Subang Jaya, 27 September 2019 – PROTON’s strategy to launch five new models in eight months has paid big dividends as the Company claimed five out of a possible six awards during the fourth CarSifu Editors’ Choice Awards gala dinner. The Proton X70, which set the ball rolling when it was launched on 12 December 2018 and is PROTON’s first SUV, was the biggest winner as it was named Best Large-size SUV/Crossover (2-Row seating) and then received the Local Car of The Year accolade at the end of the night.
Other Proton models to win awards were the Proton Exora for the Best Family Ride (RM50,000 to RM100,000, 3-Row Seating) category, Proton Iriz for Best Compact Hatch (below RM70,000) and Proton Saga for Best Compact Sedan (below RM70,000).
Premium variants give PROTON the edge
With all models selected as winners being Premium variants, PROTON’s decision to equip its cars with intelligent head units has proven to be a sound one. Equipped with voice recognition for quick access to navigation, music and weather apps, the feature has proven to be a major draw with customers. Even the Proton Saga, the entry-level model to PROTON’s range has a floating 7-inch colour touchscreen in the Premium variant and although it doesn’t have the same level of connectivity, the system still has a full mirroring function for Android mobile phones allowing access to a user’s favourite apps.
Other strong factors cited by the CarSifu judging committee were the styling of PROTON’s new range together with its traditional strengths of safety and delivering a fun driving experience. Starting with the Proton X70, a new styling language has emerged with elements such as the ethereal bow and infinite weave pattern linking all models to a common theme.
Less visible to the eye but even more prevalent in all Proton cars are the safety features and excellent driving experience. With a comprehensive combination of passive and active safety systems on each model, PROTON has earned a reputation for producing cars that make occupant safety a priority. The Company’s engineers have also developed a keen balance of performance, ride comfort and handling for all Proton models, making each journey a memorable one.
“PROTON is very thankful to the editors of CarSifu for awarding us these accolades. It confirms our product and rebranding strategies are on the right track so the recognition these awards bring is extremely satisfying for everyone in the Company. It will also spur us on to work harder so we can deliver even better products and services to our customers in Malaysia and our export markets,” said Cheng Seng Fook, Director of Sales and Marketing for PROTON, who accepted the awards at the gala dinner.
For more information about PROTON and its range of award winning intelligent vehicles, please visit: