10 Oct 2019

Subang Jaya, 10 October 2019 - The PROTON 1 Tank Adventure concluded with an epic drive that set off from Kota Bharu, the state capital of Kelantan, and ended at Johor Bahru. A total of 710km was covered by 36 finalists comprising of owners and members of the media who undertook the journey in 18 Proton cars, with everyone having to drive at real world speeds and face everyday traffic over a variety of road conditions.

A True Adventure to End the Series

While the preliminary legs of the PROTON 1 Tank Adventure featured drives that challenged the fuel efficiency driving skills of all participants, none were as long or as challenging as the epic route mapped out for the finals. Flagging off from the colourful city of Kota Bharu, the convoy of 18 finalist teams as well as invited celebrities wound its way to the scenic coastal roads that skirt the soft sandy beaches on the East Coast of Peninsular Malaysia.

The first checkpoint was at Pantai Rhu in Terengganu where every team participated in a challenge to try some delicacies from the regions visited over the last three weeks before feasting on a packed lunch of nasi kerabu with chicken and keropok lekor. After an overnight stop in Kuantan, all teams then made their way to Puteri Harbour in Johor Bahru the next day, where the final award ceremony took place.

To ensure the safety of all participants, rule changes were introduced for the 2019 edition of the PROTON 1 Tank Adventure, with time limits between checkpoints strictly enforced to ensure the speed difference between competitor cars and other road users were minimised. This resulted in an average speed of above 70km/h, which was deemed as a fair representation of real world driving conditions. For the final, all cars were fuelled exclusively with PETRONAS Primax 95 with Pro-Drive, which has proven to deliver a smoother, more responsive and efficient drive.

Proton Models Showcase Their Fuel Efficiency

The best figures posted in the final were 4.82L/100km for the Proton Iriz, 5.03L/100km for the Proton Persona and 4.65L/100km for the Proton Saga. Theoretically therefore, both the Iriz and Saga would have easily travelled over 800km (based on a 40L fuel tank) while the Persona would have just missed that benchmark.

These were also not isolated performances as the results posted by all teams were really close together. For instance, of the six competing Proton Sagas four turned in figures of less than 5.00L/100km, proving that even in normal driving conditions with a number of different drivers and driving styles it is possible to post outstanding fuel economy numbers.

“The PROTON 1 Tank Adventure covered more than 2,305km to measure the fuel efficiency of our cars. Multiply that by the number of competing teams over all four events and over 40,000km would have been logged. This is a ringing endorsement for the fuel efficiency of Proton cars as the figures were obtained by owners and members of media on public roads instead of the confines of a laboratory test,” said Dr Li Chunrong, Chief Executive Officer for PROTON.

“PROTON would like to have more customer driven events in the future as we want to show all car buyers what Protons are truly capable of. From their fuel efficiency to their styling and advanced features to the ride and handling balance engineered in to all our cars, there are many reasons to choose a Proton as your next car and events such as the 1 Tank Adventure are a great platform to showcase those reasons,” added Dr Li Chunrong.

PROTON 1 Tank Adventure results:





Proton Iriz


Mohd Farid Aualuddin

Tan Zhi Jian



Mohammad bin Saat

Rosmena binti Saat



Proton Persona



Iffah Hazirah binti Ab Hadi Latifi

Aznan Johari bin Adenan




Mohd Sha'airies bin Shafie

Hajar Fadin binti Baharuddin



Proton Saga


Ho Weng Sum

Nurhazah binti Ibrahim




Muhammad Nur Izwan Bin Mohd Rizal

Izzati Syafinaz Binti Mohamed




2019 Saga: Supreme Style, Smart Savings, Superb Stability

Launched on 6 August 2019, the 2019 Saga is the latest chapter in a story that spans 34 years. Over 2,000,000 units have been delivered to customers in Malaysia and export markets, making it synonymous with the history of PROTON. The latest version has been comprehensively restyled and introduces features such as a 7-inch colour touchscreen, new centre panel, new meter combination display and up to 3 USB ports. These changes have proven to be popular with Malaysian car buyers and as at the end of September, more than 20,000 bookings have already been placed, thus ensuring the continuation of the success story of Malaysia’s most popular car.

2019 Persona: Peerless Connectivity, Practical Functionality, Proven Safety

With more than 11,000 units delivered since it was launched on 23 April 2019, the Proton Persona is the best-selling B-segment sedan for June and July this year. Visually, its external design updates differentiate it from its predecessor and create a visual link to other Proton models. Inside, PROTON introduced an intelligent infotainment system, a first-in-class feature. Using an embedded eSIM card, it offers apps for music streaming, online navigation and voice recognition via a 7-inch touchscreen featuring a full colour display and 16GB of internal memory. Combined with better value-for-money pricing and comprehensive customer packages, the Persona is the perfect choice for families looking for a stylish, functional and connected family car.

2019 Iriz: Revolutionary Connectivity, Refreshed Design, Responsive Driving

The 2019 Iriz received 367 changes over its predecessor, signifying a major improvement in all aspects. PROTON’s race-winning hatchback was given aggressive new styling at the front and rear of the car as well as a new interpretation of the ethereal bow and infinite weave grille, making it stand out on the road. The Iriz also features the intelligent infotainment system used on the Persona and therefore offers the same connectivity options as its sedan sibling. By combining improved quality and refinement with higher equipment levels and a fun to drive character the Iriz has won many new fans, which is reflected in sales increasing by three times over the previous model.