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PROTON TEST DRIVE2BELIEVE – STAND A CHANCE TO WIN AN e.MAS 7
PROTON is turning dreams into a reality with its latest test drive campaign, Test Drive2Believe, to win an all-new e.MAS 7! Anyone can seize this golden opportunity to experience PROTON’s petrol models and walk away with the hottest rewards in town—ranging from RM100 fuel cards to the grand prize of the e.MAS 7. PROTON is putting you in the driver’s seat—literally!
PROTON SALES REBOUND IN MARCH WITH STRONG SEGMENT LEADERSHIP
PROTON closed the first quarter of 2025 with a significant sales rebound in March that saw 13,918 units sold, an increase of 23.9% over February and 9.6% ahead of the same month in 2024. As a result, market share for group sales (domestic, export, smart, Proton e.MAS) is forecast to be 19.4% from an estimated Total Industry Volume (TIV) of 71,596 units.
PROTON TO DONATE RM250,000 TO SUPPORT FIRE VICTIMS
PROTON today announced a comprehensive support initiative for the residents and victims of the Putra Heights gas pipeline fire incident that occurred on the morning of 1st of April. This initiative comes in response to the urgent needs of the community, following the government’s announcement of financial aid for affected residents.
PROTON E.MAS 7 MAKES INTERNATIONAL DEBUT IN NEPAL
PROTON's international sales division (ISD) marked its foray in Nepal’s electric vehicle (EV) market with the launch of the Proton e.MAS 7, capitalizing on the nation’s rapidly expanding EV sector that has grown nine-fold over the past few years. The launch builds upon the model’s strong performance in Malaysia since its debut on 16 December and helps to pave the way of a broader international strategy.
PROTON PREMIERS 2025 HARI RAYA FILM AND LAUNCHES RECRUITMENT DRIVE
PROTON today premiered the newest instalment of its Hari Raya short film series at a buka puasa event. The 2025 edition was produced in collaboration with Elite Definition Sdn Bhd, the exclusive distributor for Little Joe Air Freshener in Malaysia.
CELEBRATE RAYA IN STYLE WITH PROTON & WIN CASH PRIZES
This Raya, PROTON is inviting Malaysians to celebrate in style with the #RAYASTYLOWITHS70 contest—an exciting campaign where creativity meets celebration. Malaysians are invited to celebrate Hari Raya by blending the sleek elegance of the most popular C-Segment Sedan: PROTON S70 with the season's vibrant spirit. Be it a storyteller, a car enthusiast, or a Raya fashionista, this is the chance to shine, go viral, and win cash prizes totalling up to RM42,000!
PROTON S70 TRIUMPHANT IN C-SEGMENT WITH STRONG USPs AND UNBEATABLE VALUE
PROTON’s inaugural C-segment sedan in over a decade, the Proton S70, dominated its segment in the Malaysian automotive landscape in 2024, seizing the market leader position within its first full year of production and sales. For decades, Japanese marques had long dominated the segment. However, the S70, which was launched in November 2023, has started to win over Malaysians with its compelling blend of cutting-edge features yet value-driven proposition.
PROTON LEADS MARKET SEGMENTS AND BUILDS EV SALES IN FEBRUARY
Group sales for PROTON’s range of products increased by 13.2% in the second month of 2025 as car buyers returned to the market following a slow start to the year. 11,232 units were sold in February via various business units (domestic, export, smart, Proton e.MAS) resulting in an estimated market share of 17.2% from a forecast Total Industry Volume (TIV) of 65,276 units.
PROTON OFFERS DUIT RAYA FOR NEW CAR BUYERS IN MARCH
The holy month of Ramadan is due to start in March and during this time, Muslims make a spiritual journey and celebrate new beginnings by fasting for 30 days. This is followed by the Aidilfitri celebration during the month of Syawal, where Malaysians of all races travel to their hometown during the festive holidays. This year, PROTON would like to invite
MADE IN EGYPT: PROTON LAUNCHES LOCALLY ASSEMBLED SAGA WITH EZZ ELARAB
PROTON’s international sales division (ISD) announced the launch of the locally assembled Proton Saga in Egypt, in partnership with local distributor Ezz Elarab Group, marking 20 years of close collaboration. This commitment has been firmly realised three months after the official inauguration ceremony of Ezz Elarab Elsewedy Automotive Factories (ESAF) new CKD plant by YAB Dato’ Seri Anwar Bin Ibrahim, Prime Minister of Malaysia, in November last year.
PROTON PARTNERS MPC IN CROSS INDUSTRY BENCHMARKING CONFERENCE
As PROTON moves into the next phase of its business plan by exploring new vehicle segments, the need to carefully manage the transition process has become increasingly evident. With over 40 years of automotive industry history as well as the combined resources of its shareholders, DRB-HICOM and Geely, the experience required to enter the EV market and start construction of its first NEV (New Energy Vehicle) assembly plant was readily available, but the company also wanted to benchmark its own internal change management process with other industry leaders with successful track records.
THE CHAMPION DESERVES A CHAMPION
PROTON’s multi-award-winning sedan, the Proton S70, won over a new fan when it was handed over as the grand prize for Miss Asia (Southeast Asia) 2024. 24-year old Ipoh native, Janice Chian Yan Tong, won the prestigious crown over 16 other finalists and was recently presented with her prize during a visit to the company’s Centre Of Excellence (COE) headquarters.
PROTON STARTS 2025 WITH NEW e.MAS 7 LEADING EV SALES IN JANUARY
Following an extraordinary year when Total Industry Volume (TIV) hit a record high of 813,521 units, Malaysian automotive sales receded as bumper sales the previous month and the Chinese New Year festive period took a toll on new car purchases. An estimated 50,278 units were sold in January 2025, a decrease of 38.7% compared to 81,987 units for December 2024 while against sales from January last year, volume has shrunk by 24.9% from the 66,925 units recorded twelve months ago.
PROTON BEGINS CONSTRUCTION OF MALAYSIA’S FIRST DEDICATED EV PLANT IN TANJUNG MALIM
PROTON has today taken the next step to achieving its goal of local EV manufacturing following a commencement of construction ceremony for the first dedicated EV production plant at its high tech Tanjung Malim facility. Targeted for completion by the end of 2025 at an investment cost of RM82 million, the first phase of the company’s EV assembly plan will have an initial planned capacity of 20,000 units per year. Once completed, it will produce multiple models based on the Global Modular Architecture (GMA) platform starting with the Proton e.MAS 7, the first EV model from a Malaysian automotive brand.
PROTON LAUNCHES EXCLUSIVE PROTON X50 SPORT EDITION (SE)
National carmaker PROTON has unveiled the PROTON X50 Sport Edition (SE), an exclusive edition of its best-selling SUV designed for those seeking a unique blend of sportiness and sophistication. With bold styling upgrades and additional interior conveniences, the PROTON X50 SE is built on the strong foundation of the PROTON X50 Premium variant to deliver a distinctive experience.
PROTON CLOSES 2024 WITH STRONG SALES NUMBERS IN DECEMBER
PROTON has closed its books for 2024 with sales of 152,352 units (domestic and export) to claim second place once again in the sales ranking table. The year closed on a high note after 14,601 units were sold in December, a 19.7% increase over the previous month and the second highest sales figure for the year, following a bumper month for exports with 1,131 units shipped to overseas markets.
PROTON INTRODUCES PROCARE SMART PLAN PREPAID SERVICE PACKAGE
National car manufacturer PROTON has rolled out a new prepaid service package that customers can choose to purchase for their new and existing Proton cars. The ProCare Smart Plan (PSP) has been rolled out for the Proton Saga, Proton X90 and 2025 Proton X70, promising savings of up to RM670 (depending on models).
PROTON STRENGTHENS MARKET POSITION AS TIV SET FOR NEW RECORD IN 2024
National carmaker PROTON registered sales of 12,194 units (domestic and export) in November, a slight decrease of 4.7% compared to October but in-line with the contraction in total industry volume (TIV) of 4.1% for Malaysian automotive sales. This brought the company’s year to date (YTD) total sales volume to 137,751 units with Proton retaining its position as the second most popular brand in the national sales rankings. Forecast market share for the month is 18.2% leading to a YTD figure of 18.8% for the whole of 2024.
PROTON TEAMS UP WITH NGO TO RAISE AWARENESS ON ENVIRONMENTAL CHALLENGES
As part of its ongoing corporate social responsibility (CSR) efforts, PROTON recently teamed up with local environmental non-governmental organisation (NGO) MY Clean Beach to tackle pressing environmental issues at Pantai Batu Laut, a beach located at Tanjong Sepat along the shores of the Straits of Malacca and situated less than two hours' drive from Kuala Lumpur.
TEAM PROTON R3 CLAIMS TOP 5 CLASS FINISH IN 2024 SEPANG 1000KM
Team Proton R3 (R3), the racing and performance division of PROTON, claimed a fifth place finish for the Malaysian Touring Car (MTC) class at the 2024 Sepang 1000KM (S1K) after an eventful race that saw one of the team’s cars retire early while another lost over 40 minutes due to a technical issue. Despite the challenges faced the team and the drivers of car 82, Ariff Azmi and Alister Yoong, persevered and fought their way back through the field, earning the respect of other racers and teams along the way.
PROTON NAMED TOP AUTOMOTIVE EMPLOYER FOR THE FIRST TIME AT M100 AWARDS
PROTON has been recognised as the sector winner in the automotive industry as well as the fastest moving employer for the first time by the Malaysia’s 100 Leading Graduate Employers 2024 Awards (M100). The double win demonstrates graduates prefer the national automotive brand above all others and view it as their top choice for employment in the sector.
TWO LUCKY WINNERS ANNOUNCED IN PROTON’S TEST DRIVE & WIN CAMPAIGN
Mohamed Affandy Bin Zainal Ariffin from Teluk Intan bought a new Proton Saga Premium in July and his purchase brought him double happiness when he was chosen as the lucky grand prize winner for the Proton Q3 Test Drive & Win contest, earning him the keys to a Proton Saga Standard. The married father of one, who bought his car from Han 333 Otomobil Sdn Bhd in Perak was amongst 12,992 entries who participated in the contest, which gave customers who booked and registered their cars during the contest period a chance to win the grand prize. Affandy received his prize on 5 November from Roslan Abdullah, Chief Executive Officer, Proton Edar, during an event at PROTON’s Centre of Excellence headquarters streamed live on the company’s social media channels.
