25 Feb 2019

Subang Jaya, 25 February 2019 – The first official photos of the face lifted Proton Persona, PROTON’s award winning B-segment family sedan, have been released. Set to be launched in 2019 the Persona, together with its sister car the Proton Iriz, are the first models in the Company’s current range to be given an extensive exterior refresh since the commencement of the collaboration with Geely in 2017.

Redesigned exterior adopts new family design elements
The new exterior lines portray an image of intelligent connectivity coupled with elegant aesthetics with subtle updates that make the Persona stand out from its predecessor. It also carries PROTON’s new family design elements that will be present on all future models to visually link them together.

At the front, the Persona is the recipient of a new outer grille whose shape is inspired by the “Ethereal Bow” that debuted on the Proton X70. The radiator grille meanwhile incorporates the “Infinite Weave” pattern sculpted into its design and sits on top of a redesigned front bumper.

Sleek new LED daytime running lamps (DRL) are housed over a honeycomb mesh backing while a new bumper lower garnish ties together the new design elements of the front bumper and frames the lower air intake more elegantly.

Move to the rear and the most noticeable change are the PROTON name proudly spelled out on the trunk lid garnish and the removal of the brand logo. A new bumper lower garnish enhances the rear visual identity while a slimmer spoiler adds an unexpected sporting touch. Finally, the Persona name badge receives a new bolder and more flowing typeface in keeping with the overall exterior styling theme.

A new 15-inch aluminium wheel design and a shark fin antenna provide the final exterior styling touches.

The intelligent family car
Touted as an intelligent family car, the Proton Persona will be equipped with a colour touch screen for access to connectivity options as well as voice command functions. A development of the system used on the Proton X70 and developed by PROTON and ECARX, the Persona will be the first B-segment family sedan to offer such an advanced system to Malaysian car buyers shopping for a new car in its price range. More information on the infotainment system and the technical specifications of the Proton Persona will be released closer to the launch date.