THE LATEST
FROM PROTON
PROTON SUSTAINS MOMENTUM WITH STRONG NOVEMBER SALES PERFORMANCE
National carmaker PROTON continues to affirm its stronghold in the market with yet another month of impressive sales figures. In November 2023, Proton recorded a total registration of 12,296 units (domestic + export). This achievement solidifies Proton's second position among automotive brands, demonstrating resilience in a competitive market.
PROTON LAUNCHES NEW C-SEGMENT SEDAN, THE PROTON S70
National car maker PROTON today launched the highly anticipated Proton S70, its new generation stylish and dynamic sedan at the Axiata Arena in Bukit Jalil. The event to officially unveil the company’s newest addition to its lineup was officiated by YB Senator Tengku Datuk Seri Utama Zafrul Aziz, the Minister of Investment, Trade and Industry. Also present were Tan Sri Wan Zulkiflee Wan Ariffin, Chairman of DRB-HICOM, Tan Sri Syed Faisal Albar, Chairman of PROTON, Dr Li Chunron
PROTON STAYS ON TARGET FOR A FIFTH CONSECUTIVE YEAR OF GROWTH
National carmaker PROTON, in collaboration with clean energy solutions company Gentari Sdn Bhd, introduced a 100 kWh DC fast charger today at their Centre of Excellence (CoE) headquarters along the KESAS highway.
PROTON’S NEW SEDAN STARTS ROLLING OFF TANJUNG MALIM PRODUCTION LINE
National carmaker PROTON today officially unveiled its upcoming model, the Proton S70, at a line-off ceremony presided over by the Secretary General of the Ministry of Investment, Trade, and Industry, (MITI), Dato’ Hairil Yahri Yaacob. Rolling off the company’s Tanjong Malim production line, the Proton S70 is the first all-new addition to its sedan line-up since the launch of the Proton Persona in August 2016.
PROTON AND GENTARI LAUNCH DC CHARGER AT COE
National carmaker PROTON, in collaboration with clean energy solutions company Gentari Sdn Bhd, introduced a 100 kWh DC fast charger today at their Centre of Excellence (CoE) headquarters along the KESAS highway.
PROTON AND CARSOME COLLABORATE TO GROW BOOKINGS VIA TRADE-IN EVENT
In an effort to stimulate new car bookings by leveraging on its recently announced tie-up with E-bidding companies (EBC), national carmaker PROTON collaborated with Carsome for an event titled Trade-in Trade-Up Saturday.
STATEMENT FROM PROTON
PROTON would like to issue a statement with regards to a video currently circulating depicting a thermal incident on a new Proton X70.
PROTON CONTINUES 2023 SALES GROWTH IN SEPTEMBER
Sales for national carmaker PROTON continued on its upward trajectory in 2023 with an additional 12,230 units (domestic + export) being sold in September.
PROTON X90 MAKES DEBUT IN THREE EXPORT MARKETS
Export sales growth in international markets is one of the key pillars for national car maker PROTON’s long-term goals.
PROTON SIGNS NEW MEMORANDUM OF AGREEMENT WITH SMART
National carmaker PROTON today signed a Memorandum of Agreement (MoA) with smart Automobile at the 2023 China-ASEAN Expo (CAEXPO), an annual trade show which aims to facilitate economic cooperation between China and ASEAN.
STATEMENT FROM PROTON
PROTON would like to release the following statement regarding the Proton X90.
SALES OF PROTON VEHICLES SURGE PAST 100,000 BARRIER FOR 2023
Sales for national carmaker PROTON surpassed the 100,000-unit barrier for a fifth consecutive year by surging past the threshold in August, a month earlier than doing so in 2022.
PROTON PRESENTS CULTURAL HANDICRAFT TO SUPPORT ASIAN GAMES
PROTON today presented national athletes with Malaysian cultural handicraft as a gesture of support for unity, sportsmanship, and Malaysian culture during the 19th Asian Games.
