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PROTON BEGINS ACCEPTING BOOKINGS FOR ALL-NEW SAGA
PROTON today announced that bookings for the All-New Saga are officially open, marking a major milestone in the evolution of Malaysia’s iconic sedan.
PROTON ACHIEVES HIGHEST SALES VOLUME FOR 2025 IN OCTOBER
Following a busy month punctuated by external events, product showcases and the launch of Malaysia’s first affordable EV model, PROTON closed October by achieving its highest sales volume of 2025. Group sales of 15,575 units (domestic + export) is an improvement of 16.3% over the previous month and brings the company’s year-to-date (YTD) sales volume to 129,872 units, a comfortable 3% ahead of 2024.
PROTON WELCOMES BACK DATO’ ABDUL RASHID MUSA AS DEPUTY CHIEF EXECUTIVE OFFICER
PROTON Holdings Berhad (PROTON) would like to announce the appointment of Dato’ Abdul Rashid Musa as the company’s Deputy Chief Executive Officer. The appointment is effective beginning 1 November 2025, and he will report directly to Dr Li Chunrong, Chief Executive Officer of PROTON.
PROTON PREVIEWS ALL-NEW SAGA TO MEDIA AHEAD OF LAUNCH
PROTON today hosted an exclusive media preview of the All-New Saga, marking a defining moment in the company’s evolution. After the partnership between DRB-HICOM and GEELY in September 2017, this new model is the first in PROTON’s history to be fully designed, engineered, and validated by Malaysian talent, with technical collaboration from Geely — a proud testament to the brand’s growing engineering independence and innovation capability.
PROTON STRENGTHENS EXPORT GROWTH WITH E.MAS 7 DEBUT IN MAURITIUS
Proton International Corporation Sdn Bhd (PICSB) has officially launched the PROTON e.MAS 7 in Mauritius. This marks a significant milestone, as the island nation becomes the fourth international market to receive PROTON’s first EV, arriving ten months after its debut in Malaysia and following the company’s return to Singapore on 18 September with the same model. Today, the e.MAS 7 is already PROTON’s third most popular export model, behind the Proton Saga and Proton X50.
PROTON HOLDS PENANG ONE TANK CHALLENGE TO SHOWCASE FUEL-EFFICIENCY OF PROTON S70
PROTON recently held the ‘Penang PROTON One Tank Challenge’ with the event being a part of the district level Hari Sukan Negara celebrations for Daerah Seberang Perai Tengah on 11 October. As one of the strategic partners for celebrations, the company used the opportunity to highlight the Proton S70 sedan by challenging owners to test the fuel efficiency and spirited performance of their vehicles in a real-world test. The event also occurred a week after PROTON was announced as one of the title sponsors for the Penang Bridge International Marathon (PBIM) 2025 where participants will stand a chance to win a brand-new Proton S70 as the lucky draw prize.
PROTON X50 SECURES ITS THRONE AS KING OF COMPACT SUVS
PROTON has reached a defining milestone in its history, by moving all its manufacturing operations to Tanjong Malim. After nearly four decades of pioneering local manufacturing at its Shah Alam plant, the final 1,400 manufacturing staff have been relocated to Proton Tanjong Malim in the Automotive High Tech Valley (AHTV), Perak. The final Proton Saga unit produced at the Shah Alam assembly plant rolled off the line on 30 September 2025, marking the successful transition of Saga production to PROTON’s state-of-the-art Tanjong Malim facility. Production of the model has since moved to Tanjong Malim, where it is built alongside the Persona, X-series SUVs and S70 sedan at the high-tech manufacturing hub that also houses PROTON’s first New Energy Vehicle (NEV) assembly plant.
PROTON WELCOMES WORKERS TO TANJONG MALIM TO MARK A NEW ERA OF AUTOMOTIVE EXCELLENCE
PROTON has reached a defining milestone in its history, by moving all its manufacturing operations to Tanjong Malim. After nearly four decades of pioneering local manufacturing at its Shah Alam plant, the final 1,400 manufacturing staff have been relocated to Proton Tanjong Malim in the Automotive High Tech Valley (AHTV), Perak. The final Proton Saga unit produced at the Shah Alam assembly plant rolled off the line on 30 September 2025, marking the successful transition of Saga production to PROTON’s state-of-the-art Tanjong Malim facility. Production of the model has since moved to Tanjong Malim, where it is built alongside the Persona, X-series SUVs and S70 sedan at the high-tech manufacturing hub that also houses PROTON’s first New Energy Vehicle (NEV) assembly plant.
PROTON POWERS THE 10KM MARATHON CATEGORY, JOINS ASPEN-KLIPPA AS PBIM’S TITLE SPONSORS
PROTON is joining forces as one of the sponsors for the Aspen–Klippa Penang Bridge International Marathon 2025 (PBIM 2025), which will take place at the end of the year, as announced by the organising committee yesterday. The company has also joined PBIM 2025 as the official car partner and title sponsor of the 10KM category with a contribution of RM100,000, and will sponsor a brand-new Proton S70 as the lucky draw prize. Notably, PROTON’s e.MAS fleet will also serve as the official pace cars during the marathon.
PROTON CLOSES Q3 BY OUTPERFORMING TIV TO MOVE AHEAD OF 2024 SALES
Following on from posting its highest sales figure in 3 years in August, PROTON had another successful month in September to push its year to date (YTD) sales volume ahead of 2024. Group sales of 13,395 units (Domestic + Export) in September brings total sales in Q3 to 42,141 units, while YTD sales now sit at 114,297 units and 0.9% ahead of where they were last year.
PROTON X50 THEME SONG NOW AVAILABLE IN CHINESE
PROTON has released a mandarin version of its theme song for the Proton X50, Ready, Set, Roar! sung by popular Malaysian artist Suki Low. Fans can listen to the catchy tune by searching for it on Spotify, YouTube Music, and Apple Music. The original song is composed in Bahasa Melayu and English, with popular singing group De Fam providing the vocals and performing in the music video. It made its public debut on 5 July during a preview event for Malaysia’s most popular B-segment SUV.
