country on 13 October.