PROTON STRENGTHENS MARKET POSITION AS TIV SET FOR NEW RECORD IN 2024
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12,194 units sold in November with exports sales exceeding total volume for whole of 2023
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Three models lead segment YTD sales as company prepares to launch first EV on 16 December
Subang Jaya, 10 December 2024 – National carmaker PROTON registered sales of 12,194 units (domestic and export) in November, a slight decrease of 4.7% compared to October but in-line with the contraction in total industry volume (TIV) of 4.1% for Malaysian automotive sales. This brought the company’s year to date (YTD) total sales volume to 137,751 units with Proton retaining its position as the second most popular brand in the national sales rankings. Forecast market share for the month is 18.2% leading to a YTD figure of 18.8% for the whole of 2024.
Despite sales volume for the Malaysian automotive sector contracting in November, the YTD TIV is still nearly 10,000 units more compared to the same point in 2023. With an estimated 731,026 units sold thus far, the market projects to achieve a new record level for a second successive year as it breaks through the 800,000 units barrier, positioning Malaysia as the second highest volume passenger vehicle market in ASEAN this year.
Proton X70 returns to segment lead while X50, X90 and S70 maintain YTD market leadership
Sales of Proton’s newest model, the 2025 Proton X70 increased by 7.7% month-on-month in November to 1,065 units, bringing its YTD total to 7,536 units. By doing so, the model has reclaimed the top spot for sales for C-segment SUVs priced below RM130,000. Launched on 15 August, the new Proton X70 features revised exterior styling, new interior equipment, upgraded ADAS level 2 safety technology and most importantly, has the same price as its predecessor.
Three Proton models ended November leading their respective segment for YTD sales. Proton’s most popular SUV, the Proton X50, continued its commanding lead for B-segment SUV sales with 1,911 units delivered to bring its YTD sales to 21,033 units. Since its launch in October 2020, the B-segment SUV has become the fastest selling SUV in Malaysia, as well as the undoubted king in its segment.
Meanwhile, the Proton X50’s bigger brother, the Proton X90, retained its position as market leader for D-segment SUVs with a 13.1% month-on-month growth to 277 units, contributing to a YTD sales total of 3,246 units. The C-segment sedan Proton S70 also leads C-segment sedan sales after celebrating two significant events last month. This were its maiden race outing in the 2024 Sepang 1000km on 23 November followed by its first anniversary on 28 November. With 1,312 units sold total YTD sales are now 17,512 units, by far the best in its class.
Finally, sales of other Proton models remained strong. The Proton Saga achieved 5,916 sales to bring its YTD total to 66,094 units and positioning it to breach the 70,000 total sales mark for a second year in a row. Its B-segment sedan sister, the Proton Persona, registered 1,394 units in November for a total YTD figure of 17,325 units while Proton’s B-segment hatchback, the Proton Iriz, sold 319 units to bring its total sales to date to 4,762 units.
“As we enter the final month of 2024, everyone at PROTON is gearing up to drive year-end sales numbers. Our commitment to delivering quality vehicles is evident in the continued success of models such as the Proton X70,Proton X90 and Proton Saga, which have all achieved significant milestones this year. With the much-anticipated Proton e.MAS 7 launch to come on 16 December along with commendable export growth and a focus on innovation, we are confident that PROTON will continue to lead the way in the automotive industry, both domestically and internationally,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.
Proton Saga shipments to Egypt help set new export benchmark for the year
The Proton Saga is the best-selling model domestically and internationally. A total of 480 units of the left-hand drive (LHD) Proton Saga were exported to Egypt last month, a remarkable 300% growth compared with the 120 units shipped to the country a month prior. To-date, 2,203 units of the Proton Saga have been exported this year, leading to total exports volume for 2024 already exceeding the number for the whole of 2023.
To recap export activities, after the first shipment of CKD packs to Egypt on 9 September this year, PROTON’s partner in the country then opened a new CKD plant to assemble the Proton Saga in Cairo, targeting to market it in the Egyptian domestic and other Middle East markets. Together with sales growth in other countries cumulative export sales currently stand at 3,652 compared to a total figure of 3,636 units last year.
PROTON November 2024 – Individual Model Performance (including export)| Model | No of units sold | Total Sales 2024 |
| Saga | 5,916 | 66,094 |
| Persona | 1,394 | 17,325 |
| Iriz | 319 | 4,762 |
| X70 | 1,065 | 7,536 |
| X50 | 1,911 | 21,033 |
| X90 | 277 | 3,246 |
| S70 | 1,312 | 17,512 |
| Total | 12,194 | 137,751 |