PROTON CKD PLANT IN EGYPT INAUGURATED BY PRIME MINISTER OF MALAYSIA
Export operations for Malaysian carmaker PROTON have taken the next step towards expanding internationally following an inauguration ceremony for the new CKD plant to assemble the Proton Saga in Cairo, Egypt, by YAB Dato’ Seri Anwar Bin Ibrahim, Prime Minister of Malaysia. Joining him at the event were H.E. Lieutenant General Kamel Al-Wazir, Deputy Prime Minister of Egypt, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry, YB Dato' Seri Utama Haji Mohamad bin Haji Hasan, Minister of Foreign Affairs, H.E. Mr Ragai Tawfik Said Nasr, Ambassador of Egypt to Malaysia, ministers from both Malaysia and Egypt as well as members of the business community travelling with the Prime Minister during his official visit to the country.
PROTON SALES GROW BY 13.6% IN OCTOBER INLINE WITH TIV RECOVERY
National carmaker PROTON has recorded sales of 12,799 units (domestic + export) in October, an increase of 13.6% over the previous month, boosting its year to date (YTD) total sales volume to 125,557 units as the company strives to achieve a sixth consecutive year of sales growth. As a result of the performance, Proton remains as the second most popular brand in the national automotive sales rankings with a forecast market share of 18.1% for the month and a YTD figure of 18.9% for the whole of 2024.
TEAM PROTON R3 REVEALS DRIVERS FOR 2024 SEPANG 1000KM ENDURANCE RACE
Team Proton R3, a division of national automotive brand PROTON, has revealed the four drivers who will be piloting the Proton S70 R3 to be campaigned by the team at the 2024 Sepang 1000km Endurance Race. Syafiq Ali and Fahrizal Hasan were named as the drivers of car 81 while the young driver pairing of Alister Yoong and Ariff Azmi were presented as the pilots of car 82 during a media event at PROTON’s Centre of Excellence headquarters.
PROTON COLLABORATES WITH GRAB MALAYSIA TO ENHANCE E-HAILING VEHICLE ACCESS
National carmaker PROTON today signed a Memorandum of Agreement (MoA) with Grab Malaysia to enhance vehicle options for e-hailing drivers providing exclusive perks when they purchase the Proton Saga. By combining PROTON’s commitment to quality vehicles with Grab’s extensive platform, this collaboration seeks to elevate the driving experience and support the growing needs of the e-hailing industry.
FROM SAGA TO S70: PROTON CHAMPIONS SEDAN SALES IN MALAYSIA
Growing up in Malaysia during the 1980s and 1990s, seeing at least one Proton sedan parked on many driveways was a common sight. Affordable, reliable, practical, and made in Malaysia, these cars often served as the first vehicles for many, which were then passed on to younger members of the household as kids grew up and commuted daily to college and beyond, providing mobility for generations of car buyers.
2025 PROTON X70 RECEIVES HIGHLY ANTICIPATED UPDATE
National automotive brand PROTON has raised its user proposition in the last quarter of 2024 with the announcement of the availability of Apple CarPlay for owners of the 2025 PROTON X70, as it seeks to cement its standing as the leading premium SUV brand in Malaysia.
PROTON S70 R3 SET FOR RACE DEBUT AT 2024 SEPANG 1000KM ENDURANCE RACE
PROTON has officially unveiled the car it will campaign at the 2024 Sepang 1000km race as it seeks to add to its record total of six wins in Malaysia’s premier endurance racing event. The Proton S70 R3 was first teased at the 2024 Malaysia Autoshow in May while a development video was shared on the company’s social media channels on 1 October and today, the company has released pictures of the final product before its racing livery has been applied.
PROTON PARTNERS WITH DEPARTMENT OF MANPOWER TO ADVANCE TVET PROGRAMMES
In line with the government’s aspiration to produce a skilled workforce under the National Technical and Vocational Education and Training (TVET) Policy 2030, national carmaker PROTON, along with its vendors and dealers, has partnered with the Department of Manpower (JTM) under the Ministry of Human Resources (KESUMA) to upskill students and existing employees through the PROTON ADTEC Structure Training Program and Job Placement, addressing the skilled labour shortages in the local automotive industry.
Double the Joy with PROTON’s Year-End Celebration: A Heartfelt Thank You to Malaysians
As 2024 draws to a close, PROTON has launched a Year-End PROTON Vaganza Campaign, to show its appreciation for the support and trust of Malaysian car buyers. Running from 1 October to 31 December 2024, the campaign not only offers special promotions and rebates but will also reward one lucky customer each month with a brand new Proton S70 as part of a total prize package worth RM254,000.
PROTON RETAINS SECOND PLACE AS MALAYSIAN CAR SALES DIP IN SEPTEMBER
National carmaker PROTON has recorded sales of 11,269 units (domestic + export) in September to bring its year to date (YTD) total sales volume to 112,758 units. As a result, the company remains in second position in the national automotive sales rankings with a forecast market share of 20.1% for the month and a YTD figure of 19.1% for the whole of 2024.
