CELEBRATE RAYA IN STYLE WITH PROTON & WIN CASH PRIZES
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Unleash Your Creativity, Share & Drive Home Cash Prizes with PROTON
Shah Alam, 17 March 2025 – This Raya, PROTON is inviting Malaysians to celebrate in style with the #RAYASTYLOWITHS70 contest—an exciting campaign where creativity meets celebration. Malaysians are invited to celebrate Hari Raya by blending the sleek elegance of the most popular C-Segment Sedan: PROTON S70 with the season's vibrant spirit. Be it a storyteller, a car enthusiast, or a Raya fashionista, this is the chance to shine, go viral, and win cash prizes totalling up to RM42,000!
This year's Raya contest is all about celebrating transformation, aspiration, and the stylish essence of the PROTON S70. The PROTON S70 is more than just a car—it’s a statement. Its aerodynamic curves, futuristic lighting, and premium interiors make it the perfect muse for the contest’s Raya creativity. Think ketupat-inspired backdrops, glamorous Raya attire against its glossy finish, or cinematic night drives under twinkling pelita lights. Malaysians are encouraged to create a short video content with a maximum of 60-seconds that highlights the car’s sleek design while embracing the vibrancy of the Raya season.
Participants must:
- Compulsory to post the video on TikTok (can choose to concurrently post up to other social media platforms)
- Use the official contest hashtag #RAYASTYLOWITHS70
- Tag @ProtonCarsOfficial in the post
Entries will be judged based on the top 3 videos (platforms not restricted) with the highest number of likes, making this a thrilling and interactive competition. Winners will walk away with attractive cash prizes, making this contest even more rewarding with a Grand Prize of RM10,000, Second Prize at RM5,000 and Third Prize at RM3,000. *Terms and condition apply
“The S70 embodies transformation—much like the Raya spirit of renewal,” said Roslan Abdullah, Chief Executive Officer, Proton Edar. “We want Malaysians to redefine festive style with this car as their canvas. Whether it’s a viral dance by the S70’s LED headlights or a heartwarming family reunion inside its spacious cabin, we’re excited to see creativity drive this campaign!”
Additionally, PROTON will highlight the best contest moments, featuring standout videos across its platforms. Participants can also look forward to special engagement activities throughout the campaign. The contest period will be from 12:00 AM 17 March – 11:59AM 18 April 2025. PROTON invites all Malaysians to get creative, celebrate Raya in style, and be part of this nationwide movement. Whether you're a car enthusiast or simply looking to showcase your festive flair, the #RAYASTYLOWITHS70 contest is your opportunity to shine and win big.
For more details, follow @ProtonCarsOfficial on social media and get ready to step into the Raya season with style!