14 Jun 2024

  • First Malaysian brand to receive the accolade for outstanding effort and contribution
  • Award given acknowledges PROTON’s commitment to vehicle safety and innovation


Subang Jaya, 14 June 2024 – National carmaker PROTON has been awarded the prestigious Excellence Award - Industry at the ASEAN NCAP Grand Prix Awards 2024 as recognition for the company’s relentless commitment to advancing vehicle safety and its efforts to improve safety features across its entire model lineup.

“PROTON, the first Malaysian brand to achieve this honour, has a rich history of prioritising safety in all its models, as evidenced by various accolades received over the years. This year's recognition highlights our innovative safety technologies and the significant strides we have made to ensure the well-being of our customers. We extend our gratitude to ASEAN NCAP for this honour and for fostering a safer automotive environment in the region.

“Our current range of intelligent models have a large number of passive and active safety technologies and our newest models, the Proton S70 and Proton X90, are even equipped with features such as a Fatigue Driving Reminder System (FDRS) to reduce the risk of driver fatigue. This award reflects PROTON’s commitment to leverage on advanced technologies and innovative design to enhance and improve the safety of our vehicles and ultimately helps to keep our drivers and passengers safe,” said Roslan Abdullah, Deputy Chief Executive Officer, PROTON.

PROTON’s best-selling SUVs, namely Proton X50 and Proton X70, are both 5-star rated models. The recently launched 2024 Proton X50 features six SRS airbags, Electronic Stability Control (ESC), level two Advanced Driver Assistance Systems (ADAS) and a Tyre Pressure Monitoring System (TPMS).

Recognition for PROTON’s commitment to vehicle safety and innovation

Since its inception, the ASEAN NCAP Grand Prix Awards have celebrated top achievers in vehicle safety within the ASEAN region. PROTON was selected to receive the Excellence Award due to its continuous and outstanding efforts and contributions in vehicle safety technology. This new accolade underscores PROTON’s consistency in advancing safety and its ongoing support for improving vehicle safety throughout the region.

Aside from the awards ceremony, the biannual ASEAN NCAP event held at the King Mongkut’s University of Technology North Bangkok (KMUTNB) featured insightful sessions on the latest safety protocols and technologies. These sessions enabled automotive players in the region to stay at the forefront of automotive safety innovation.

The New Car Assessment Programme for Southeast Asian Countries (better known as ASEAN NCAP) is a collaborative effort between the Malaysian Institute of Road Safety Research (MIROS) and Global NCAP. It aims to enhance safety standards, raise consumer awareness, and encourage a market for safer vehicles in the ASEAN community.