PROTON BUSINESS CASE STUDY CHALLENGE 2024 DRAWS 300 UNIVERSITY STUDENTS
National car manufacturer PROTON’s freshly-incepted Business Case Study Challenge has drawn close to 300 students from six selected public and private universities in Malaysia, with the aim of continuously expanding its pool employees through the Proton Young Talent (PYT) programme.
PROTON X90 CHAUFFERS FOREIGN DELEGATES TO 17TH WCEC
National car manufacturer PROTON presented 20 units of the Proton X90 Flagship to the 17th World Chinese Entrepreneurs Convention (WCEC) to be used to chauffeur foreign dignitaries, top management and members from various businesses during the three-day event held in Kuala Lumpur Convention Center (KLCC) from 9-11 September.
PROTON BOOSTS VENDOR CONFIDENCE, SPEEDS UP NEXT-GEN CAR DEVELOPMENT
National carmaker PROTON recently joined hands with the Ministry of Entrepreneur Development and Cooperatives (MECD), alongside with two government agencies to bring suppliers of government-linked companies (GLC) and PROTON to attend the “Market Access, Technology Transfer & Vendor Enhancement Program” in China. This initiative was aimed towards fostering innovation, enhance commercialisation activities and support Malaysia’s transition towards sustainable mobility.
PROTON ANNOUNCES THE START OF CKD OPERATIONS FOR SAGA IN EGYPT
National carmaker PROTON took another step towards expanding its footprint in international markets by announcing the start of CKD operations in Egypt. The announcement was made during an event at PROTON’s Centre Of Excellence headquarters, which was highlighted by a flag off ceremony to send 120 units of left hand drive (LHD) Proton Saga CKD packs to the country.
PROTON SALES EXCEED THE 100,000-MARK FOR SIX CONSECUTIVE YEARS
Sales of national carmaker PROTON exceeded the 100,000-mark for the sixth year in a row with 101,489 units sold year-to-date (YTD), after achieving sales of 12,690 units (domestic and export) in August. This has solidified the company’s second position in the overall national automotive sales ranking table with a forecast market share of 19%.
PROTON STRENGTHENS FOOTHOLD IN EAST MALAYSIA WITH 2025 PROTON X70
Following its public unveiling on 15 August, the 2025 PROTON X70 has been launched in East Malaysia, marking the first time PROTON has held a separate launch for its SUV model specific for customers in Sabah and Sarawak. Having made its initial debut on 12 December 2018, Proton’s C-segment SUV has received a comprehensive range of enhancements that elevates it to the forefront of its class. With refreshed exterior styling, upgraded interior equipment, advanced ADAS level 2 safety technology, and the 2025 PROTON X70 is set to make a major impact with SUV lovers nationwide.
PROTON e.MAS 7 TO MAKE PUBLIC DEBUT AT NATIONAL DAY PARADE
Malaysia’s 67th National Day will be celebrated on 31st August this year and to add extra significance to the occasion, the PROTON e.MAS 7 will be making its first public appearance. The national automotive brand’s first EV model was previewed to the media on 2 August, to kick-off a journey that will culminate in its market launch at the end of the year and now, it will appear with a special camouflage motif representing the colours of the Jalur Gemilang, as part of a 25-car contingent featuring various Proton models.
PROTON DISTRIBUTOR AIMS TO INCREASE X SERIES SALES IN TRINIDAD AND TOBAGO
National carmaker PROTON has expanded its geographical reach in the Caribbean by partnering with ANSA Motors Limited in Trinidad and Tobago, a company with a century’s worth of experience in the automotive industry, since March this year. The successful tie-up has yielded promising results with buyer response to its car models exceeding initial expectations. Year-to-date, PROTON has shipped 261 units to the country in 2024, achieving 101% of its target volume and bringing the total number of Proton vehicles shipped there to 366 units since CY2023.
PROTON TARGETS PREMIUM SUV MARKET WITH NEW 2025 PROTON X70
68 months after its public debut on 12 December 2018, Proton’s first SUV has received a major update to drive it to the head of the premium C-segment SUV class. Launched today at the Marriott Hotel, the 2025 PROTON X70 is a comprehensive update of its predecessor featuring revised exterior styling, new interior equipment and upgraded ADAS level 2 safety technology and, for the first time on a Proton model, it will be equipped with Apple CarPlay and Android Auto connectivity.
ICONIC PROTON SAGA CELEBRATES RECORD SALES IN A DECADE
Entering its 39th year of continuous production, the first-ever Malaysian car produced by national carmaker PROTON, the Proton Saga, raked in a remarkable 7,855 units in sales last month, marking the best single-month achievement for the model since October 2013. Cumulatively, year-to-date (YTD) sales for the model have grown 8.8% year-on-year to 42,693 units, setting the stage for a stellar sales year ahead.
PROTON OPENS NEW REGIONAL PARTS CENTRE IN SABAH TO MEET MARKET DEMAND
National carmaker PROTON is thrilled to announce the expansion and official launch of its regional parts centre (RPC) at Kota Kinabalu, Sabah, following the launch of a similar facility in Sarawak last year. This latest addition to the company’s spare parts storage and distribution operations is capable of reducing lead for spare parts time by 30% on the back of increased output capacity from PROTON Parts Centre Sdn Bhd (PPCSB) in West Malaysia as well as parts procured via direct shipment from overseas, meeting the growing demand in PROTON’s third highest state for vehicle sales in Malaysia.