PROTON LAUNCHES e.MAS 7 EV IN RETURN TO SINGAPORE
PROTON has entered a third overseas market with its first EV, the Proton e.MAS 7, when it officially launched Malaysia’s most popular EV in Singapore earlier this week. The event also marked the return of the Proton brand name to the country approximately 11 years after it exited its Southern neighbour.
PROTON AFTER SALES WELL PREPARED FOR THE ALL-NEW PROTON X50
Since its launch on 24 July, the All-New PROTON X50 has risen to become Malaysia’s No.1 SUV in the month of August, recording more than 4,000 units sold. With its striking new exterior, refined cabin, enhanced intelligent features, and a marketing campaign targeting younger buyers, the B-segment market leader has generated strong buzz both online and in showrooms.
PROTON INTRODUCES “SERVIS IHSAN MADANI” CAMPAIGN
PROTON has introduced the “Servis Ihsan MADANI” Service Campaign, a nationwide initiative aimed at easing the cost of vehicle ownership while encouraging safer driving habits among Malaysians. Running from 11 September to 11 November 2025, the campaign is held in collaboration with the Ministry of Domestic Trade and Costs of Living (KPDN) under the Malaysia MADANI programme and reflects PROTON’s ongoing commitment to deliver meaningful value and care to its customers.
PROTON ACHIEVES BEST SALES IN 36 MONTHS AND PASSES 100,000 UNITS FOR 2025
PROTON recorded its highest monthly sales volume in 36 months with 15,228 units sold (Domestic + Export) in August 2025, a strong performance that drove total sales past the six-figure barrier with 100,902 units sold so far this year. The achievement strengthened PROTON’s hold on second position in the sales rankings during a month when total industry volume (TIV) is estimated to be 73,890 units, its highest level in 2025.
NEW PROTON EV PLANT LAUNCHED BY PRIME MINISTER DATO’ SERI ANWAR IBRAHIM
Prime Minister YAB Dato’ Seri Anwar Ibrahim today launched the first assembly plant exclusive for electric vehicle (EV) production in Malaysia at Proton Tanjung Malim. Located within the Automotive High Tech Valley (AHTV) in Tanjong Malim, the plant begins full-scale assembly activities this month, just seven months after its groundbreaking ceremony on 7 February this year.
PROTON YOUNG TALENT PROGRAMME POWERING MALAYSIA’S AUTOMOTIVE FUTURE
As Malaysia’s first automotive company, PROTON was tasked to develop and produce a national car as well as to help drive the transition of the country’s economy from being resource based to a manufacturing focused one. At the same time, the company also nationalised personal mobility for the population helping to move people, skills and investments to all corners of the nation. The tenet was set when the company was founded in 1983 and 42-years later, PROTON continues to be a leader in developing automotive industry talent.
PROTON’S EV PLANT NEARS COMPLETION, SET FOR SEPTEMBER PRODUCTION
Located within the high-tech Tanjung Malim compound, PROTON’s stateof-the-art electric vehicle (EV) production plant has made great strides and it is nearing its completion, with the full-scale production process slated to begin in September. This shows the team’s dedication and efficiency, as just six months after the groundbreaking ceremony in February, the building is now 90.4% complete and equipment installation is at 83.5%, with overall progress at 86.9%.
PROTON AND TOUCH ‘N GO SIGN STRATEGIC MOU TO INTEGRATE RFID TECHNOLOGY INTO ALL-NEW PROTON X50
PROTON and Touch ‘n Go Sdn. Bhd. have announced a strategic partnership to integrate Touch ‘n Go RFID technology into the all-new Proton X50. This collaboration, formalised through a Memorandum of Understanding (MoU), marks a significant milestone in advancing Malaysia’s connected mobility ecosystem.
PROTON STARTS 2H STRONGLY WITH SECOND BEST SALES NUMBERS IN 2025
PROTON has started the second half of the year strongly as Malaysian car sales rebounded following a lacklustre performance in June. Group sales for the company ended the month at 13,518 units, an increase of 22.1% over the previous month to push Year-To-Date (YTD) sales to 85,674 units for the first seven months of the year and placing it second in the overall national sales rankings.
PROTON JOINS FORCES WITH NPO TO RESTORE PANTAI MORIB
PROTON has helped raise environmental awareness in the company by partnering with Reef Check Malaysia (RCM), a non-profit organisation focused on coral reef conservation, to remove waste material from the beach at Morib Beach in Banting, Selangor. The initiative is part of PROTON’s ongoing corporate social responsibility (CSR) efforts and marks the second consecutive year the company is targeting its efforts at this coastal area, which is known for its valuable marine and mangrove ecosystems.
999 UNITS OF PROTON X50 DELIVERED IN JUST FIVE DAYS
Deliveries for the all-new PROTON X50, the newest addition to PROTON’s model range, have begun in earnest following its official launch on 24 July. Over a period of just five working days, 999 units have been delivered to buyers nationwide, ensuring early bird customers are rewarded for their support prior to the price reveal. As at the end of July, 2,000 units have rolled off the production line, ensuring sales momentum remains high in the coming weeks and months.
PROTON UNVEILS WORLD’S FIRST BAHASA MELAYU VR IN ALL-NEW PROTON X50
Marking a global first, PROTON has successfully integrated Bahasa Melayu Voice Recognition (VR) into its just-launched All-New PROTON X50, seven years after it first introduced the “Hi Proton” English VR system in the Malaysian market. This single industry-unique feature significantly enhances convenience, accessibility and safety, while providing an exceptionally intuitive user interface for many Malaysian drivers.
PROTON SETS UP EXPORT COMPANY TO CONTINUE OVERSEAS EXPANSION
PROTON Holdings Berhad (PROTON) has announced the formation of Proton International Corporation Sdn Bhd (PICSB), a wholly owned subsidiary formed to spearhead its overseas expansion efforts, with the objective to provide more flexibility when dealing with international markets. The new company is led by its Chief Executive Officer, Edmund Lim Meng Thong, who was formerly the director of PROTON’s International Sales Division.
