PROTON X50 SECURES ITS THRONE AS KING OF COMPACT SUVS

• Proton X50 stands out as a smart upgrade choice for individuals and families, perfectly suited to modern lifestyles

SUBANG JAYA, 10 October 2025 – Since its highly anticipated launch on 24 July 2025, Proton X50 has quickly asserted itself as the new benchmark in the SUV market. With over 5,000 units delivered in just 40 days, it has rightfully earned its title as the King of Compact SUVs in the market. Feedback from early Proton X50’s owners consistently highlight high levels of satisfaction, proves that PROTON has once again delivered a model that meets the exact needs of Malaysian drivers, combining style, advanced technology, and exceptional value.

Findings show strong appeal across customer segments

Survey highlights the Proton X50’s strong resonance with the market, particularly among younger buyers. Many of these owners are professionals, entrepreneurs, and executives in their 20s to mid-30s who view the Proton X50 as an extension of their active and dynamic lifestyle. More than half viewed the Proton X50 as a replacement car, describing it as a natural upgrade after nearly a decade with their previous vehicles. Notably, one in three respondents made the switch from Malaysia’s most popular models, including the Myvi, Bezza, and Saga.

The Proton X50 clearly reinforces its role as the next step for car owners seeking an SUV that combines everyday practicality with a sense of dominance on the road. First-time car owners often found that the Proton X50 offered more of the essentials while maintaining its reputation for reliability. The survey also shows a notable share of buyers are established family secondary drivers, typically in their mid-40s to early 50s, who viewed the model as the ideal additional household vehicle and were impressed by its versatility and everyday practicality.

In a highly competitive market, customers consistently ranked price and performance as critical purchasing factors in their search for a vehicle that offered the right balance of affordability while offering advanced features. The 1.5TD High Performance Engine was singled out for its power and responsiveness, delivering strong acceleration and a smoother drive. Beyond performance, customers highlighted the all-new design adds to the model’s commanding appeal with the interior thoughtfully redesigned for practicality, while exterior is described as modern and sporty, turning heads wherever it goes.

Overwhelming majority of Proton X50 owners express satisfaction

Proton X50 owners have been quick to highlight the SUV’s standout features, led by the 14.6-inch infotainment head unit, the largest in its class. Praised for its intuitive interface, it is also the first system worldwide to offer voice recognition in Bahasa Melayu alongside English. Equally popular is the 360˚ HD camera with its 180˚ transparent view, helping drivers manoeuvre through heavy city traffic and fit into narrow parking bays with ease. It is no surprise that owners have been unanimous in their praise, cementing the X50's reputation as a highly recommended choice.

As sales continue to grow, PROTON remains committed to enhancing the ownership experience though new collaborations, after-sales initiatives and community engagement. Beyond being a vehicle, the Proton X50 has become a part of daily life for many Malaysians, appealing to families, young professionals and first-time buyers alike. The model’s versatility makes the perfect companion for different lifestyles, proving just as capable in daily city drives as it is on longer weekend trips.

“We are thrilled with the overwhelmingly positive response from Proton X50 owners. Customer satisfaction has always been PROTON’s goal, and this feedback reflects the trust Malaysians place in our products. This inspires us to continue raising the bar, reinforcing the Proton X50’s position as the King of SUVs while setting new standards across all segments.”said Zhang Qiang, Deputy Chief Executive Officer, Proton Edar.