2024 PROTON X50 SHINES IN JULY TO REGAIN MARKET LEADERSHIP
It has been a little more than two months since national automotive brand Proton launched the updated 2024 PROTON X50 and despite some initial scepticism from certain quarters, the model has proven its worth once again. The company recently announced that in July, during its first full month of sales, the B-segment premium SUV achieved a remarkable sales figure of 2,585 units. This was its best performance in 2024, vaulting the model back to the head of its class and solidifying its status as Malaysia’s favourite compact SUV.
PROTON SALES REBOUND IN JULY TO HIGHEST LEVEL SINCE SEPTEMBER 2022
National carmaker PROTON sold 15,103 units in July (domestic and export) to post a strong start to the second half of the year and cement its hold on second place in the automotive sales table. Sales volume rebounded by 37.3% over the previous month, when a planned plant shutdown for scheduled operations improvement activities affected production numbers, resulting in the highest closing figure since September 2022.
PROTON BREAKS GROUND FOR NEW STAMPING LINE
National carmaker PROTON recently performed a groundbreaking ceremony for new additions to its stamping facilities in Tanjong Malim. The new lines will be known as stamping E and FLine and will expand the volume of parts stamping at PROTON Tanjong Malim as the company prepares to relocate production of the Proton Saga from Shah Alam by 2026.
2024 PROTON X50 TO BOOST PRODUCTION TO MEET OVER 8000 BOOKINGS IN FIRST MONTH
National carmaker PROTON is excited to announce that the newly-launched 2024 Proton X50 has received an overwhelming response, amassing a total of 8,000 bookings within just one month since its debut in June. This positive demand has far exceeded our expectations, setting a new benchmark for its segment. Since its original debut in 2020, the Proton X50 has been Malaysia's best-selling SUV, with 115,262 units sold up to June.
PROTON WINS FOUR AWARDS IN BEST HR PRACTICES, EMPLOYEE DEVELOPMENT AND EXPERIENCE
National carmaker PROTON has been recognised for its outstanding learning & development programme, sustainable human resources (HR) practices and best employer development program in both the prestigious Employee Experience Awards 2024 and People & Purpose Awards 2024 that took place in May and June this year. These four awards, received on two separate occasions, underscore PROTON’s commitment to nurturing talent and fostering a sustainable work culture, enabling the automotive firm to synergize efforts towards greater company advancement.
PROTON SHOWCASES TALENT DEVELOPMENT AT NATIONAL TRAINING WEEK 2024
National automotive company PROTON demonstrated its dedication to advancing Malaysia’s automotive industry through talent development during the National Training Week (NTW) 2024. The event, held at National Stadium Bukit Jalil on 29 and 30 June, was organized by HRD Corp under the auspices of the Ministry of Human Resources to promote cutting-edge skills and lifelong learning.
PROTON SELLS 10,999 UNITS AMIDST SOFTER TIV IN JUNE
National carmaker PROTON sold 10,999 units in June (domestic and export) to strengthen its hold of second place in the automotive sales table. Sales volume was affected by a planned oneweek plant shutdown for scheduled operations improvement activities but overall, the company achieved a market share figure of 19.1% for the month, the same as its year-to-date (YTD) market share figure. Total sales for the first half of 2024 closed at 73,696 units.
PROTON ACHIEVES FIVE MILLION UNITS PRODUCED
National carmaker PROTON today achieved another historic milestone in its 41- year history when it broke through five million units produced barrier. The record setting vehicle, a Proton X90 Flagship was revealed during a visit to the company headquarters at the Centre Of Excellence (COE) complex by Y.B. Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Malaysian Minister of Investment, Trade, and Industry, and Jin Zhuanglong, Chinese Minister of Industry, and Information Technology.
PROTON RECOGNISED FOR EXCELLENCE AT ASEAN NCAP GRAND PRIX AWARDS 2024
National carmaker PROTON has been awarded the prestigious Excellence Award - Industry at the ASEAN NCAP Grand Prix Awards 2024 as recognition for the company’s relentless commitment to advancing vehicle safety and its efforts to improve safety features across its entire model lineup.
PROTON UNVEILS e.MAS AS ITS NEW ELECTRIC VEHICLE BRAND
National carmaker PROTON today took the next step in its evolution as a vehicle manufacturer with the official unveiling of its new EV brand. To be deployed on future EV (electric vehicle) models, the new brand will be known as e.MAS and is pronounced as the alphabet e combined with the word “mas”. The acronym stands for Electrifying Malaysia, marrying the ‘e’ symbol to denote EVs together with the MAS abbreviation that is universally used for the country. The name also represents PROTON’s aim of electrifying mobility for Malaysians with its new upcoming EV models.
PROTON SALES GROW 13.6% IN LINE WITH POSITIVE MARKET SENTIMENT
National carmaker PROTON registered a 13.6% growth rate in sales against the previous month with 12,522 units (domestic and export) sold in May this year. Sales for the first five months closed at 62,697 units cementing the company’s second position in the overall national automotive sales ranking sales table with a forecast market share of 19%.