THE ALL-NEW PROTON X50 IS HERE: MALAYSIA’S NO.1 B-SEGMENT SUV RAISES THE BAR ONCE MORE
PROTON has officially launched the All-New PROTON X50, Malaysia’s best-selling B-segment SUV, which has won over drivers nationwide with its stylish design, advanced features, and impressive performance. Since it first hit Malaysian roads in 2020, the PROTON X50 has completely changed expectations for its class and reset goalposts with over 140,000 units sold, making it Malaysia’s best-selling B-segment SUV for five consecutive years.
ALL-NEW PROTON X50 SECURES 5,000 BOOKINGS IN JUST 10 DAYS
Car buyers in Malaysia have been wowed by the All-New PROTON X50 during its nationwide prelaunch tour. The newest version of Malaysia’s number one B-segment SUV has appeared at popular attractions in various cities, drawing crowds eager for a closer look at PROTON’s newest SUV offering. As a result, 5,000 bookings have been secured just 10 days after order taking began on 5 July.
FIRST-EVER MALAYSIAN CAR PROTON SAGA STANDS STRONG FOUR DECADES ON
From its introduction in the 80s to the present day, the Proton Saga has consistently welcomed drivers looking to fulfil basic and practical commuting needs. It continues to be a top pick for fresh graduates and first-time car buyers, proving its enduring relevance in the market. Entering its 40th year of continuous production this year, the Saga is recognised as a national icon and PROTON’s longest running and best-selling nameplate, with over two million units sold worldwide.
PROTON INCREASES MARKET SHARE AS TIV RETREATS BY 21% IN JUNE
The first half of 2025 is now over, and PROTON has closed its books for the first six months of the year with an increase in market share for the Malaysian automotive market. Group sales in June amounted to 11,069 units, a slight increase over the same month in 2024, while total year to date (YTD) sales is recorded as 72,156 units the second highest in the industry.
PROTON STARTS ACCEPTING BOOKINGS FOR ALL-NEW PROTON X50
PROTON is proud to announce that bookings for the All-New PROTON X50 are now officially being accepted following a vibrant ceremony at Setia City Mall, aptly themed “All-New PROTON X50: READY TO ROAR”.
PROTON PREVIEWS THE ALL-NEW PROTON X50 TO THE MEDIA
PROTON has previewed the All-New PROTON X50 to the Malaysian media as the company prepares for its first major model launch of 2025. With over 134,000 units sold since its debut in October 2020 the B-segment SUV has the number one model in its class for five consecutive years, and receives a comprehensive update featuring all-new styling both inside and out, upgraded ADAS level 2 features, an improved IHU system with a large 14.6-inch screen, and for the first time ever, Bahasa Melayu voice recognition.
PROTON AND GRAB MALAYSIA EXPAND STRATEGIC PARTNERSHIP TO SUPPORT E-HAILING COMMUNITY
PROTON and Grab Malaysia have taken another step forward in strengthening the commitment to the e-hailing community with the expansion of their ongoing strategic partnership. The agreement introduces more PROTON model options, including the Proton S70 and premium X-Series models, while offering enhanced benefits to support Grab driver-partners as they continue earning on the platform.
PROTON VENDORS INK AGREEMENTS TO DEVELOP COMPONENTS IN MALAYSIA
PROTON took another step towards localising high-tech component supply for its upcoming models with the formalisation of agreements between its vendors and companies that currently supply products to Geely. In total, four new joint-ventures and two technical agreements have been signed to strengthen the company’s local supply chain and introduce new competencies to its vendors.
PROTON e.MAS 7 NOW AVAILABLE IN TRINIDAD AND TOBAGO
PROTON’s international sales division (ISD) has officially launched its first electric vehicle, the PROTON e.MAS 7, in Trinidad and Tobago. The country is the second international market for the model and comes three months after its international debut in Nepal. Launched in Malaysia in December last year, the e.MAS 7 is already the company’s third most popular export model, behind the Proton Saga and Proton X50.
PROTON POWERS TO A THIRD CONSECUTIVE MONTH OF SALES GROWTH
PROTON closed its sales ledger for May be recording 13,328 units sold (domestic, export, smart, Proton e.MAS), 6.1% ahead of May 2024 and marking a third consecutive month of growth. For the last three months (Mar-May), year-on-year figures have grown by 10% to drive year to date (YTD) sales to 61,087 units. Market share is forecast to be 19.2% from an estimated Total Industry Volume (TIV) of 69,495 units with the forecast YTD market share also expected to land at 19.2%.
PROTON APPOINTS AINOL AZMIL AS COVERING DEPUTY CHIEF EXECUTIVE OFFICER
PROTON would like to announce the appointment of Ainol Azmil as covering Deputy Chief Executive Officer, reporting directly to Dr Li Chunrong, Chief Executive Officer of PROTON, effective 10 June 2025. Concurrently, he will continue to serve his existing portfolio in Corporate Strategy and Group Technical Procurement.
PROTON R&D CHINA MAKES SIGNIFICANT CONTRIBUTIONS TO NEW MODELS
The establishment of PROTON's Research and Development Centre (PRDC) in Hangzhou Bay, China, through its collaborative partnership with Zhejiang Geely Holding Ltd (Geely), has helped to accelerate the technological advancement of the company’s products. A year after its formation, the partnership has empowered PROTON’s R&D capabilities directly, facilitating technological transfer that benefits all Proton models. At its core, the partnership has fostered a dynamic environment for knowledge exchange and innovation, enabling PROTON to cater to the demands and preferences of its customer base.
PROTON PARTNERS CONTINENTAL MALAYSIA TO BOOST AFTER SALES SERVICES
PROTON has announced a strategic collaboration with Continental Malaysia to introduce integrated tyre services at selected authorised PROTON service centres nationwide. This effort demonstrates the brand’s dedication to improving customer convenience and providing a seamless ownership experience throughout its network.