PROTON TEST CENTRE RECEIVES INTERNATIONAL ACCREDITATION
PROTON's in-house testing facility, Proton Test Centre in Shah Alam, attains ISO/IEC 17025:2017 accreditation from Jabatan Standard Malaysia, marking a significant quality milestone.
STATEMENT FROM PROTON
PROTON would like to clarify there was no explosion caused by the Proton X90’s mild hybrid (48v) battery.
PROTON MAINTAINS 2023 SALES GROWTH TRAJECTORY IN JULY
Following a successful first six months to begin 2023, national carmaker PROTON continued its upward sales trajectory in July with 13,326 (domestic + export) units sold.
DRB-HICOM AND GEELY COLLABORATE TO ATTRACT INVESTORS TO AHTV
Following the signing of a Heads of Agreement (HOA) on 1 April between DRBHICOM and Geely in Beijing to develop the Automotive High Tech Valley (AHTV), both parties have taken another step towards the fulfilment of their commitment to building Malaysia’s future hub for Next Generation Vehicles (NxGV) in Tanjung Malim.
PROTON FORMS PARTNERSHIPS WITH E-BIDDING COMPANIES
Collaborations will help refine the disposal process of trade-in cars. Customers to gain enhanced convenience and a trustworthy transaction process
PROTON POSTS 28.6% JUMP IN SALES FOR FIRST HALF OF 2023
77,321 units in first six months of 2023 is best performance since 2012. Five models lead segment sales as market share for June hits 23.2%
Thailand’s largest auto parts company Aapico to invest RM140 million to produce components together with PROTON
PROTON and Aapico partnership announcement witnessed by MITI Minister
PROTON AND AFFIN BANK LAUNCH AFFILIATE CREDIT CARD/-i
National carmaker PROTON today announced a strategic collaboration with AFFIN BANK with the launch of an affiliate credit card/-i targeted to Proton owners.
PROTON SALES GROW 35% AS TIV REBOUNDS IN MAY
13,268 units sold in May is a 35.5% increase over the same month in 2022. Market share estimated at 21.5% as TIV rebounds by 32.2% compared to April
PROTON CELEBRATES 40th BIRTHDAY WITH LAUNCH OF NEW SUV
Landmark anniversary marks official start of journey into NEV segment. Proton X90 officially launched by Prime Minister YAB Dato’ Seri Anwar Ibrahim
PROTON ACHIEVES SALES AND MARKET SHARE GROWTH IN APRIL
9,415 units sold in April marks 6.5% increase over the same month in 2022. YTD market share improves to 20.8% as TIV recedes by over 41.4% compared to March
PROTON UNVEILS R3 ACCESSORIES PACKAGE FOR PROTON X50
R3 20th Anniversary Edition Accessories Package limited to just 200 units. Orders opened with deliveries targeted to begin in October 2023
PROTON SENIOR MANAGEMENT ATTEND smart #3 UNVEILING AT AUTO SHANGHAI
Sports utility coupe could be added to model line-up for Malaysia. PRO-NET on target for smart #1 local debut during Q4 this year
PROTON LAUNCHES RAHMAH SERVICE CAMPAIGN
Free 40-point safety check and affordable service package promotes road safety. PROTON the first OEM to act on Government’s call to help lower ownership costs
PROTON ACHIEVES 50.9% SALES GROWTH FOR Q1 2023
14,573 units sold in March boosts total Q1 numbers to 40,287. YTD market share improves by 4.5% compared to previous year
PROTON PLANS FOR COMPREHENSIVE NEW ENERGY VEHICLE (NEV) SOLUTIONS
New NEV model plan confirmed during visit by MITI Minister to Zeekr facility. Investment in AHTV by Geely and DRB-HICOM to facilitate move to become NxGV hub
PROTON UNVEILS NEW SUV TO MALAYSIAN MEDIA
PROTON X90 to use mild hybrid system marking PROTON’s debut in NEV segment. New 3-row SUV presented by Proton as a Premium Modern Family SUV
PROTON LAUNCHES NEW STAMPING LINE DURING PERAK MB VISIT
