Subang Jaya, 3 December 2019 – Sales for PROTON continue to strengthen as 2019 comes to a close. The national carmaker had another strong performance in November as year-on-year sales for the month grew by 100% with 9,643 units sold. The cumulative volume for the year stands at 89,476 units, which marks a 50.1% growth in total year-on-year numbers. Market share has also grown and is estimated to now be at 16.2% for the whole of 2019.
Proton Saga retakes lead as best-selling A-segment sedan
The Proton Saga posted a third consecutive month of sales breaking the 4,000 unit barrier as 4,091 cars were delivered in November. This allowed PROTON’s newest model to return to the top of the A-segment sedan sales table and with 34,422 sold so far in 2019, its volume growth now stands at an impressive 32%, by far the best for any model in the segment.
“The Saga has been a big success for PROTON since its launch in August. In just four months, we have already achieved more than 35,000 bookings and currently, every unit our factory can deliver has been spoken for. Our challenge therefore is to increase our production capacity for the Saga and we have had intensive discussions with our vendors to work towards a volume increase next year,” said Dr Li Chunrong, Chief Executive Officer of PROTON.
Aside from its value proposition, class-leading dynamic performance and comprehensive equipment list, the Saga also caught the attention of buyers by its performance in the recent Sepang 1000km (S1K) race. Team PROTON R3 (R3) brought its three-car team home in first, second and seventh positions with the latter two being 2019 Proton Saga racing cars.
“Just finishing the S1K is already a tough proposition because the race requires a combination of consistent speed and reliability. PROTON’s R3 division did a great job in preparing the cars and their performance is proof the Proton Saga has all the qualities required to be a competitor in Malaysia’s premier racing event. What we learn on the track is shared with our designers and engineers so our customers can also benefit from our motorsports success,” added Dr Li Chunrong.
Proton X70 sales improve as first anniversary approaches
12 December 2018 has been etched in PROTON’s history books as the date when the company officially began its transformation to being a premium mass market brand. The launch of the Proton X70 gave the Company its first SUV and as the first anniversary of its market introduction looms, the popularity of the premium and executive SUV segment leader shows no signs of abating.
“The Proton X70 has been our biggest success story for 2019. It enabled PROTON to enter a new segment with zero market experience and a year later, we have emerged as the undisputed sales leader. As the first anniversary of its market introduction approaches, sales have picked up in volume and in November more than 2,000 units were sold. The uptrend shows customers are still keenly interested in the most intelligent SUV on sale and we target to grow that interest in the coming year,” said Dr Li Chunrong.
PROTON engineers pledge to deliver high-quality products
As the new plant extension in Tanjung Malim approaches commencement of production activities, PROTON’s engineers have pledged to deliver products that match or are better in quality than vehicles produced by other members of the Geely Auto group of automotive brands.
“PROTON has been tasked to be one of the centres of right hand drive production for the group so for this to happen, our production quality must match the level achieved by other group members. This is a very tough goal to achieve but I am confident the Company has the necessary engineers and production line workers who are determined to prove Malaysian built vehicles are comparable to rivals globally,” added Dr Li Chunrong.