PROTON LAUNCHES XCHANGE PROGRAMME FOR SUSTAINABLE MOBILITY
In a strong show of support for the government’s initiative to enhance road safety and promote sustainable mobility, PROTON today launched the PROTON Xchange Programme to encourage owners of old vehicles deemed unroadworthy to exchange them for a new Proton model. The programme will be run together with Car Medic Sdn Bhd, an authorized automotive treatment facility (AATF), and is open to owners of all cars regardless of brand.
PROTON WOWS VISITORS AT MALAYSIA AUTOSHOW 2025 WITH EXCITING DISPLAYS AND ENGAGING EXPERIENCES
PROTON is set to make a bold impression at the Malaysia Autoshow 2025 (MAS 2025), taking place from 9 to 15 May at MAEPS, Serdang, with a dynamic display of its latest models and innovations, together with interactive attractions, and exclusive promotions.
e.MAS 7 LEADS EV SALES FOR FOURTH STRAIGHT MONTH AS PROTON GAINS MARKET SHARE
PROTON had a productive sales month in April, which saw an increase in market share for the company. Group sales closed the month at 12,692 units (domestic, export, smart, Proton e.MAS), an impressive 14.7% increase over the same month in 2024 and as a result, market share for the month is projected to be 20.8%. By comparison, Total Industry Volume (TIV) is estimated to have grown by just 1.8% over April last year to 60,886 and is down by 16.3% compared to March as automotive sales dipped during the festive period.
PROTON RE-ENTERS SINGAPORE WITH MALAYSIA’S BEST-SELLING EV
PROTON is making a comeback to the island nation of Singapore with its first electric vehicle (EV), the Proton e.MAS 7, which will be available for a special sneak preview by the public at The Car Expo 2025 this weekend. Notably, this is shortly after the model’s international debut in Nepal at the end of March. Riding on its success as Malaysia’s best-selling EV for the first four months of this year, the unveiling also marks the return of the Proton brand to the country after an absence of over a decade.
PROTON TEST DRIVE2BELIEVE – STAND A CHANCE TO WIN AN e.MAS 7
PROTON is turning dreams into a reality with its latest test drive campaign, Test Drive2Believe, to win an all-new e.MAS 7! Anyone can seize this golden opportunity to experience PROTON’s petrol models and walk away with the hottest rewards in town—ranging from RM100 fuel cards to the grand prize of the e.MAS 7. PROTON is putting you in the driver’s seat—literally!
PROTON SALES REBOUND IN MARCH WITH STRONG SEGMENT LEADERSHIP
PROTON closed the first quarter of 2025 with a significant sales rebound in March that saw 13,918 units sold, an increase of 23.9% over February and 9.6% ahead of the same month in 2024. As a result, market share for group sales (domestic, export, smart, Proton e.MAS) is forecast to be 19.4% from an estimated Total Industry Volume (TIV) of 71,596 units.
PROTON TO DONATE RM250,000 TO SUPPORT FIRE VICTIMS
PROTON today announced a comprehensive support initiative for the residents and victims of the Putra Heights gas pipeline fire incident that occurred on the morning of 1st of April. This initiative comes in response to the urgent needs of the community, following the government’s announcement of financial aid for affected residents.
PROTON E.MAS 7 MAKES INTERNATIONAL DEBUT IN NEPAL
PROTON's international sales division (ISD) marked its foray in Nepal’s electric vehicle (EV) market with the launch of the Proton e.MAS 7, capitalizing on the nation’s rapidly expanding EV sector that has grown nine-fold over the past few years. The launch builds upon the model’s strong performance in Malaysia since its debut on 16 December and helps to pave the way of a broader international strategy.
PROTON PREMIERS 2025 HARI RAYA FILM AND LAUNCHES RECRUITMENT DRIVE
PROTON today premiered the newest instalment of its Hari Raya short film series at a buka puasa event. The 2025 edition was produced in collaboration with Elite Definition Sdn Bhd, the exclusive distributor for Little Joe Air Freshener in Malaysia.
CELEBRATE RAYA IN STYLE WITH PROTON & WIN CASH PRIZES
This Raya, PROTON is inviting Malaysians to celebrate in style with the #RAYASTYLOWITHS70 contest—an exciting campaign where creativity meets celebration. Malaysians are invited to celebrate Hari Raya by blending the sleek elegance of the most popular C-Segment Sedan: PROTON S70 with the season's vibrant spirit. Be it a storyteller, a car enthusiast, or a Raya fashionista, this is the chance to shine, go viral, and win cash prizes totalling up to RM42,000!
PROTON S70 TRIUMPHANT IN C-SEGMENT WITH STRONG USPs AND UNBEATABLE VALUE
PROTON’s inaugural C-segment sedan in over a decade, the Proton S70, dominated its segment in the Malaysian automotive landscape in 2024, seizing the market leader position within its first full year of production and sales. For decades, Japanese marques had long dominated the segment. However, the S70, which was launched in November 2023, has started to win over Malaysians with its compelling blend of cutting-edge features yet value-driven proposition.
PROTON LEADS MARKET SEGMENTS AND BUILDS EV SALES IN FEBRUARY
Group sales for PROTON’s range of products increased by 13.2% in the second month of 2025 as car buyers returned to the market following a slow start to the year. 11,232 units were sold in February via various business units (domestic, export, smart, Proton e.MAS) resulting in an estimated market share of 17.2% from a forecast Total Industry Volume (TIV) of 65,276 units.
PROTON OFFERS DUIT RAYA FOR NEW CAR BUYERS IN MARCH
The holy month of Ramadan is due to start in March and during this time, Muslims make a spiritual journey and celebrate new beginnings by fasting for 30 days. This is followed by the Aidilfitri celebration during the month of Syawal, where Malaysians of all races travel to their hometown during the festive holidays. This year, PROTON would like to invite
MADE IN EGYPT: PROTON LAUNCHES LOCALLY ASSEMBLED SAGA WITH EZZ ELARAB
PROTON’s international sales division (ISD) announced the launch of the locally assembled Proton Saga in Egypt, in partnership with local distributor Ezz Elarab Group, marking 20 years of close collaboration. This commitment has been firmly realised three months after the official inauguration ceremony of Ezz Elarab Elsewedy Automotive Factories (ESAF) new CKD plant by YAB Dato’ Seri Anwar Bin Ibrahim, Prime Minister of Malaysia, in November last year.
