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Limited production model features sporty aesthetics and enhanced interior upgrades
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Model based on Premium variant, with exclusive upgrades for a striking sporty presence
Subang Jaya, 17 January 2025 – National carmaker PROTON has unveiled the PROTON X50 Sport Edition (SE), an exclusive edition of its best-selling SUV designed for those seeking a unique blend of sportiness and sophistication. With bold styling upgrades and additional interior conveniences, the PROTON X50 SE is built on the strong foundation of the PROTON X50 Premium variant to deliver a distinctive experience.
The 2024 PROTON X50 was the No.1 B-segment SUV in Malaysia last year, a position the model has held since its launch in 2020. With over 128,000 units sold, it is a favourite with SUV fans and the PROTON X50 SE aims to take this success a step further, offering a sportier and premium aesthetic while maintaining the performance, safety, and advanced technology that customers have come to expect from PROTON.
Limited Additions Add Exclusivity
The PROTON X50 SE features 13 exclusive enhancements, headlined by a sporty Aerokit featuring front, rear, and side skirting. Its striking Quartz Black body colour is accentuated by sleek glossy black garnishes at the front and rear while completing the look are black 18-inch alloy wheels and distinctive body decals.
Inside, the sport model delivers added sophistication and practicality. Key additions include a wireless charger for seamless device connectivity, sport edition carpet mats that add an exclusive touch to the cabin, stainless steel scuff plates for added durability and style as well as a boot tray for improved cargo management.
At the heart of the PROTON X50 SE is PROTON’s award winning 1.5-litre turbocharged engine with Multi Point Fuel Injection, delivering 150 PS and 226 Nm of torque and paired to a 7-speed dual-clutch transmission (7DCT). As with the base care, safety ratings remain high with the model boasting a five-star ASEAN NCAP rating.
Adopting the updates introduced in the 2024 PROTON X50, the SE model is packed with advanced features to enhance both comfort and usability. At its core is an updated 10.3-inch infotainment head unit powered by a dual quad-core processor, the “Hi PROTON” voice command system, and the PROTON Link app for remote engine start and cabin cooling. A High-Definition 360 Camera with 3D surround view supports safer parking, while a 6-speaker audio system enhances audio quality. The driver's seat features a 6-way power-adjustable, and automatic air conditioning ensures a comfortable cabin environment. To complete the package, the PROTON X50 SE is equipped with security tint, for added privacy and UV protection.
Specially Curated With Limited Availability
Cumulatively, the product upgrades to the PROTON X50 Sport Edition delivers RM10,000 worth of added value to buyers, but PROTON is offering it for an attractive price of RM105,300 with production limited to 1,000 units only. The company is also introducing a limited-time cash rebate and Angpao, offering a rebate of RM7,000 in January, and total savings for customers of RM13,500.
“The PROTON X50 Sport Edition is about offering more excitement for Proton customers by leveraging on the popularity of the PROTON X50, a crowd favourite since its launch. With the SE, we want to amplify that spirit by delivering a version that offers a more dynamic and sportier image, that customers have been longing for,” said Roslan Abdullah, Deputy Chief Executive Officer of PROTON.
Along with the launch of the PROTON X50 Sport Edition, PROTON also launched the Test Drive and Win Festive Fortune campaign, offering a grand prize of a brand-new PROTON X50 Sport Edition. The campaign runs from January to March 2025 with customers invited to visit any PROTON dealership and test drive any model. They will then be in the running to win monthly cash prizes of up to RM5,000. Those who make a booking and register a new PROTON vehicle that month will automatically enter a monthly lucky draw and stand a chance to win a monthly grand prize of a travel package worth RM10,000 as well as a final grand prize for this 3 month campaign.
Bookings for the PROTON X50 Sport Edition can now be made online at PROTON's official website or at authorized PROTON showrooms nationwide.