PROTON LAUNCHES REVAMPED MARKET LEADING 2024 PROTON X50
National automotive manufacturer PROTON introduced the 2024 PROTON X50 today featuring the latest enhancements to its popular award-winning B-segment SUV model, marking another step forward in the brand's commitment to innovation and customer satisfaction. Since its launch in 2020, the PROTON X50 has been a success story for the company, with over 110,000 units having been sold, cementing its position as the best-selling SUV in Malaysia over the past four years. It’s popularity mirrors that of the Geely Binyue, the left-hand drive Geely model it is based on, which has achieved sales of over 770,000 units globally. Now, the introduction of a series of upgrades for the 2024 model promises an even more technologically advanced and refined driving experience.
PROTON ANNOUNCES 5-STAR AFTER SALES RATING INITIATIVE
National carmaker PROTON has announced the commencement of a 5-Star Rating initiative to further raise the level of after sales service for customers at its outlets nationwide. The new initiative recognizes Proton dealers who have achieved an outstanding level of after sales service and is an extension of the company’s PROTON Operational Excellence (POE) initiative that was begun on 6 March 2023.
PROTON’s NEW S70 R3 RACING CAR TAKES CENTRE STAGE AT MALAYSIA AUTOSHOW 2024
National carmaker PROTON will unveil the PROTON S70 R3 racing car developed by its motorsport arm, R3 Motorsports at the 2024 Malaysia Autoshow, held at the Malaysia Agro Exposition Park Selangor (MAEPS). The Proton S70 R3 marks Proton R3's first all-new racing car since the Proton Saga R3 in 2019, heralding the brand's return to the S1K race since that year. With five wins under its belt, more than any other team, Proton R3 achieved a remarkable feat by securing victory for three consecutive years from 2017 to 2019.
PROTON HINTS AT FUTURE DIRECTION AT BEIJING AUTO SHOW 2024
PROTON’s technology partner and stakeholder, Zhejiang Geely Holding Group (Geely), showcased a vast array of innovative technologies at the recent 2024 Beijing Automobile Show. Among these were the high-tech flagship SUV concept, Galaxy Starship, demonstrating Geely's commitment to advancing automotive technology. Together with selected Malaysian media who were brought to the event, it marked a significant opportunity for PROTON to leverage on Geely's futuristic technologies and offer a peek into future technologies that may be adopted.
PROTON WINS TWO AWARDS FOR ITS NEWEST MODELS
National carmaker PROTON picked up two awards for its newest models at the Allianz DSF.my Vehicle Of The Year (VOTY) 2024 awards ceremony yesterday. The company’s market-leading C-segment sedan, the Proton S70 Flagship X received its first accolade when it won the Sedan of The Year category, despite having been on sale for less than six months. Meanwhile the smart #1 BRABUS, launched in November 2023 and distributed by PROTON subsidiary PRO-NET, beat out stiff competition to win the Electric Crossover of The Year award.
PROTON APRIL SALES UP 17.1% AS PROTON S70 BUILDS MOMENTUM
National carmaker PROTON posted a 17.1% growth rate over the same month in 2023 with 11,025 units (domestic and export) sold compared to 9,415 units in April last year. As a result, sales for the first four months of 2024 also closed stronger with 50,175 units, higher than the 49,702 units sold from January to April 2023. Total industry volume (TIV) for the Malaysian automotive market meanwhile also grew for the same period to an estimated 59,100 units and a cumulative total of 261,345 units for the year.
PROTON OPENS R&D FACILITY AT HANGZHOU BAY, CHINA
National carmaker PROTON opened its research and development (R&D) centre in China last Saturday to strengthen its collaborative efforts with its existing partner Zhejiang Geely Holding Ltd (Geely) in a move to complement its existing facilities in Malaysia. Located within the Geely Automobile Research Institute (GRI) at Hangzhou Bay, the opening of PROTON R&D Centre (China) also coincides with the 50th anniversary of diplomatic relations between China and Malaysia.
PROTON MAINTAINS SALES RANKING AS VEHICLE SALES GROW IN MALAYSIA
National carmaker PROTON closed March and the first quarter of 2024 in a positive fashion with strong sales for its domestic and export markets. With 12,666 sales (domestic and export) reported, total sales for the quarter totalled 39,150 units with export sales currently 63% higher than last year.
PROTON CONTRIBUTES TO EDUCATION AND WELFARE IN TANJONG MALIM
During the month of Ramadan, national carmaker PROTON demonstrated its commitment to education and community welfare with two impactful initiatives. The company donated a substantial collection of books to SMK Proton City in Tanjong Malim and allocated a RM10,000 Zakat fund to upgrade the surau facilities at school premises.
PROTON PREMIERS 2024 HARI RAYA SHORT FILM
National carmaker PROTON premiered the newest instalment of its Hari Raya short film at a buka puasa event with the media yesterday. The 2024 edition was produced in collaboration with Elite Definition Sdn Bhd, the exclusive distributor for Little Joe Air Freshener in Malaysia.
PROTON ESTABLISHES IN-HOUSE TINTING SERVICE AT TANJUNG MALIM
National carmaker PROTON is proud to announce the official opening of its Exclusive PROTON Accessories Tint Centre, located at its state-of-the-art manufacturing facility in Tanjung Malim. In a significant expansion of its in-house tinting capabilities, the new facility is capable of fitting tints for up to 5,000 vehicles per month.
