PROTON’s motorsports arm, R3, today launched a new range of lubricants and merchandise to reconnect with fans and expand the reach of the brand. With the brand now parked under Proton Global Services (PGS), a fully owned subsidiary of Proton Edar, the event marked a new direction for R3 to bring its heritage and products closer to the public.
National car maker PROTON today signed a Memorandum Of Agreement (MOA) with premium EV brand smart Automobile Company (smart) to work together to introduce the latter’s range of New Energy Vehicles (NEV) into the rapidly growing ASEAN automotive market.
PROTON would like to announce the appointment of Roslan Abdullah, to the post of Deputy Chief Executive Officer. He officially assumed his duties on 1 January 2022. Previously, Roslan was the Vice President, Sales and Marketing for PROTON as well as Chief Executive Officer of Proton Edar Sdn Bhd (PESB), roles he had held since 1 June 2020.