20 Sep 2019

Kota Kinabalu, 20 September 2019 – Harapan Maju Sdn Bhd (Harapan Maju) officially opened its new PROTON 3S centre here today. It is the second dealer outlet to be opened in Kota Kinabalu which carries the company’s new corporate identity. YB Phoong Jin Zhe, Minister of Youth and Sports Sabah and Cheng Seng Fook, Director of Marketing, PROTON jointly officiated the event.

This new outlet which cost RM 8 million to build has a built-up area of 1686 square meters. It consists of 12 service bays and 6 service hoists and the parking lot can accommodate up to 50 cars. Amenities such as free Wi-Fi, a coffee bar, laptop charging area, kids’ area as well as prayer room are available in the showroom.

Harapan Maju is a new PROTON dealer who sees great potential in the brand. Bucking the industry trend, Harapan Maju is lead by a team of women. They are involved in the daily operations of the business – overseeing sales, service and marketing.

“We took the opportunity to start a PROTON dealership because we have a lot of faith in the brand. Currently the brand resonates well with the market. People are taking notice especially with the new line-up of exciting models.  The technologically advanced features as well as the competitive pricing have also caught the attention of the public,” said Jovinia Wong Kyau Yun, Director of Harapan Maju Sdn Bhd.

“We are delighted that many are taking up PROTON dealerships. The fact that they are happy to be associated with the brand says a lot about the future of the company,” said Dr Li Chunrong, Chief Executive Officer of PROTON.

Year-to-date, sales for East Malaysia increased by 22% compared to the same period last year whilst in Sabah, the increase is at 32%.