THE CHAMPION DESERVES A CHAMPION
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Award-winning Proton S70 rewarded as grand prize to winner of Miss Asia 2024
Shah Alam, 24 February 2025 – PROTON’s multi-award-winning sedan, the Proton S70, won over a new fan when it was handed over as the grand prize for Miss Asia (Southeast Asia) 2024. 24-year old Ipoh native, Janice Chian Yan Tong, won the prestigious crown over 16 other finalists and was recently presented with her prize during a visit to the company’s Centre Of Excellence (COE) headquarters.
Just like the car she was presented with, Janice is a true champion who embodies the grace, ambition, and winning spirit required to be a champion, qualities that also evident in the Proton S70.
“PROTON is proud to present the winner of Miss Asia (Southeast Asia) 2024 with a unit of the Proton S70 as the grand prize and as a reward for her victory. This prestigious pageant embodies excellence, ambition, and confidence, which are values that align perfectly with our own corporate values. As the best-selling C-segment sedan in Malaysia, the Proton S70 is the perfect vehicle for young and confident individuals who are moving up in the world” said Roslan Abdullah, Deputy Chief Executive Officer of PROTON.
After test-driving her new car for the first time, Janice, expressed her admiration for the vehicle's seamless handling, intelligent features, and refined design. With its combination of innovation and modern design, the PROTON S70 is poised to make an impression in the automotive industry, offering an elevated driving experience for enthusiasts and everyday drivers alike.
"The Proton S70 delivers everything I could possibly want, impressive power, sophisticated style, safety, and modern technology. It is a car that truly stands out in its class," Janice shared.
Raising the Bar in Compact Sedan Excellence
The Proton S70 is engineered for those with ambitious aspirations, offering a C-segment product at a B-segment selling price. With a 1.5L turbocharged engine delivering 150PS of power and 226Nm of torque, paired with a 7-speed dual-clutch transmission, the S70 strikes the perfect balance between power, efficiency, and driving exhilaration. Its superior ride and handling, coupled with advanced vibration-absorbing technology, ensure a premium driving experience. Available in Executive, Premium, Flagship, and Flagship X variants, the S70 features a sophisticated design with LED headlamps, 17-inch alloy wheels, a sunroof, and a signature rear taillight bar.
The interior offers a refined cabin with leatherette seats, a power-adjustable driver's seat, and rear air vents for optimal comfort. Additionally, the integration of remote connectivity enhances user convenience, making the S70 an exceptional choice for those seeking style, performance, and advanced technology in one package.
Tech-savvy drivers benefit from the "Hi PROTON" Voice Command (Flagship & Flagship X) via a 12.3-inch infotainment screen and the PROTON Link App for various vehicle remote control. Safety is paramount with a 5-Star ASEAN NCAP rating, six SRS airbags, 13 Level 2 ADAS features including AEB, Intelligent Cruise Control, and Lane Change Assist, along with Tyre Pressure Monitoring System (TPMS) and a 360-degree 3D camera for enhanced protection.
The Symbol of Prestige and Performance
A true champion in its segment, the Proton S70 has garnered multiple prestigious industry accolades, including the CarSifu Editors' Choice Awards 2024 – ICE Car of the Year & Best Value Sedan below RM100k, Carlist.my & WapCar.my People’s Choice COTY 2024 – Best Compact Sedan, Allianz DSF.my Vehicle of the Year 2024 – Sedan of the Year, and Rider ATH Car of the Year Award 2024 – Sedan of the Year.
Additionally, the Proton S70 has been specially awarded the Malaysia Car of the Year 2024 – Best Value for Money Car by the Malaysian Automotive, Robotics and IoT Institute (MARii). This prestigious recognition highlights the S70’s exceptional blend of performance, technology, and affordability, cementing its status as the top choice for those seeking outstanding value in the automotive market.
PROTON Offers Special Rebate Promotion with Offers Up to RM9,000
PROTON is thrilled to announce its ongoing promotion, offering attractive rebate packages of up to RM9,000 on selected models. This limited-time offer provides customers with the opportunity to own a brand-new Proton vehicle at unbeatable prices, making it the perfect time to upgrade or purchase a vehicle.
As part of the promotion, the following models are available with exclusive rebate offers
- Proton S70: Rebate with Aerokit up to RM8,130
- Proton X50: Rebate up to RM9,000
- Proton X70: Rebate up to RM9,000
- Proton X90: Rebate up to RM7,000
- Proton Saga: Rebate up to RM1,000
- Proton Iriz & Persona: Rebate up to RM1,000
This special promotion is designed to offer customers significant savings while experiencing the advanced technology, superior performance, and unmatched value that PROTON vehicles are renowned for.
Customers are encouraged to visit their nearest Proton showroom or contact authorized dealers for more details on the rebate packages and to take advantage of this exciting offer. The promotion is valid for a limited time only.
For more information on the Proton S70, please visit PROTON's official website or contact your nearest Proton dealership.