PROTON PARTNERS MPC IN CROSS INDUSTRY BENCHMARKING CONFERENCE
As PROTON moves into the next phase of its business plan by exploring new vehicle segments, the need to carefully manage the transition process has become increasingly evident. With over 40 years of automotive industry history as well as the combined resources of its shareholders, DRB-HICOM and Geely, the experience required to enter the EV market and start construction of its first NEV (New Energy Vehicle) assembly plant was readily available, but the company also wanted to benchmark its own internal change management process with other industry leaders with successful track records.
THE CHAMPION DESERVES A CHAMPION
PROTON’s multi-award-winning sedan, the Proton S70, won over a new fan when it was handed over as the grand prize for Miss Asia (Southeast Asia) 2024. 24-year old Ipoh native, Janice Chian Yan Tong, won the prestigious crown over 16 other finalists and was recently presented with her prize during a visit to the company’s Centre Of Excellence (COE) headquarters.
PROTON X-SERIES STAYS RESILIENT DESPITE STIFF SAME-SEGMENT COMPETITION
National carmaker PROTON introduced its first SUV, the Proton X70 in 2018, a year after its partnership with GEELY. This milestone marked a turning point for the brand, sparking a revitalisation and steering it back to profitability. Since then, the company has continued to thrive. Fast forward seven years, and PROTON has launched two more SUVs and each with subsequent updates, maintaining their relevance in the market ever since.
PROTON STARTS 2025 WITH NEW e.MAS 7 LEADING EV SALES IN JANUARY
Following an extraordinary year when Total Industry Volume (TIV) hit a record high of 813,521 units, Malaysian automotive sales receded as bumper sales the previous month and the Chinese New Year festive period took a toll on new car purchases. An estimated 50,278 units were sold in January 2025, a decrease of 38.7% compared to 81,987 units for December 2024 while against sales from January last year, volume has shrunk by 24.9% from the 66,925 units recorded twelve months ago.
PROTON BEGINS CONSTRUCTION OF MALAYSIA’S FIRST DEDICATED EV PLANT IN TANJUNG MALIM
PROTON has today taken the next step to achieving its goal of local EV manufacturing following a commencement of construction ceremony for the first dedicated EV production plant at its high tech Tanjung Malim facility. Targeted for completion by the end of 2025 at an investment cost of RM82 million, the first phase of the company’s EV assembly plan will have an initial planned capacity of 20,000 units per year. Once completed, it will produce multiple models based on the Global Modular Architecture (GMA) platform starting with the Proton e.MAS 7, the first EV model from a Malaysian automotive brand.
PROTON LAUNCHES EXCLUSIVE PROTON X50 SPORT EDITION (SE)
National carmaker PROTON has unveiled the PROTON X50 Sport Edition (SE), an exclusive edition of its best-selling SUV designed for those seeking a unique blend of sportiness and sophistication. With bold styling upgrades and additional interior conveniences, the PROTON X50 SE is built on the strong foundation of the PROTON X50 Premium variant to deliver a distinctive experience.
PROTON CLOSES 2024 WITH STRONG SALES NUMBERS IN DECEMBER
PROTON has closed its books for 2024 with sales of 152,352 units (domestic and export) to claim second place once again in the sales ranking table. The year closed on a high note after 14,601 units were sold in December, a 19.7% increase over the previous month and the second highest sales figure for the year, following a bumper month for exports with 1,131 units shipped to overseas markets.
PROTON INTRODUCES PROCARE SMART PLAN PREPAID SERVICE PACKAGE
National car manufacturer PROTON has rolled out a new prepaid service package that customers can choose to purchase for their new and existing Proton cars. The ProCare Smart Plan (PSP) has been rolled out for the Proton Saga, Proton X90 and 2025 Proton X70, promising savings of up to RM670 (depending on models).
PROTON STRENGTHENS MARKET POSITION AS TIV SET FOR NEW RECORD IN 2024
National carmaker PROTON registered sales of 12,194 units (domestic and export) in November, a slight decrease of 4.7% compared to October but in-line with the contraction in total industry volume (TIV) of 4.1% for Malaysian automotive sales. This brought the company’s year to date (YTD) total sales volume to 137,751 units with Proton retaining its position as the second most popular brand in the national sales rankings. Forecast market share for the month is 18.2% leading to a YTD figure of 18.8% for the whole of 2024.
PROTON SHOWCASES e.MAS 7, X50 SE AND S70 R3 RACE CAR AT KLIMS 2024
Proton will captivate visitors to the Kuala Lumpur International Mobility Show (KLIMS) 2024 from 5 - 11 December 2024 at the Malaysia International Trade and Exhibition Centre (MITEC) with an exciting showcase of its newest vehicles, including the Proton e.MAS 7, the first EV from a Malaysian automotive brand. Visitors to the stand will also be able to view the Proton S70 R3 race car, the Proton X50 Sport Edition (SE) concept as well as current Proton models; 2024 Proton X50, 2025 Proton X70, Proton X90, Proton S70 and Proton Saga.
Proton e.MAS 7 Drives Sustainability Pledge at KLIMS 2024
PROTON’s first ever electric vehicle, the e.MAS 7, is making its penultimate pre-launch appearance at the Kuala Lumpur International Mobility Show (KLIMS) 2024 happening from 5 to 11 December, while showcasing its advanced innovation in sustainable mobility.
PRO-NET & EVC Launch Condominium EV Charging Infrastructure Programme
PRO-NET, Proton New Energy Technology and EV Connection (EVC), operator of the Electric Vehicle (EV) charging network JomCharge, today jointly launched the ‘PRONET-EVC Condominium EV Charging Infrastructure Programme”. Under this programme, EVC will allocate funds for the installation of EV chargers at 100 condominiums that currently do not have any EV charging facilities. In addition, both parties will also work together to ensure competitive charging rates at around 70 condominiums already on the JomCharge network.
