12 Nov 2020

Subang Jaya, 12 November 2020 – PROTON officially launched its used car website today, offering a convenient way to shop for used cars. The Proton Certified Pre-Owned (PCPO) website allows customers to browse through current stocks available at 36 dealers nationwide as well as quickly trade-in their existing car for great deals on a brand new Proton model. 


Trading used cars to boost new car sales 

As PROTON’s sales grew in 2019, it became apparent that processing customer trade-in cars efficiently was key to maintaining the growth rate. To facilitate this, PROTON established a Used Car Management (UCM) division, which was tasked to grow a network of dealers to sell used cars alongside new ones. 


From an initial pilot project comprising just eight Proton outlets, there are now 36 that feature the PCPO programme. All of them needed to meet several qualifying criteria, both financial and physical, and agree to perform the necessary steps to prepare their trade-in stock for sale. For instance, each car undergoes a comprehensive 201-point inspection and is given a new battery, fresh engine oil and an oil filter too.


Other requirements for PCPO cars include being less than seven years old with less than 130,000km covered at the time of trade-in. They must also not have any flood or major accident damage that may affect their structural integrity.


“PROTON’s PCPO is the next step for the company to build a holistic ecosystem. As we continue to offer new and improved products, we also want to attract those interested in purchasing a used car and offer a quick and easy way for customers to trade-in their current vehicles. All our PCPO cars get an extended one-year warranty for the engine and transmission as well as a free service, redeemable up to six-months after the date of registration,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.


PROTON will also sell cars from other brands that have been traded-in via its PCPO website. In this instance, the vehicles do not receive an extended warranty from the company but will still be thoroughly inspected and repaired if necessary prior to being put up for sale.


“Aside from helping to drive new car sales the aim of PROTON’s UCM division is to help stabilise and gradually build the residual value of Proton vehicles. By offering high quality used cars, we hope to see a general lifting of prices for all our models, making it easier for customers to obtain competitive financing rates and raising trade-in values when they want to buy a new car,” added Roslan Abdullah.


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