RM140 million line is largest in Malaysia with up to 2,500-tonnes stamping force. New facility to reduce importation of parts by 115,000 units per annum
PROTON ACHIEVES 52% SALES GROWTH IN FEBRUARY
14,033 units sold in February powered by three segment leaders. YTD sales for first two months of 2023 grew by 88% over previous year
PROTON LEVELS UP EAST MALAYSIA AFTER SALES WITH NEW REGIONAL PARTS CENTRE
Lead time for parts delivery reduced by 30% with assurance of healthy stock availability. New facility to cater to growing demand from East Malaysia with more growth targeted
PROTON BEGINS 2023 WITH 162% GROWTH IN SALES
11,681 units sold in January is best start to a year since 2013. Three models including Proton Persona lead segment sales
PROTON COMMERCE ACHIEVES RECORD-BREAKING YEAR IN 2022
Loan disbursements grow to record numbers as approval rates climb. Company targets to be leading Proton financier in 2023
PROTON GLOBAL SERVICES APPOINTS INDUSTRIAL LABS AS PV SYSTEM SUPPLIER
Company to focus on increased adoption of solar power in 2023. Carbon reduction initiatives to help boost ESG score for PROTON
PROTON CLOSES 2022 WITH 141,432 UNITS SOLD
Fourth consecutive year of growth leads to best sales performance since 2013. Overseas sales continue to climb as company retains title of leading exporter
PROTON PROVIDES EXTENDED WARRANTY FOR PCPO VEHICLES
Extended warranty provides coverage to used car buyers for up to 12 months or 25,000km, Added benefit provides peace of mind to customers of approved used Proton vehicles
PRO-NET EXCHANGES MoU DOCUMENTS WITH GENTARI
Document exchange details future collaborative efforts between PRO-NET and Gentari, PROTON to also invest in other areas in effort to develop own-brand NEV
PROTON ENDS Q3 BY EXCEEDING 100,000 UNITS FOR FOURTH CONSECUTIVE YEAR
100,000 units barrier exceeded two months earlier than in 2021, Saga sales continue to climb with highest volume since October 2013
PROTON OPENS ITS 149th 3S/4S DEALERSHIP
New Harima Auto Mobil 4S centre is largest in Kelantan and Terengganu, Improved market visibility and better customer service targeted in East Coast state
PROTON IS BACK IN SOUTH AFRICA
Proton X70 and X50 launched at event marking the return of the brand to the Rainbow Nation, Combined Motor Holdings to represent brand with plans for 25 dealers in six months.
PROTON ESTABLISHES SUBSIDIARY FOR NEW ENERGY VEHICLES
Proton New Energy Technology incorporated as subsidiary of PROTON, Company to spearhead smart distributorship and own brand NEV business
PROTON ACHIEVES HIGHEST SALES VOLUME IN NINE YEARS
15,880 units delivered is the most since July 2013 as production recovery continues, Export sales achieve highest volume in 113 months prior to launch in South Africa
PROTON LAUNCHES THE 2023 PROTON EXORA
Class-leading C-segment MPV with improvements that capture Power, Space and Value, Practical for all that you do, delivering the best value
PROTON SPONSORS VEHICLES FOR HIGHER EDUCATION GAMES
National car maker PROTON has presented ten units of various models to the Ministry of Higher Education (MOHE) to support the 2022 edition of the Sukan Institusi Pendidikan Tinggi (SUKIPT).
PROTON X50 SNATCHES BEST-SELLING VEHICLE CROWN IN JULY
Proton sells 11,477 units sold in July as production volume concerns ease, Export sales exceed total volume for 2021 with five months to go in 2022.
PROTON X50 SNATCHES BEST-SELLING VEHICLE CROWN IN JULY
Proton sells 11,477 units sold in July as production volume concerns ease, Export sales exceed total volume for 2021 with five months to go in 2022.