PROTON TEAMS UP WITH NGO TO RAISE AWARENESS ON ENVIRONMENTAL CHALLENGES
As part of its ongoing corporate social responsibility (CSR) efforts, PROTON recently teamed up with local environmental non-governmental organisation (NGO) MY Clean Beach to tackle pressing environmental issues at Pantai Batu Laut, a beach located at Tanjong Sepat along the shores of the Straits of Malacca and situated less than two hours' drive from Kuala Lumpur.
TEAM PROTON R3 CLAIMS TOP 5 CLASS FINISH IN 2024 SEPANG 1000KM
Team Proton R3 (R3), the racing and performance division of PROTON, claimed a fifth place finish for the Malaysian Touring Car (MTC) class at the 2024 Sepang 1000KM (S1K) after an eventful race that saw one of the team’s cars retire early while another lost over 40 minutes due to a technical issue. Despite the challenges faced the team and the drivers of car 82, Ariff Azmi and Alister Yoong, persevered and fought their way back through the field, earning the respect of other racers and teams along the way.
PROTON NAMED TOP AUTOMOTIVE EMPLOYER FOR THE FIRST TIME AT M100 AWARDS
PROTON has been recognised as the sector winner in the automotive industry as well as the fastest moving employer for the first time by the Malaysia’s 100 Leading Graduate Employers 2024 Awards (M100). The double win demonstrates graduates prefer the national automotive brand above all others and view it as their top choice for employment in the sector.
TWO LUCKY WINNERS ANNOUNCED IN PROTON’S TEST DRIVE & WIN CAMPAIGN
Mohamed Affandy Bin Zainal Ariffin from Teluk Intan bought a new Proton Saga Premium in July and his purchase brought him double happiness when he was chosen as the lucky grand prize winner for the Proton Q3 Test Drive & Win contest, earning him the keys to a Proton Saga Standard. The married father of one, who bought his car from Han 333 Otomobil Sdn Bhd in Perak was amongst 12,992 entries who participated in the contest, which gave customers who booked and registered their cars during the contest period a chance to win the grand prize. Affandy received his prize on 5 November from Roslan Abdullah, Chief Executive Officer, Proton Edar, during an event at PROTON’s Centre of Excellence headquarters streamed live on the company’s social media channels.
PROTON CKD PLANT IN EGYPT INAUGURATED BY PRIME MINISTER OF MALAYSIA
Export operations for Malaysian carmaker PROTON have taken the next step towards expanding internationally following an inauguration ceremony for the new CKD plant to assemble the Proton Saga in Cairo, Egypt, by YAB Dato’ Seri Anwar Bin Ibrahim, Prime Minister of Malaysia. Joining him at the event were H.E. Lieutenant General Kamel Al-Wazir, Deputy Prime Minister of Egypt, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry, YB Dato' Seri Utama Haji Mohamad bin Haji Hasan, Minister of Foreign Affairs, H.E. Mr Ragai Tawfik Said Nasr, Ambassador of Egypt to Malaysia, ministers from both Malaysia and Egypt as well as members of the business community travelling with the Prime Minister during his official visit to the country.
PROTON SALES GROW BY 13.6% IN OCTOBER INLINE WITH TIV RECOVERY
National carmaker PROTON has recorded sales of 12,799 units (domestic + export) in October, an increase of 13.6% over the previous month, boosting its year to date (YTD) total sales volume to 125,557 units as the company strives to achieve a sixth consecutive year of sales growth. As a result of the performance, Proton remains as the second most popular brand in the national automotive sales rankings with a forecast market share of 18.1% for the month and a YTD figure of 18.9% for the whole of 2024.
TEAM PROTON R3 REVEALS DRIVERS FOR 2024 SEPANG 1000KM ENDURANCE RACE
Team Proton R3, a division of national automotive brand PROTON, has revealed the four drivers who will be piloting the Proton S70 R3 to be campaigned by the team at the 2024 Sepang 1000km Endurance Race. Syafiq Ali and Fahrizal Hasan were named as the drivers of car 81 while the young driver pairing of Alister Yoong and Ariff Azmi were presented as the pilots of car 82 during a media event at PROTON’s Centre of Excellence headquarters.
Proton e.MAS 7 Order Book Officially Opens; Public Gets Exclusive Look at the First National EV at ACE 2024
In a groundbreaking event at the Auto Car Expo (ACE) 2024, PRO-NET, a subsidiary of PROTON, is excited to unveil the interior of the Proton e.MAS 7 and open bookings for Malaysia’s first national electric vehicle. This significant reveal takes place at the Setia City Convention Centre. This follows the successful first-half of the ongoing e.MAS 7 tour which has clocked well over 3,200km up till today.
Proton e.MAS 7 Tour’s Electrifying Performance and Intelligence Conquers Peninsular Malaysia
National automotive brand PROTON’s first electric vehicle, the Proton e.MAS 7 has covered an impressive 1,147km through the East Coast states of Malaysia during the third leg of the Proton e.MAS 7 Tour. Combined with the 894km and 1,183km already covered on its earlier southern and northern excursions, the total milage clocked on this first-of-its-kind nationwide EV adventure to well over 3,200km.
PROTON COLLABORATES WITH GRAB MALAYSIA TO ENHANCE E-HAILING VEHICLE ACCESS
National carmaker PROTON today signed a Memorandum of Agreement (MoA) with Grab Malaysia to enhance vehicle options for e-hailing drivers providing exclusive perks when they purchase the Proton Saga. By combining PROTON’s commitment to quality vehicles with Grab’s extensive platform, this collaboration seeks to elevate the driving experience and support the growing needs of the e-hailing industry.
