After a year of unprecedented challenges, PROTON closed 2020 on a high with an increase in sales over its landmark performance in 2019. Despite losing over two months of car production and sales to the MCO, the company sold 109,716 vehicles for the whole of 2020 after shifting 13,306 units in December. This 2020 total represents an increase of 8.8% over the 100,821 units sold in 2019, making PROTON the only major automotive company to record growth in Malaysia. Market share for the year also increased to an estimated 21.1%, equating to a significant 4.4% increase.
To celebrate the end of 2020, national carmaker PROTON will collaborate with Huawei in a nationwide year-end campaign dubbed ‘PROTONxHuawei Better Together’. The contest will reward lucky customers with attractive prizes including a brand-new Proton X70 as the grand prize.
While PROTON has continued to buck the local industry trend with steady growth in 2020, its export activities have also been able to sustain some momentum. PROTON’s export business has grown 10.6% so far this year despite global restrictions put in place to curb the coronavirus pandemic. As the company strives to meet strong local demand for its products in December, traditionally the best month for automotive sales, PROTON will also be growing its presence internationally thanks to an unprecedented launch schedule.
National car maker PROTON today handed over eight units of the Proton X70 to the Ministry of Health (MOH) for use in Sabah. The vehicles will be used to assist in the Ministry’s logistics and surveillance efforts in the ongoing COVID-19 fight. The handover was done at Fook Loi Corporation’s Proton 4S outlet in Kota Kinabalu.
As 2020 draws to a close, sales of Proton cars continue its growth trajectory towards a strong year end finish. 11,411 units (domestic and export) were sold in November, a growth rate of 18% over the same month in 2019, contributing to a total sales figure of 96,410 units in 2020. The latter figure is an overall increase of 7.5% and is equivalent to an estimated market share of 20.1%.
PROTON officially launched its used car website today, offering a convenient way to shop for used cars. The Proton Certified Pre-Owned (PCPO) website allows customers to browse through current stocks available at 36 dealers nationwide as well as quickly trade-in their existing car for great deals on a brand new Proton model.
PROTON’s sales momentum continued on an upward trajectory for a fifth consecutive month in October as the national automotive company began the final quarter of the year strongly. With 11,392 units sold (domestic and export), sales grew by 20% over the same month in 2019 but contracted by 4.6% compared to September. Total sales for the year now stand at 84,999 units, 6.2% ahead of last year and equivalent to an estimated 21.3% market share.
PROTON officially launched the PROTON X50, its second SUV offering, via its social media channels, today. The launch was the culmination of a six-week publicity drive that began with the first production units rolling off the production line at Tanjung Malim and, along the way, included media and customer previews held nationwide.
The upcoming launch of the Proton X50 has created a wave of interest amongst Malaysian car buyers. Prelaunch booking numbers have been strong and PROTON would like to thank everybody for their support. However, it has been brought to our attention that some irresponsible parties are seeking to profit from this situation by misrepresenting themselves.