PROTON’S SOLAR PLANT CLINCHES RENEWABLE ENERGY AWARD IN NEA 2023
PROTON’s Tanjong Malim solar power initiative that is comprised of the largest parking lot bi-facial solar panel facility in Malaysia has clinched the top spot of The Renewable Energy category under the on grid (National Grid) segment in the National Energy Awards (NEA) 2023. The green energy adoption, which was unveiled two years ago, has enabled PROTON to not only achieve, but exceed its initial sustainable goals.
PROTON X90 MAKES DEBUT IN BANGLADESH
The flagship of the Proton range, the Proton X90, was launched in Bangladesh on 29 February. Held in the capital city of Dhaka, the event was officiated over by H.E. Haznah Md. Hashim, High Commissioner of Malaysia to the People's Republic of Bangladesh, Dr Li Chunrong, Chief Executive Officer of PROTON and Romo Rouf Chowdhury, Group Managing Director, RANCON Holdings Limited, the exclusive distributor for PROTON in Bangladesh.
PROTON CONTINUES POSITIVE GROWTH TRAJECTORY IN 2024
National carmaker PROTON continued its positive growth trajectory to start the year by reporting 13,602 sales (domestic and export) in February. By doing so, total sales for the first two months grew to 26,484 units, an increase of 3% over the same time period from 2023. The achievement is particularly noteworthy as automotive sales are traditionally slower at the beginning of the year after the year-end sales push in December.
PROTON UNVEILS PLAN TO STRENGTHEN PARTS SUPPLY
Proton Parts Centre Sdn Bhd (PPCSB), a wholly owned subsidiary that is the global hub for motor vehicle components, spare parts, and accessories for national carmaker PROTON, opened its doors to the media for an exclusive tour recently to showcase its parts warehousing ecosystem and the newest developments in its supply chain warehousing improvement plan for 2024.
PROTON DIVERSIFIES INCOME STREAM THROUGH NEW BUSINESS VENTURES
As PROTON continues its current business expansion trajectory, the national automotive brand is diversifying its operations and revenue stream by exploring opportunities within the automotive ecosystem and beyond. Leading the effort is Proton Global Services (PGS), a wholly owned subsidiary of Proton Edar, which has quickly established itself as a key contributor to PROTON’s business network.
PROTON SETS NEW SALES RECORD FOR BRUNEI
As national car manufacturer PROTON’s domestic sales performance exceeded 150,000 units in 2023, its best performance since 2012, the company also reset expectations in some export countries. One of its earliest international markets, the Kingdom of Brunei Darussalam, showed exceptional growth last year, setting a new sales record for the company
PROTON SALES CONTINUE TO SURGE UPWARDS IN 2024
National carmaker PROTON enjoyed its best start to a year since 2013 by selling 12,882 units (domestic and export) in January. This enabled Proton to be the only automotive brand to record better sales performance compared to December 2023, an increase of 1.3%, while compared to January last year sales have increased by 10.3%. As a result of the strong start to the year, PROTON comfortably retained second place in the sales table.
PROTON COMMERCE AIMS HIGH AFTER RECORD-SETTING 2023
2023 marked a triumphant year for national car manufacturer PROTON, and its affiliated entities. Experiencing a fifth consecutive year of expansion, cumulative sales soared to an impressive 154,611 units, marking the company's highest sales figure since 2012 and retaining its position as the second-highest performer in the national automotive sales rankings. In parallel, Proton Commerce Sdn. Bhd. (Proton Commerce), the financing arm of PROTON, benefitted from the growth in sales and achieved a record number of loan disbursements.
VISIT OF THE AMBASSADOR OF UZBEKISTAN TO PROTON TANJUNG MALIM
PROTON Tanjong Malim (PONSB TM) recently hosted a visit from the Ambassador of Uzbekistan to Malaysia, His Excellency Karomidin Gadoev, accompanied by representatives from the embassy. The purpose of the visit was to explore opportunities for cooperation in the future.
PROTON ENDS 2023 WITH FIFTH CONSECUTIVE YEAR OF GROWTH
National carmaker PROTON closed 2023 by posting its best sales performance since 2012 as it achieved a fifth consecutive year of sales growth. 12,711 units were sold in December to bring its year-end total sales figure to 154,611 units (domestic + export), equivalent to a 9.3% increase over the 141,432 units sold in 2022.
PROTON UNVEILED OPERATIONAL EXCELLENCE INITIATIVE TO ELEVATE CUSTOMER SATISFACTION
In a decisive move to enhance customer satisfaction, PROTON unveiled the PROTON Operational Excellence (POE) initiative. This meticulous strategy aims to improve the performance of PROTON's nationwide service centres, nurturing trust in the brand's commitment to excellence.
PROTON SUSTAINS MOMENTUM WITH STRONG NOVEMBER SALES PERFORMANCE
National carmaker PROTON continues to affirm its stronghold in the market with yet another month of impressive sales figures. In November 2023, Proton recorded a total registration of 12,296 units (domestic + export). This achievement solidifies Proton's second position among automotive brands, demonstrating resilience in a competitive market.
