• Proton X50 owners stand a chance to win 3 months of toll-free driving

• Campaign includes video contest with cash prizes worth up to RM3,000

SUBANG JAYA, 18 Nov 2025 – PROTON has announced a nationwide campaign for new buyers of the Proton X50 called “Roar Forward, Ride Freedom”, in collaboration with Touch ’n Go. Running from 1 November to 31 December 2025, buyers who activate the model’s factory-fitted Touch ’n Go RFID are eligible to win up to RM500 worth of free tolls, valid for up to three months, and also gain a chance to win additional cash prizes of up to RM3,000 through a TikTok video contest. This campaign serves as a gesture of appreciation for the strong and continued support that has made the X50 Malaysia's best-selling model in its class, securing its position as the country’s top B-segment SUV.

Exclusive free toll and cash reward for Proton X50 owners

To participate in the “Roar Forward, Ride Freedom” campaign, buyers only need to activate the factory-fitted RFID on their Proton X50 to stand a chance to be among 68 lucky winners. Potential winners that make their purchase in November will receive their reward from January to March 2026, while buyers in December will be rewarded from February to April 2026. All winners will be announced via a live draw on PROTON’s official Facebook page, and rebates will be credited directly to the Touch ’n Go eWallet linked to the RFID tag for the vehicle.

To further build excitement, eligible owners are invited to share their experience with the Proton X50 through a TikTok video contest. By posting a short video of their journey with the car using #RoarForwardX50 and tagging @ProtonCarsOfficial, participants stand a chance to win up to RM3,000 in cash prizes. Selected videos may also be featured on PROTON’s digital platforms, giving them the opportunity to showcase their creativity within the X50 community.

Strategic collaboration driving value for X50 Owners

What began as an initiative to elevate the ownership experience by streamlining toll payments has now grown into a concerted effort by both PROTON and Touch ’n Go to show appreciation for the strong support from Malaysians for the Proton X50. By combining PROTON’s commitment to innovation and Touch ’n Go’s expertise in connected mobility, the collaboration delivers tangible benefits that make everyday journeys more convenient, seamless, and rewarding.

“This initiative is part of our ongoing commitment to enhance the ownership experience for Proton X50 drivers. Following the positive response from our customers, we are taking an extra step to show our appreciation through this collaboration with Touch ’n Go. By combining innovative technology with practical benefits, we aim to make every journey smoother, more convenient, and more rewarding, reflecting PROTON’s dedication to creating real value for Malaysian drivers,” said Zhang Qiang, Deputy Chief Executive Officer, Proton Edar.

“We are proud to partner with PROTON in delivering this initiative that rewards and enhances the journey of X50 owners. Touch ’n Go has always been at the forefront of creating seamless and connected mobility experiences for Malaysians, and this collaboration reflects our shared commitment to making every day travel smarter, more convenient, and rewarding,” said Praba Sangarajoo, Chief Executive Officer of Touch ’n Go Sdn. Bhd.

For more information visit www.touchngo.com.my and www.proton.com.

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