PROTON PREVIEWS THE ALL-NEW PROTON X50 TO THE MEDIA
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Segment leading SUV features bold styling, ADAS Level 2 and new connectivity features
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Bahasa Melayu voice recognition to debut as PROTON achieves another industry first
Subang Jaya, 1 July 2025 – PROTON has previewed the All-New PROTON X50 to the Malaysian media as the company prepares for its first major model launch of 2025. With over 134,000 units sold since its debut in October 2020 the B-segment SUV has the number one model in its class for five consecutive years, and receives a comprehensive update featuring all-new styling both inside and out, upgraded ADAS level 2 features, an improved IHU system with a large 14.6-inch screen, and for the first time ever, Bahasa Melayu voice recognition.
Available in three variants, Executive, Premium, and Flagship, PROTON will run a series of activation events in the weeks leading up to the grand launch of the All-New PROTON X50 to acclimatise the public with its new features as well as collect accept early bookings from potential buyers.
All-New Stylish Design
The All-New PROTON X50 introduces a refreshed exterior featuring a new front grille and bumper, a sportier rear spoiler, quad exhaust tailpipes, dual-tone colour scheme, and a newly designed set of textured alloy wheels. The vehicle’s interior has also been significantly upgraded to deliver a more premium, driver-centric experience, including soft-touch materials, a floating floor console, luxury car inspired column shifters and 72-colour rhythmic ambient light. Customers can choose from four existing colours, Snow White, Passion Red, Jet Grey, Armour Silver, and a striking new addition, Teal Bayou Green.
All-New Revolutionary Intelligence
Cabin intelligence is at the heart of the All-New X50 appeal. At its centre is a 14.6-inch infotainment display that supports both Android Auto and Apple CarPlay, now enhanced with voice recognition in Bahasa Melayu affirming PROTON’s commitment to a more localised, user-friendly interface. The latest PROTON Link 2.0 app further enhances convenience, offering remote engine and air-conditioning activation, real-time vehicle status updates, and service appointment scheduling – all accessible via mobile device.
All-New Outstanding Safety
Complementing this is a suite of thoughtful safety features, including luxury car-inspired column shifters, Level 2 Advanced Driver Assistance Systems (ADAS) added function with Rear Side Radar System (RSRS), improved Auto Park Assist (APA) system and 360-degree HD Camera + 180-degree undercarriage transparent view ensuring the All-New X50 delivers both intelligence and confidence behind the wheel. Backed by a 5-star ASEAN NCAP safety rating, drivers can enjoy true peace of mind, knowing the vehicle remains responsive and dependable in all driving conditions.
All-New Powerful Performance
Powered by a new cutting-edge i-GT 1.5 TD engine mated to a responsive 7-speed dual-clutch transmission, this latest model unleashes 133 kW of power and 290 Nm of torque, rocketing from 0 to 100 km/h in just 7.6 seconds—outpacing the 2025 PROTON X50 by 0.3 seconds. With a remarkable 4.7% boost in fuel efficiency, it sets a new benchmark for performance and economy in its class.
“As the leading SUV model in the PROTON range, expectations are high for the All-New PROTON X50 to carry the model’s legacy of excellence. By offering customers a comprehensive technology and performance upgrade together with luxurious features and combining it with exciting and sporty new exterior styling, we think Proton’s latest offering will resonate with customers from all walks of life reset the benchmark in the B-segment SUV class.
“With its innovation-led evolution, the All-New PROTON X50 will reinforce the brand’s strong position while drawing in customers ranging from small families and young professionals to first-time buyers and tech-savvy urbanites looking for a connected and confident driving experience,” said Zhang Qiang, Deputy Chief Executive Officer of PROTON Edar.
To learn more about this exciting new SUV, visit our official website to register your interest. Don’t forget to follow Proton Cars Official on all major social media platforms for the latest updates, promotions, and exciting marketing activities for the All-New PROTON X50.