PROTON LAUNCHES NEW C-SEGMENT SEDAN, THE PROTON S70
National car maker PROTON today launched the highly anticipated Proton S70, its new generation stylish and dynamic sedan at the Axiata Arena in Bukit Jalil. The event to officially unveil the company’s newest addition to its lineup was officiated by YB Senator Tengku Datuk Seri Utama Zafrul Aziz, the Minister of Investment, Trade and Industry. Also present were Tan Sri Wan Zulkiflee Wan Ariffin, Chairman of DRB-HICOM, Tan Sri Syed Faisal Albar, Chairman of PROTON, Dr Li Chunron
PROTON STAYS ON TARGET FOR A FIFTH CONSECUTIVE YEAR OF GROWTH
National carmaker PROTON, in collaboration with clean energy solutions company Gentari Sdn Bhd, introduced a 100 kWh DC fast charger today at their Centre of Excellence (CoE) headquarters along the KESAS highway.
PROTON’S NEW SEDAN STARTS ROLLING OFF TANJUNG MALIM PRODUCTION LINE
National carmaker PROTON today officially unveiled its upcoming model, the Proton S70, at a line-off ceremony presided over by the Secretary General of the Ministry of Investment, Trade, and Industry, (MITI), Dato’ Hairil Yahri Yaacob. Rolling off the company’s Tanjong Malim production line, the Proton S70 is the first all-new addition to its sedan line-up since the launch of the Proton Persona in August 2016.
PROTON AND GENTARI LAUNCH DC CHARGER AT COE
National carmaker PROTON, in collaboration with clean energy solutions company Gentari Sdn Bhd, introduced a 100 kWh DC fast charger today at their Centre of Excellence (CoE) headquarters along the KESAS highway.
PROTON AND CARSOME COLLABORATE TO GROW BOOKINGS VIA TRADE-IN EVENT
In an effort to stimulate new car bookings by leveraging on its recently announced tie-up with E-bidding companies (EBC), national carmaker PROTON collaborated with Carsome for an event titled Trade-in Trade-Up Saturday.
STATEMENT FROM PROTON
PROTON would like to issue a statement with regards to a video currently circulating depicting a thermal incident on a new Proton X70.
PROTON CONTINUES 2023 SALES GROWTH IN SEPTEMBER
Sales for national carmaker PROTON continued on its upward trajectory in 2023 with an additional 12,230 units (domestic + export) being sold in September.
PROTON X90 MAKES DEBUT IN THREE EXPORT MARKETS
Export sales growth in international markets is one of the key pillars for national car maker PROTON’s long-term goals.
PROTON SIGNS NEW MEMORANDUM OF AGREEMENT WITH SMART
National carmaker PROTON today signed a Memorandum of Agreement (MoA) with smart Automobile at the 2023 China-ASEAN Expo (CAEXPO), an annual trade show which aims to facilitate economic cooperation between China and ASEAN.
STATEMENT FROM PROTON
PROTON would like to release the following statement regarding the Proton X90.
STATEMENT FROM PROTON
PROTON would like to clarify there was no explosion caused by the Proton X90’s mild hybrid (48v) battery.
PROTON MAINTAINS 2023 SALES GROWTH TRAJECTORY IN JULY
Following a successful first six months to begin 2023, national carmaker PROTON continued its upward sales trajectory in July with 13,326 (domestic + export) units sold.
DRB-HICOM AND GEELY COLLABORATE TO ATTRACT INVESTORS TO AHTV
Following the signing of a Heads of Agreement (HOA) on 1 April between DRBHICOM and Geely in Beijing to develop the Automotive High Tech Valley (AHTV), both parties have taken another step towards the fulfilment of their commitment to building Malaysia’s future hub for Next Generation Vehicles (NxGV) in Tanjung Malim.
PROTON FORMS PARTNERSHIPS WITH E-BIDDING COMPANIES
Collaborations will help refine the disposal process of trade-in cars. Customers to gain enhanced convenience and a trustworthy transaction process
PROTON POSTS 28.6% JUMP IN SALES FOR FIRST HALF OF 2023
77,321 units in first six months of 2023 is best performance since 2012. Five models lead segment sales as market share for June hits 23.2%
Thailand’s largest auto parts company Aapico to invest RM140 million to produce components together with PROTON
PROTON and Aapico partnership announcement witnessed by MITI Minister
PROTON AND AFFIN BANK LAUNCH AFFILIATE CREDIT CARD/-i
National carmaker PROTON today announced a strategic collaboration with AFFIN BANK with the launch of an affiliate credit card/-i targeted to Proton owners.
PROTON SALES GROW 35% AS TIV REBOUNDS IN MAY
13,268 units sold in May is a 35.5% increase over the same month in 2022. Market share estimated at 21.5% as TIV rebounds by 32.2% compared to April
PROTON CELEBRATES 40th BIRTHDAY WITH LAUNCH OF NEW SUV
Landmark anniversary marks official start of journey into NEV segment. Proton X90 officially launched by Prime Minister YAB Dato’ Seri Anwar Ibrahim
PROTON ACHIEVES SALES AND MARKET SHARE GROWTH IN APRIL
9,415 units sold in April marks 6.5% increase over the same month in 2022. YTD market share improves to 20.8% as TIV recedes by over 41.4% compared to March
PROTON UNVEILS R3 ACCESSORIES PACKAGE FOR PROTON X50
R3 20th Anniversary Edition Accessories Package limited to just 200 units. Orders opened with deliveries targeted to begin in October 2023