PRESS RELEASE

25 Sep 2019
PROTON 1 TANK ADVENTURE REACHES THE TIP OF BORNEO

Kota Kinabalu, 25 September 2019 – The PROTON 1 Tank Adventure arrived in Sabah for its second leg last weekend, taking participants on a scenic 525km journey from Kota Kinabalu to the Northern most tip of Borneo in Kudat, the town of Kundasang at the foot of Mount Kinabalu before returning to Sabah’s state capital. While the route allowed all participants to enjoy some truly stunning landscapes, it also delivered a strong message about the performance of the Proton Iriz, Persona and Saga during the 1 Tank Adventure.

Despite the longer distance covered this year (the 2018 event had a route of only 420km), tougher driving conditions and the need to maintain a high average speed, all three models delivered impressive results while winning universal acclaim for their handling, comfort and safety features from the participants. 

A stern endurance test of both drivers and cars

Kota Kinabalu is a port city, but roads leading in and out of it are dominated by the mountain with which it shares its name. Therefore, a route that leads inland and away from the coast will invariably encounter steep terrain as the Crocker Range stands as a natural barrier for roads to go over.

The planned route for Sabah’s leg of the 1 Tank Adventure reflected this limitation while also throwing in another geographical feature - the northernmost point of Borneo. Combined, it set the stage for the toughest real world test yet faced by the participants.    

Flagging off from Proton Harapan Maju in Kota Kinabalu, which officially opened a day earlier on 20 September, the event ended at Proton Shirba Auto, also in Kota Kinabalu. All participants successfully completed the 525km course, an impressive achievement as the layout of the roads and heavy traffic encountered along the way challenged the driving skill of everybody involved.

As expected, the results achieved were not as impressive as those posted in the first leg but there were still some noteworthy record setting performances. The best results achieved, as verified by scrutineers from the Malaysia Speed Festival (MSF), were 6.06L /100km for the Proton Iriz, an event best 5.75L/100km for the Proton Saga and a record breaking 5.81L/100km for the Proton Persona, breaking last year’s record of 5.85L/100km.

The best theoretical maximum range achieved, based on the 40-litre fuel tank size of the cars used, was 601km. This was an impressive result because a strict time limit was set at each checkpoint to ensure participants had to keep to a minimum average speed for safety reasons and ensure the figures were obtained under real-world driving conditions.

Ride comfort, handling and safety equipment features impress 1 Tank Adventure participants

As with the first leg, the 1 Tank Adventure is also an opportunity to demonstrate other selling points of Proton cars. The dynamic driving exercise achieved this as for the majority of participants, it was the first time they had pushed a car to its dynamic limits.

Following the activity both media and public participants raved about the secure handling of the Proton models they drove, with many gaining a new found appreciation for the Electronic Stability Control (ESC) and Antilock Braking System (ABS) found on the Iriz, Persona and Saga. 

Queennera Francine Francis Kitingan, a celebrity radio DJ from Kupi FM, owns a Proton Saga FLX and was amazed by the fuel efficiency, style, stability and features of the Proton Iriz she drove during the event.

“I love my Proton Saga as it is easy to drive and park and has been very reliable, but having tested the new Proton Iriz over the last two days, I think I may have a new favourite Proton model. I really like the way it looks and drives because it feels secure yet fun. I also love the intelligent infotainment system as there are so many songs for me to choose from while the fuel economy is truly surprising. I would not hesitate to recommend this car to anyone as I think it’s very impressive,” she said. 

Commenting on the successful completion of the second leg of Proton 1 Tank Adventure, Dr. Li Chunrong, CEO of PROTON said, “The Sabah leg of this year’s 1 Tank Adventure was very challenging but we were confident of everyone completing the course safely. The participants also had an opportunity to test their cars in driving conditions that would allow them to experience the safety equipment and dynamic abilities of their cars, which proved that our cars offer the best value and driving experience among all vehicles in their class.”

2019 Saga: Supreme Style, Smart Savings, Superb Stability

Launched on 6 August 2019, the 2019 Saga is the latest chapter in a story that spans 34 years. Over 2,000,000 units have been delivered to customers in Malaysia and export markets, making it synonymous with the history of PROTON. The latest version has been comprehensively restyled and introduces features such as a 7-inch colour touchscreen, new centre panel, new meter combination display and up to 3 USB ports. These changes have proven to be popular with Malaysian car buyers as of the third week of September, more than 15,000 bookings have already been placed, ensuring the continuation of the success story of Malaysia’s most popular car.

2019 Persona: Peerless Connectivity, Practical Functionality, Proven Safety

With more than 11,000 units delivered since it was launched on 23 April 2019, the Proton Persona is the best-selling B-segment sedan for June and July this year. Visually, its external design updates differentiate it from its predecessor and create a visual link to other Proton models. Inside, PROTON introduced an intelligent infotainment system, a first-in-class feature. Using an embedded eSIM card, it offers apps for music streaming, online navigation and voice recognition via a 7-inch touchscreen featuring a full colour display and 16GB of internal memory. Combined with better value-for-money pricing and comprehensive customer packages, the Persona is the perfect choice for families looking for a stylish, functional and connected family car.

2019 Iriz: Revolutionary Connectivity, Refreshed Design, Responsive Driving

The 2019 Iriz received 367 changes over its predecessor, signifying a major improvement in all aspects. PROTON’s race-winning hatchback was given aggressive new styling at the front and rear of the car as well as a new interpretation of the ethereal bow and infinite weave grille, making it stand out on the road. The Iriz also features the intelligent infotainment system used on the Persona and therefore offers the same connectivity options as its sedan sibling. By combining improved quality and refinement with higher equipment levels and a fun to drive character the Iriz has won many new fans, which is reflected in sales increasing by three times over the previous model.

 

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