PROTON RE-ENTERS SINGAPORE WITH MALAYSIA’S BEST-SELLING EV
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PROTON e.MAS 7 to be unveiled on 3 May at The Car Expo 2025
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Island nation to be first ASEAN export market for Proton’s first EV model
Singapore, 3 May 2025 – PROTON is making a comeback to the island nation of Singapore with its first electric vehicle (EV), the Proton e.MAS 7, which will be available for a special sneak preview by the public at The Car Expo 2025 this weekend. Notably, this is shortly after the model’s international debut in Nepal at the end of March. Riding on its success as Malaysia’s best-selling EV for the first four months of this year, the unveiling also marks the return of the Proton brand to the country after an absence of over a decade.
Partnering with its newly appointed authorised distributor VINCAR Group, the Malaysian car maker is returning to an export market that is ranked number two globally for per-capita gross domestic product (GDP) in terms of purchasing power parity. Looking to the future, VINCAR will spearhead retail operations of PROTON’s EV lineup under the e.MAS brand, offering Singaporean drivers high-quality EVs designed for urban lifestyles.
Notably, PROTON’s return to Singapore is timely, aligning with the island nation’s accelerating transition to green mobility. Singapore’s EV market share has steadily increased from 12% to 18% of the total automotive industry volume between 2022 and 2023, with projections reaching 55% by 2027. To support this shift, Singapore aims to establish at least 12,000 EV charging points in approximately 2,000 housing and development board (HDB) carparks by 2025, and 60,000 by 2030. Additionally, the government targets 100% of vehicles to run on cleaner energy by 2040, contributing to Singapore’s net-zero emissions goal by reducing land transport emissions.
Boasting an aerodynamic silhouette with a drag coefficient of 0.275, a futuristic design, and cutting-edge features, the e.MAS 7 sets a new benchmark for electric SUVs in its class. Attendees can expect to see both Prime and Premium variants, powered by a high-performance 12-in-1 electric drive system and an Aegis short blade battery at booth D25 in Singapore EXPO Hall 3 & 4.
For the Singapore market, the C-segment Proton e.MAS 7 will be available in six stylish colours: Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, Lithium White and Moyu Black. Key highlights include a 15.4-inch 2.5K touchscreen with Flyme Auto, a 7nm intelligent cockpit chip, full LED lighting, and a spacious, tech-forward cabin designed for city life.
Back in Malaysia, more than 6,000 bookings have been received, demonstrating an increasing number of Malaysians who are willing to make the switch to EVs with Proton, provided the overall package meets their expectations.
“The debut of the Proton e.MAS 7 in Singapore marks a significant step in our international expansion and our commitment to bringing high-quality, technologically advanced EVs to the region,” said Dr. Li Chunrong, CEO of PROTON. “We are confident that the e.MAS 7, with its compelling features and suitability for urban environments, will resonate well with Singaporean drivers as the nation embraces electric mobility.”