PROTON CONCLUDES ISSUANCE OF RM700 MILLION SUKUK FUND
National carmaker PROTON Holdings Berhad via its subsidiary, PONSB Capital Berhad has successfully concluded the issuance of the second tranche of its Islamic Medium-Term Note (IMTN) worth RM700 million under its Sukuk Wakalah programme.
PROTON UNVEILS NEW HI-TECH ENGINE ASSEMBLY LINE IN TANJUNG MALIM
Located in Proton Tanjung Malim’s Engine and Powertrain facility, the assembly line covers an area of 18,000 sqm and has a current maximum capacity of 180,000 engines when running on three shifts.
PROTON CLOSES FIRST HALF WITH BEST SALES MONTH OF 2022
National car maker PROTON recorded its best sales month of the year with 14,787 units (domestic + export) registered in June as the company continues efforts to resolve its parts shortage issues.
PROTON CSR INITIATIVE SUPPORTS SCHOOLS IN TANJUNG MALIM
National car maker PROTON and Kelab Proton, its sports and recreation arm for staff, contributed equipment and cash to Sekolah Menengah Kebangsaan (SMK) Proton City and Sekolah Kebangsaan (SK) Proton City in Proton City to promote sports amongst students.
2022 PROTON X70 LAUNCHED WITH NEW ENGINE OPTION AND REFRESHED FEATURES
PROTON today launched the 2022 Proton X70, offering styling updates and a new option for buyers seeking an SUV with improved fuel efficiency.
PROTON SHOWS IMPROVEMENT IN SALES WITH PARTS SUPPLY IN PLACE
National car maker PROTON recorded sales of 9,792 units (domestic + export) for the month of May as the company ramped up production after overcoming its parts shortage issues.
PROTON SENDS FIRST SHIPMENT OF CARS TO SOUTH AFRICA
Following the signing of the agreement to appoint CMH Group as the distributor for Proton vehicles in South Africa in April, national carmaker PROTON sent its first shipment of vehicles to the country on Friday, 27 May.
PROTON LAUNCHES THE NEW 2022 SAGA
National car maker PROTON launched the new 2022 Proton Saga today, the latest version of the brand’s classic model, at an exclusive media event held at the PROTON Centre of Excellence (CoE).
CHIP SUPPLY ISSUES DAMPEN PROTON SALES IN APRIL
Despite its best efforts to turn around a shortfall in production from the first three months of 2022, April proved to be another challenging month as chip supply issues continued to limit the number of units sold.
ANNOUNCEMENT REGARDING NEW CAR DELIVERIES
Following production delays caused by the global shortage of semi-conductors as well as the disruption in supply chain due to the lingering effects of Covid-19, PROTON would like to announce that beginning 1 May 2022.
PROTON INKS DEAL TO RETURN TO SOUTH AFRICA
National car maker PROTON has signed an agreement to appoint CMH Group as the distributor for Proton vehicles in South Africa.
PROTON DISTRIBUTES RAMADAN FARE TO FRONTLINERS
In conjunction with the fasting month of Ramadan, national car maker PROTON distributed 3,000 packs of bubur lambuk to frontliners comprising the police, medical and fire department as well as internal staff in Subang Jaya and Shah Alam.
PROTON UNVEILS SOLAR POWER INITIATIVE
PROTON has unveiled its solar power initiative at its Tanjung Malim plant, a project that will help the national car maker reduce its CO2 emissions by 11,536 tonnes a year while also generating utility cost savings.
PROTON SALES REBOUND IN FEBRUARY 2022
Following a challenging January where its production line was badly affected by unresolved flooding issues, national car maker PROTON rebounded in February with a 107% increase in sales.
