03 Aug 2023

  • Total sales for first seven months improve by 26.6% and exceed 90,000 units
  • Four models lead segments as Proton X90 takes overall sales lead for its class

Subang Jaya, 3 August 2023 – Following a successful first six months to begin 2023, national carmaker PROTON continued its upward sales trajectory in July with 13,326 (domestic + export) units sold. The figure is a 16.1% improvement over July 2022 and helps uplift year to date (YTD) sales to 90,647 units, the earliest the company has exceeded the 90,000-unit barrier since 2012 and a 26.6% increase over the previous year. Market share for July is forecast at 20.5%, with YTD market share now at 21%.

PROTON’s achievement is framed against a backdrop of increasing automotive sales as total industry volume (TIV) is estimated to be 64,864 units for July. This equates to a 29.9% increase over the same month in 2022 and pushes the YTD figure 12.9% above the same period last year. Therefore, PROTON’s sales performance up to July this year is currently outpacing the industry by 14%.

PROTON X90 takes over D-segment SUV sales leadership in Malaysia

Despite having less than three full months of being on sale since its launch on 7 May 2023 the third addition to PROTON’s range of SUVs, the Proton X90, has already taken the overall sales lead in its market segment. For July, 886 units were sold to bring the cumulative total to 2,225 unit in just 86 days and putting it ahead of its rivals.

Along with the Proton X90, three other Proton models are also acknowledged as YTD sales leaders in their respective segment.

The Proton Persona has experienced a spectacular 107.1% increase in numbers for 2023, propelling it to the top of the table for B-segment sedan sales in Malaysia. With 1,953 units sold in July, its YTD number now stands at 14,533 units and is on track to exceed total sales from 2022 as early as the end of August this year.

Not to be outdone, the Proton X50 added another 2,630 units to bring its total sales for the year up to 20,192 units. This allowed it to remain as the sales leader for B-segment SUVs and although it ceded leadership of the overall SUV market in July, its YTD total is still the best for all SUVs regardless of segment.

The Proton Exora is the fourth segment sales leader and in July, 374 units were sold to bring total sales up to 2,741 units. This is a 13.1% increase over the previous year and shows there is still healthy demand amongst Malaysian car buyers for a spacious seven-seat MPV with Proton’s trademark performance and driving enjoyment.

Driving enjoyment is also one of the reasons many customers list for choosing a Proton Saga. The nameplate celebrated its 38th anniversary on 9 July and shows no signs of waning popularity. With 5,926 units sold in July, demand for 2023 has increased by a healthy 40.2%, positioning the Saga as the second most popular vehicle in the country for two consecutive months and leading to a cumulative sales total of 39,251 units.

Another Proton in equally high demand is the Proton Iriz. The fourth ranked B-segment hatchback in the country has seen demand increase by 80.7% this year and with 676 units sold in July, total sales are now just 1,000 units behind the whole of last year with 4,708 units sold thus far.

Finally, the Proton X70 sold 881 units in July, placing it second overall in its segment with 6,997 units sold thus far in 2023.

“Automotive sales in Malaysia continue to be strong in 2023 with no drop-off in demand four months after the expiry of the deadline to deliver cars under the PENJANA incentive scheme. There has been a raft of new model introductions this year and this together with the high-profile announcements made in the New Energy Vehicle (NEV) space as well as the government support to attracting new OEMs to the country has kept buyer interest high.

“PROTON of course has played a role in the increase of TIV. In terms of percentages, our growth in sales is more than double of the industry thus far and this can be attributed to car buyers being attracted to the technology, quality, safety, and value offered by our model range. With the Proton X90 already leading its class after just 3 months, new model launches on the horizon and the company’s impending entry into the EV market in 2023 via smart Malaysia, we are confident of hitting our year-end targets,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.




PROTON July 2023 – Individual Model Performance (including export)

Model No of units sold Total Sales 2023 Sales achievement for the month
Saga 5,926 39,251 2nd highest volume A-segment sedan
Persona 1,953 14,533 Highest volume B-segment sedan
Exora 374 2,741 Highest volume C-segment MPV
Iriz 676 4,708 4th highest volume B-segment hatchback
X70 881 6,997 3rd highest volume C-segment SUV
X50 2,630 20,192 Highest volume B-segment SUV
X90 886 2,225 Highest volume D-segment SUV
Total 13,326 90,647