FROM SAGA TO S70: PROTON CHAMPIONS SEDAN SALES IN MALAYSIA
Growing up in Malaysia during the 1980s and 1990s, seeing at least one Proton sedan parked on many driveways was a common sight. Affordable, reliable, practical, and made in Malaysia, these cars often served as the first vehicles for many, which were then passed on to younger members of the household as kids grew up and commuted daily to college and beyond, providing mobility for generations of car buyers.
2025 PROTON X70 RECEIVES HIGHLY ANTICIPATED UPDATE
National automotive brand PROTON has raised its user proposition in the last quarter of 2024 with the announcement of the availability of Apple CarPlay for owners of the 2025 PROTON X70, as it seeks to cement its standing as the leading premium SUV brand in Malaysia.
894km Electrifying Journey Through the South – Proton e.MAS 7 Now Heads North
PROTON’s first ever EV, the Proton e.MAS 7, successfully travelled 894km across the southern states of Malaysia on the first leg of its nationwide tour which will see Malaysia’s first electric vehicle eventually cover well over 2,000km. The first-of-its-kind EV adventure introduces the Malaysian public to the future of sustainable mobility while showcasing the Proton e.MAS 7 as it prepares for its grand launch towards the end of the year.
PROTON S70 R3 SET FOR RACE DEBUT AT 2024 SEPANG 1000KM ENDURANCE RACE
PROTON has officially unveiled the car it will campaign at the 2024 Sepang 1000km race as it seeks to add to its record total of six wins in Malaysia’s premier endurance racing event. The Proton S70 R3 was first teased at the 2024 Malaysia Autoshow in May while a development video was shared on the company’s social media channels on 1 October and today, the company has released pictures of the final product before its racing livery has been applied.
PROTON PARTNERS WITH DEPARTMENT OF MANPOWER TO ADVANCE TVET PROGRAMMES
In line with the government’s aspiration to produce a skilled workforce under the National Technical and Vocational Education and Training (TVET) Policy 2030, national carmaker PROTON, along with its vendors and dealers, has partnered with the Department of Manpower (JTM) under the Ministry of Human Resources (KESUMA) to upskill students and existing employees through the PROTON ADTEC Structure Training Program and Job Placement, addressing the skilled labour shortages in the local automotive industry.
Double the Joy with PROTON’s Year-End Celebration: A Heartfelt Thank You to Malaysians
As 2024 draws to a close, PROTON has launched a Year-End PROTON Vaganza Campaign, to show its appreciation for the support and trust of Malaysian car buyers. Running from 1 October to 31 December 2024, the campaign not only offers special promotions and rebates but will also reward one lucky customer each month with a brand new Proton S70 as part of a total prize package worth RM254,000.
Proton e.MAS 7 Tour Kicks Off an Electrifying Chapter for Malaysia’s First National EV Brand
Malaysians are set to get a first taste of the Proton e.MAS 7, the first EV from national carmaker PROTON, as it embarks on the e.MAS 7 Tour, a coast-to-coast journey totalling over 2,000km. The epic trip that covers all states in the country starts on 5 October and will not only display the capabilities of the EV but also the Malaysian Spirit in engineering excellence.
PROTON RETAINS SECOND PLACE AS MALAYSIAN CAR SALES DIP IN SEPTEMBER
National carmaker PROTON has recorded sales of 11,269 units (domestic + export) in September to bring its year to date (YTD) total sales volume to 112,758 units. As a result, the company remains in second position in the national automotive sales rankings with a forecast market share of 20.1% for the month and a YTD figure of 19.1% for the whole of 2024.
Proton e.MAS Dealers Gain Cutting-Edge Insights on Geely R&D Tour in China
PRO-NET, a subsidiary of national carmaker PROTON, today announced it has appointed 36 Proton e.MAS dealerships, more than doubling the 17 dealerships initially announced in June 2024, and highlighting the company’s commitment in driving Malaysia’s EV market forward and expanding its customer service capabilities.
PROTON BUSINESS CASE STUDY CHALLENGE 2024 DRAWS 300 UNIVERSITY STUDENTS
National car manufacturer PROTON’s freshly-incepted Business Case Study Challenge has drawn close to 300 students from six selected public and private universities in Malaysia, with the aim of continuously expanding its pool employees through the Proton Young Talent (PYT) programme.
PROTON and Geely Showcase Engineering Excellence
PROTON, alongside its esteemed partner Geely, hosted a Driving Impression event for the Geely E5 at the PROTON Test Track. The event provided an exciting opportunity for EV enthusiasts to experience the left-handed version of the Geely E5, the development sibling of the Proton e.MAS 7 up close and personal showcasing the intelligent technology on display.
PROTON X90 CHAUFFERS FOREIGN DELEGATES TO 17TH WCEC
National car manufacturer PROTON presented 20 units of the Proton X90 Flagship to the 17th World Chinese Entrepreneurs Convention (WCEC) to be used to chauffeur foreign dignitaries, top management and members from various businesses during the three-day event held in Kuala Lumpur Convention Center (KLCC) from 9-11 September.
Proton eMAS 7 Tour Sparks Nationwide EV Adventure
PROTON, celebrated a significant milestone today at its Centre of Excellence (COE) with the official launch of the Proton e.MAS 7 Tour. This journey marks the handover from Geely’s successful E5 Long Test Drive World Tour, as the baton is passed to the Proton e.MAS 7 to embark on an exciting new chapter of innovation and exploration across Malaysia.
PROTON BOOSTS VENDOR CONFIDENCE, SPEEDS UP NEXT-GEN CAR DEVELOPMENT
National carmaker PROTON recently joined hands with the Ministry of Entrepreneur Development and Cooperatives (MECD), alongside with two government agencies to bring suppliers of government-linked companies (GLC) and PROTON to attend the “Market Access, Technology Transfer & Vendor Enhancement Program” in China. This initiative was aimed towards fostering innovation, enhance commercialisation activities and support Malaysia’s transition towards sustainable mobility.