PROTON NAMED ONE OF THE OFFICIAL VEHICLES OF THE 19TH ASIAN GAMES HANGZHOU 2022
PROTON is proud to announce that it has been named one of the Official Vehicle brands of the 19th Asian Games Hangzhou 2022, as part of the brands under the Geely Auto Group – an Official Prestige Partner for the Asian Games.
R3 LAUNCHES PREMIUM GENUINE OIL AND NEW MERCHANDISE LINE
PROTON’s motorsports arm, R3, today launched a new range of lubricants and merchandise to reconnect with fans and expand the reach of the brand.
PROTON SIGNS STRATEGIC PARTNERSHIP WITH SMART AUTOMOBILE
National car maker PROTON today signed a Memorandum Of Agreement (MOA) with premium EV brand smart Automobile Company (smart) to work together to introduce the latter’s range of New Energy Vehicles (NEV) into the rapidly growing ASEAN automotive market.
PROTON APPOINTS ROSLAN ABDULLAH AS DEPUTY CHIEF EXECUTIVE OFFICER
PROTON would like to announce the appointment of Roslan Abdullah, to the post of Deputy Chief Executive Officer. He officially assumed his duties on 1 January 2022.
PROTON ENDS 2021 WITH THIRD CONSECUTIVE YEAR OF SALES GROWTH
Following 12 pandemic affected months, national car maker PROTON ended 2021 on a high note.
PROTON OFFERS ADDITIONAL ASSISTANCE TO FLOOD VICTIMS
As the scale of the damage caused by the recent floods becomes more apparent, PROTON has announced an enhanced assistance package for its customers whose cars were damaged to ease their financial burden.
PROTON OFFERS ASSISTANCE TO CUSTOMERS AFFECTED BY FLOODS
In light of the recent flooding that has affected parts of the Central and East Coast regions of Peninsular Malaysia, national automotive brand PROTON is aiding customers whose cars may have been affected or damaged. The offer is open to owners of all Proton cars.
PROTON SALES EXCEED 100,000 UNITS FOR THIRD YEAR IN A ROW
National car maker PROTON has broken through the 100,000 sales barrier for a third year in succession.
PROTON UNVEILS NEW BRAND GALLERY
National car maker PROTON today officially unveiled its new brand gallery.
PROTON SALES EXCEED 2020 VOLUME
Following a successful October when sales grew by 28.7% compared to the previous month, national car maker PROTON has now exceeded its year-to-date (YTD) sales volume from last year.
PROTON MOVING FORWARD IN PAKISTAN
As less restrictive Covid-19 regulations begin to take effect both locally and globally, Malaysian companies are beginning to see an exponential increase in overseas business and export activities.
PROTON LAUNCHES LUBRICANTS RANGE
Malaysian car manufacturer PROTON today announced the launch of a range of lubricants formulated exclusively for its cars.
PROTON SALES EXCEEDS 10,000 UNITS IN FIRST FULL MONTH AFTER MCO
The first full month of restored market conditions was a productive one for national car maker PROTON as the company garnered 10,380 of sales to retain its hold of second place in Malaysia’s automotive sales table.
PROTON AIMS FOR SALES RECOVERY IN FINAL 4 MONTHS OF 2021
Following nearly three months of difficult market conditions due to Covid-19 prevention measures, national car maker PROTON is aiming to finish 2021 strongly.
STATEMENT FROM PROTON
Following the announcement that sales and manufacturing activities for the automotive industry are allowed to resume, PROTON would like to inform its customers.
MORE THAN 86% OF PROTON STAFF FULLY VACCINATED
Following the implementation of the second round of its PIKAS vaccination programme last week, over 86% of PROTON’s 8,486 staff members are now fully vaccinated against COVID-19.
PROTON INTRODUCES THE NEW 2022 IRIZ AND PERSONA
PROTON today announced the launch of the new 2022 Proton Iriz and Persona, offering updated design elements plus enhanced features.
PROTON X70 SPECIAL EDITION LAUNCHED
PROTON today added a new variant to the Proton X70 line-up, further strengthening the appeal for the best-selling C-segment SUV in Malaysia.
