Subang Jaya, 1 November 2019 – Sales for PROTON continue to rise this year as the national carmaker kicked off the final quarter of 2019 with 9,503 sales in October. The cumulative total for the first 10 months of the year now stands at 79,833 (domestic + export) units, a growth rate of 46% and a remarkable achievement given that Total-Industry-Volume (TIV) has shrunk by 1.3%. Market share for the year is estimated at 16%, which is a healthy 5.2% increase over the previous year. The Company also strengthened its hold on second place in the overall sales table, a position it is confident of maintaining to the end of 2019.
Proton X70 retains position as best-selling premium and executive SUV
The success story of the Proton X70 continued for a tenth consecutive month, as it comfortably retained its position at the top of the premium and executive SUV sales rankings. Over 24,000 units have been delivered thus far, making it Malaysia’s fastest-selling C-segment SUV and proving demand is still healthy for PROTON’s award-winning model.
Proton Saga achieves 51-month sales high
Launched on 6 August 2019, the 2019 Proton Saga is proving to be tremendously popular. Over 28,000 bookings have been received thus far and in October, the model posted its highest sales figure for over four years. 4,273 units were sold last month and for the first 10 months of the year, the cumulative total is 30,331 units, which is a 26% increase over the previous year.
Similarly, the Exora, Iriz and Persona have also shown an increase in sales and as a whole, sales for the trio along with the Saga have increased by 21% thus far this year. They also accounted for 78% of PROTON’s total sales in October and for the whole year, the figure now stands at 68%.
“We are humbled by the response our products have received from Malaysian car buyers. In the space of just eight months we launched our first SUV and updated all our other models, giving PROTON the youngest model range for any car brand in Malaysia. The hard work has paid off with increased sales and we are now confident of being able to sell 100,000 units this year, providing us with a solid base to move forward in 2020 and beyond,” said Dr Li Chunrong, Chief Executive Officer of PROTON.
New 3S/4S outlets added to dealer network
PROTON now has 108 3S/4S outlets with four more joining the network in October. As more outlets are added, the Company is matching the commitment of its dealers by continuing to invest in training programmes for sales and service staff to ensure the level of service delivered matches the premium image the brand aspires to.
“As we grow the number of 3S/4S outlets, we can then deliver an improved brand experience to more Malaysian car buyers. PROTON will continue to focus on improving customer service levels as we know it is one of the keys to building long-term brand loyalty,” added Dr Li Chunrong.