Proton eMAS 7 Undergoes Extensive Testing to Perfect Malaysia’s National EV
Following the introduction of our first-ever national electric vehicle and its public debut at the 67th National Day celebrations in Putrajaya, PRO-NET has expressed confidence in the ongoing local road testing of the Proton e.MAS 7. This C-segment SUV, equipped with the Global Modular Architecture (GMA) platform, the world’s leading 12-in-1 intelligent electric propulsion system, Cell-To-Body battery architecture, and the innovative Flyme Auto Connectivity System, has shown promising results in its local testing phase.
PROTON ANNOUNCES THE START OF CKD OPERATIONS FOR SAGA IN EGYPT
National carmaker PROTON took another step towards expanding its footprint in international markets by announcing the start of CKD operations in Egypt. The announcement was made during an event at PROTON’s Centre Of Excellence headquarters, which was highlighted by a flag off ceremony to send 120 units of left hand drive (LHD) Proton Saga CKD packs to the country.
PROTON SALES EXCEED THE 100,000-MARK FOR SIX CONSECUTIVE YEARS
Sales of national carmaker PROTON exceeded the 100,000-mark for the sixth year in a row with 101,489 units sold year-to-date (YTD), after achieving sales of 12,690 units (domestic and export) in August. This has solidified the company’s second position in the overall national automotive sales ranking table with a forecast market share of 19%.
eMAS 7 Wows Crowd at Merdeka Parade in Its First Public Outing
PRO-NET, a subsidiary of national carmaker PROTON, debuted the e.MAS 7 model in a special 25-car contingent featuring various current and historic PROTON models. The Proton e.MAS 7 was clad in a special camouflage motif representing the colours of the Jalur Gemilang.
PROTON STRENGTHENS FOOTHOLD IN EAST MALAYSIA WITH 2025 PROTON X70
Following its public unveiling on 15 August, the 2025 PROTON X70 has been launched in East Malaysia, marking the first time PROTON has held a separate launch for its SUV model specific for customers in Sabah and Sarawak. Having made its initial debut on 12 December 2018, Proton’s C-segment SUV has received a comprehensive range of enhancements that elevates it to the forefront of its class. With refreshed exterior styling, upgraded interior equipment, advanced ADAS level 2 safety technology, and the 2025 PROTON X70 is set to make a major impact with SUV lovers nationwide.
PROTON e.MAS 7 TO MAKE PUBLIC DEBUT AT NATIONAL DAY PARADE
Malaysia’s 67th National Day will be celebrated on 31st August this year and to add extra significance to the occasion, the PROTON e.MAS 7 will be making its first public appearance. The national automotive brand’s first EV model was previewed to the media on 2 August, to kick-off a journey that will culminate in its market launch at the end of the year and now, it will appear with a special camouflage motif representing the colours of the Jalur Gemilang, as part of a 25-car contingent featuring various Proton models.
PROTON DISTRIBUTOR AIMS TO INCREASE X SERIES SALES IN TRINIDAD AND TOBAGO
National carmaker PROTON has expanded its geographical reach in the Caribbean by partnering with ANSA Motors Limited in Trinidad and Tobago, a company with a century’s worth of experience in the automotive industry, since March this year. The successful tie-up has yielded promising results with buyer response to its car models exceeding initial expectations. Year-to-date, PROTON has shipped 261 units to the country in 2024, achieving 101% of its target volume and bringing the total number of Proton vehicles shipped there to 366 units since CY2023.
PROTON TARGETS PREMIUM SUV MARKET WITH NEW 2025 PROTON X70
68 months after its public debut on 12 December 2018, Proton’s first SUV has received a major update to drive it to the head of the premium C-segment SUV class. Launched today at the Marriott Hotel, the 2025 PROTON X70 is a comprehensive update of its predecessor featuring revised exterior styling, new interior equipment and upgraded ADAS level 2 safety technology and, for the first time on a Proton model, it will be equipped with Apple CarPlay and Android Auto connectivity.
ICONIC PROTON SAGA CELEBRATES RECORD SALES IN A DECADE
Entering its 39th year of continuous production, the first-ever Malaysian car produced by national carmaker PROTON, the Proton Saga, raked in a remarkable 7,855 units in sales last month, marking the best single-month achievement for the model since October 2013. Cumulatively, year-to-date (YTD) sales for the model have grown 8.8% year-on-year to 42,693 units, setting the stage for a stellar sales year ahead.
PROTON OPENS NEW REGIONAL PARTS CENTRE IN SABAH TO MEET MARKET DEMAND
National carmaker PROTON is thrilled to announce the expansion and official launch of its regional parts centre (RPC) at Kota Kinabalu, Sabah, following the launch of a similar facility in Sarawak last year. This latest addition to the company’s spare parts storage and distribution operations is capable of reducing lead for spare parts time by 30% on the back of increased output capacity from PROTON Parts Centre Sdn Bhd (PPCSB) in West Malaysia as well as parts procured via direct shipment from overseas, meeting the growing demand in PROTON’s third highest state for vehicle sales in Malaysia.
2024 PROTON X50 SHINES IN JULY TO REGAIN MARKET LEADERSHIP
It has been a little more than two months since national automotive brand Proton launched the updated 2024 PROTON X50 and despite some initial scepticism from certain quarters, the model has proven its worth once again. The company recently announced that in July, during its first full month of sales, the B-segment premium SUV achieved a remarkable sales figure of 2,585 units. This was its best performance in 2024, vaulting the model back to the head of its class and solidifying its status as Malaysia’s favourite compact SUV.
Proton e.MAS Reveals Name For First Malaysian EV
National automotive company PROTON today officially announced the name of the first model for e.MAS, its new electric vehicle brand. The first-ever Malaysian EV will be known as the Proton e.MAS 7, marking the beginning of a new chapter in the country’s automotive history.
PROTON SALES REBOUND IN JULY TO HIGHEST LEVEL SINCE SEPTEMBER 2022
National carmaker PROTON sold 15,103 units in July (domestic and export) to post a strong start to the second half of the year and cement its hold on second place in the automotive sales table. Sales volume rebounded by 37.3% over the previous month, when a planned plant shutdown for scheduled operations improvement activities affected production numbers, resulting in the highest closing figure since September 2022.