Subang Jaya, 21 February 2020 – PROTON lauds the government’s move towards transforming Malaysia in to a hub for the development and production of Next Generation Vehicles (NxGV) and critical components. Following on from the call to develop Energy Efficient Vehicles (EEV) in NAP 2014, the new strategy presents opportunities to stakeholders in the automotive industry to introduce new technologies to the country while also elevating the skills and capabilities of the local vendor community.
With the Company’s ownership structure (50.1% is owned by DRB-HICOM and 49.9% by Geely Auto) PROTON is able to leverage on its shareholder strengths – giving it access to local ecosystems via DRB-HICOM and access to new technologies via Geely Auto Group, to seize opportunities presented by NAP 2020.
At this early stage however, PROTON will continue with its schedule of investing in new products & technologies as well as plant & manufacturing facilities. The Company will also continue to work with local vendors and promote investments in new technologies, especially through strategic collaborations to infuse technical capabilities and expand commercial viability.
As for its sales network, PROTON seeks to enhance the ownership experience of its customers, through the expansion of integrated services in 3S/4S outlets throughout the nation.
“The unveiling of NAP 2020 shows Malaysia is moving towards the adoption of new technology vehicles featuring electric and hybrid powertrains as well as autonomous and connectivity technologies. PROTON’s two shareholders grant us access to Malaysia’s automotive industry ecosystem as well as the technologies needed for NxGV models, one of the main thrusts of the policy.
There are still many steps to take and PROTON is confident with the correct policies in place, we will be able to contribute towards Malaysia achieving the goals set out in NAP 2020,” said Dr Li Chunrong, Chief Executive Officer, PROTON.