PROTON BEGINS VACCINATIONS FOR ALL EMPLOYEES
PROTON today began a vaccination programme for all employees. Staff from the company’s base of operations in Tanjung Malim and Shah Alam who are not yet vaccinated were notified of their appointments via the MySejahtera app.
PROTON EXPORT SALES ACHIEVE 98-MONTH HIGH
With Malaysia undergoing a strict lock down to lower Covid-19 infections, retail operations of automotive companies have been curtailed with showrooms required to remain shut.
AUTOMOTIVE SALES FALL IN MAY
Following two consecutive months of strong sales, where Total Industry Volume (TIV) averaged over 60,000 units, Malaysia’s automotive industry receded by approximately 20% in May as issues such as chip shortages and a national movement control order took effect.
PROTON SALES GROW FOR A THIRD CONSECUTIVE MONTH
PROTON continued its sales momentum 2021 by posting a third consecutive month of growth in April.
PROTON COMMERCE TAKES AIM AT A RECORD SETTING YEAR
PROTON has recorded a bright start to 2021. Cumulative sales in the first quarter of the year were the highest since March 2012, pointing towards a healthy order book and strong interest in the company’s range of offerings.
PROTON BEGINS WORK ON NEW EXPANSION TO PLANT IN TANJUNG MALIM
PROTON today began work on a further addition to their Tanjung Malim plant. The company performed a groundbreaking ceremony for a new stamping facility that will complement the existing lines.
PROTON SAGA LAUNCHED IN PAKISTAN
PROTON added another international market to the current Proton Saga’s portfolio when the company’s best-seller made its debut in Pakistan earlier this month.
PROTON ACHIEVES A 7.5 YEAR HIGH
PROTON’s strong start to 2021 continued in March as the company posted not only a new high point for the year but also achieved its best sales month since September 2013.
PROTON MARKET SHARE HITS SEVEN-YEAR HIGH
February was a productive month for PROTON as the Malaysian automotive brand reached market highs that had not been experienced for several years.
PROTON LAUNCHES SPECIAL EDITION MODELS
PROTON launched four Special Edition models which it unveiled simultaneously during the company’s third virtual launch.
CAR SALES IN JANUARY DOWN AS MCO EFFECT FELT
As Malaysians live through a second Movement Control Order (MCO) to help bring Covid-19 infection rates down, the economic effect on various industries are being seen.
PROTON TO PURSUE EXPORT MARKETS IN 2021
Following a year that saw it successfully overcoming challenges posed by the pandemic and launching a second SUV, Malaysian car manufacturer PROTON has set its sights on growing export sales in 2021.
PROTON RECORDS EVEN HIGHER SALES IN 2020
After a year of unprecedented challenges, PROTON closed 2020 on a high with an increase in sales over its landmark performance in 2019.
PROTON COLLABORATES WITH HUAWEI TO HOST ‘BETTER TOGETHER’ CAMPAIGN
To celebrate the end of 2020, national carmaker PROTON will collaborate with Huawei in a nationwide year-end campaign dubbed ‘PROTONxHuawei Better Together’.
PROTON TO GROW EXPORTS IN 2021
While PROTON has continued to buck the local industry trend with steady growth in 2020, its export activities have also been able to sustain some momentum.
PROTON CONTINUES EFFORTS TO SUPPORT MEDICAL FRONTLINERS
National car maker PROTON today handed over eight units of the Proton X70 to the Ministry of Health (MOH) for use in Sabah.
PROTON LAUNCHES PROTON CERTIFIED PRE-OWNED WEBSITE
As PROTON’s sales grew in 2019, it became apparent that processing customer trade-in cars efficiently was key to maintaining the growth rate.
PROTON MAINTAINS SALES MOMENTUM
PROTON’s sales momentum continued on an upward trajectory for a fifth consecutive month in October as the national automotive company began the final quarter of the year strongly.