Malaysian car manufacturer PROTON today announced the launch of a range of lubricants formulated exclusively for its cars. Marketed under the company’s genuine parts range, there are four grades in the Proton Genuine Oil (PGO) line up, dubbed PGO 1 to PGO 4, comprising fully synthetic, semisynthetic and mineral lubricants.
The first full month of restored market conditions was a productive one for national car maker PROTON as the company garnered 10,380 of sales to retain its hold of second place in Malaysia’s automotive sales table. Market share for the month is expected to come in at 23.9% on the back of an estimated Total Industry Volume (TIV) of around 43,500 units. Year to date market share currently stands at 23%, comparing favourably with last year’s closing figure of 20.7%.
Following nearly three months of difficult market conditions due to Covid-19 prevention measures, national car maker PROTON is aiming to finish 2021 strongly. This follows a resumption in production, sales, and export activities, which is expected to contribute towards increased sales volume beginning in September.
Following the implementation of the second round of its PIKAS vaccination programme last week, over 86% of PROTON’s 8,486 staff members are now fully vaccinated against COVID-19. That number is expected to increase over the coming weeks as 98% have already received their first dose, in line with the company’s aim to achieve herd immunity in its chain of operations.
PROTON today announced the launch of the new 2022 Proton Iriz and Persona, offering updated design elements plus enhanced features. The latest additions to the company’s range also come in new colours, while offering improved comfort and safety for all passengers.
PROTON today added a new variant to the Proton X70 line-up, further strengthening the appeal for the best-selling C-segment SUV in Malaysia. Limited to 2,000 units, the Proton X70 Special Edition, positioned at the top of Proton’s range, has been given new luxury features and a special colour.
PROTON today began a vaccination programme for all employees. Staff from the company’s base of operations in Tanjung Malim and Shah Alam who are not yet vaccinated were notified of their appointments via the MySejahtera app, which will be spread out over several days to ensure everyone who opted-in for the vaccine receives their first dose.
With Malaysia undergoing a strict lock down to lower Covid-19 infections, retail operations of automotive companies have been curtailed with showrooms required to remain shut. This will affect Total-Industry-Volume (TIV) for the next few months, but PROTON remains optimistic due to the recent performance of its international sales division.
Following two consecutive months of strong sales, where Total Industry Volume (TIV) averaged over 60,000 units, Malaysia’s automotive industry receded by approximately 20% in May as issues such as chip shortages and a national movement control order took effect. PROTON sold 9,440 units (domestic + export) last month, a reduction of approximately 37.1% compared to April, resulting in a market share of 20.3%. Up to the end of May, total volume stands at 57,283 units with a year-to-date market share of 23.5%, an increase of 2.4% over the previous year.