PROTON AND GRAB MALAYSIA EXPAND STRATEGIC PARTNERSHIP TO SUPPORT E-HAILING COMMUNITY

• Partnership introduces broader range of PROTON models with exclusive benefits for Grab driver-partners.

• PROTON and Grab Malaysia ongoing commitment to support and grow Malaysia’s e-hailing community

SUBANG JAYA, 27 June 2025 – PROTON and Grab Malaysia have taken another step forward in strengthening the commitment to the e-hailing community with the expansion of their ongoing strategic partnership. The agreement introduces more PROTON model options, including the Proton S70 and premium X-Series models, while offering enhanced benefits to support Grab driver-partners as they continue earning on the platform.

The partnership builds on the success of the “Saga Power Up for Grab Driver-Partners” campaign launched in November 2024, which to date has generated 220 leads and recorded 148 vehicle registrations for the Proton SAGA. The continued collaboration underscores the strong demand for PROTON’s models in the e-hailing segment and reinforces the shared goal of modernising Malaysia’s ride-hailing with affordable and reliable cars.

Driver-partner can now choose from a broader selection of PROTON’s models, including those under the GrabCar Plus and GrabCar (6-Seater) categories. In addition to the expanded range, the collaboration offers incentives such as cash rebates of up to RM13,000, a 5% service discount for the first two years or 40,000 km, as well as RM500 in fuel support to help ease the running costs during the initial phase of ownership.

To formalise the extension, a signing ceremony was recently held at PROTON’s Centre of Excellence headquarters. Representing the signing were Zhang Qiang, Deputy Chief Executive Officer of Proton EDAR, and Mr. Rashid Shukor, Director of Country Operations & Mobility for Grab Malaysia. Also present were Wan Hazran, Director of After Sales, Proton EDAR, Ong Chee Wooi, Deputy Director of Sales, Proton Edar and Mr. Gerald Lian, Head of Driver Acquisition & Strategic Supply at Grab Malaysia.

“Our strengthened partnership with Grab Malaysia marks a crucial step in empowering the e-hailing sector. PROTON is thrilled to make our S70 and premium X-series models more accessible to Grab drivers. For gig workers, this comprehensive programme extends beyond exclusive benefits to assurance of driving PROTON cars. Its reliability and affordable maintenance costs are important factors for those who use cars as their primary working tools.” said Ong Chee Wooi, Deputy Director Sales, Proton EDAR.

Rashid Shukor, Director of Country Operations and Mobility, Grab Malaysia said, “We are excited to deepen our collaboration with PROTON, a testament to our unwavering commitment to empowering Malaysians with flexible opportunities. This collaboration has made it easier for our driver-partners to access vehicles, enabling them to earn and support their families while meeting the growing demand for rides. With the expansion of our partnership – now extending to the S70 and premium X-series models —drivers now have the chance to elevate their driving experience, upgrade their vehicles, and cater to an even broader consumer base. We look forward to continuing this journey together to build a future where opportunities are accessible to all."

For more information on Proton models, visit www.proton.com as well as Grab Malaysia’s website.