PRESS RELEASE

2 Sep 2020
PROTON SALES BACK ON TRACK IN 2020

Subang Jaya, 2 September 2020 – Car sales in Malaysia continued their upward momentum in August as Total Industry Volume (TIV) breached the 50,000 unit barrier for the second month in a row. Despite a number of public holidays shortening the number of business days, strong consumer demand powered by tax free incentives meant most automotive brands posted strong sales numbers to make up for lost ground in 2020.

 

PROTON posted its second best month of the year with 11,378 units sold, a reduction of 14% from July but still an improvement of 24.7% over the same month in 2019.  Market share for the month is forecast at 21.6% while year-to-date market share is estimated to be slightly higher at 21.7%. Three PROTON models ended August as sales leaders in their respective segments while cumulatively, overall sales are now 46 units ahead of 2019.

 

PROTON exceeds 2019 sales as three models lead their respective segments

With 61,672 sales so far in 2020, PROTON’s Year-To-Date (YTD) sales as at August 2020 is 46 units ahead of the same period from the previous year. The achievement is particularly noteworthy as sales in March, April and May were affected by the Movement Control Order (MCO) to curb the rise of coronavirus infections.

 

Three Proton models maintained sales leadership in their respective classes. The Proton Persona and Proton Exora continue to lead their segments with the former holding off strong challenges from rivals from foreign brands. The Proton X70 meanwhile remains as the best-selling SUV in Malaysia, extending its lead further in the segment.

 

“PROTON is pleasantly surprised by how quickly we have been able to recover the lost sales during the MCO period, as it only took us three months to get back on track. By exceeding our YTD volume in August 2019 we are quietly confident of recovery from the headwinds of COVID-19. The positive effect this has on the company, our employees and the vendor community cannot be understated and we hope to continue this trend until the end of the year so as to give the automotive industry ecosystem a strong boost,” said Roslan Abdullah, Chief Executive Officer, Proton Edar. 

 

PROTON August 2020 – Individual Model Performance

 

Model

No of units sold

Sales achievement in August 2020

Saga

4784

  • 2nd highest volume A-segment sedan
  • 2nd highest sales result in 2020

Persona

2411

  • Highest volume B-segment sedan
  • 3rd highest sales result in 2020

Exora

630

  • Highest volume C-segment MPV
  • 2nd highest sales result in 2020

Iriz

762

  • 3rd highest volume B segment hatchback

 

X70

2791

  • Highest volume SUV across all SUV segments
  • 3rd highest sales ever since launch

Total

11,378

 

 

-End-

 

Best selling SUV in MalaysiaProton Persona

 

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