• Early deliveries of all-new B-segment SUV hit 1,000 units just five working days after launch

• 2,000 units produced at Tanjong Malim by end of July with more to come in coming months

 

Subang Jaya, 1 August 2025 – Deliveries for the all-new PROTON X50, the newest addition to PROTON’s model range, have begun in earnest following its official launch on 24 July. Over a period of just five working days, 999 units have been delivered to buyers nationwide, ensuring early bird customers are rewarded for their support prior to the price reveal. As at the end of July, 2,000 units have rolled off the production line, ensuring sales momentum remains high in the coming weeks and months.

“The recent launch of the all-new PROTON X50 followed a carefully planned sequence where publicity was ramped up in a series of on-ground activations. We received tremendous support from potential car buyers who were impressed by the features offered and as a result, we garnered 5,000 bookings in just 10 days before the price was revealed. Cumulatively, we have now received 8,000 bookings as at the end of July.

“We also committed to build up our stock levels prior to the launch, which is why we have managed to deliver 999 units to our early bird customers just five working days later. As of 31 July, 2,000 units have now rolled off the production line in PROTON Tanjong Malim, and we have planned to keep production levels high to ensure the waiting time for customers is kept to a minimum,” said Zhang Qiang, Deputy Chief Executive Officer, Proton Edar.

Publicity efforts to continue with appearance at Anugerah Melodi Terhangat event

With over 140,000 units sold since its launch in October 2020, the PROTON X50 is the most popular B-segment SUV in Malaysia and PROTON intends to build on that success by widening its product appeal. Targeting a more youthful market segment, the launch of the new X50 has seen the company collaborate with local artists and influencers, as well as composing a song together with singing group De Fam, who performed it live and debuted the accompanying music video at the launch event.

Additionally, PROTON has also collaborated with Anugerah Melodi Terhangat (AMT), an annual awards show where viewers cast votes for their favourite artists. The finale event will be held on Sunday, 3 August, at the Putrajaya International Convention Centre, where the inaugural Anugerah Pilihan Proton X50 Superstar will reward the winner with a brand-new PROTON X50.

“PROTON’s approach for the new X50 was to reach out to a younger customer segment and to do so, our activation events were designed to appeal to them. From the collaboration with De Fam to being a sponsor of the AMT event and even launching the model at a pickle ball venue, these efforts have placed the PROTON X50 in the spotlight, in what is a busy period for the automotive industry,” added Zhang Qiang.

Featuring new styling both inside and out, upgraded ADAS Level 2 technology, a new engine, an upgraded IHU system with a large 14.6-inch screen, and for the first time ever, Bahasa Melayu voice recognition, the PROTON X50 is available in Executive, Premium and Flagship variants. Powered by a new i-GT 1.5 TD engine mated to a 7-speed DCT gearbox it delivers 133kW (181PS) and 290Nm of torque and can accelerate from 0-100 km/h in just 7.6 seconds while delivering a 4.7% improvement in efficiency.

On-The-Road prices without insurance are RM89,800 for the Executive, RM101,800 for the Premium and RM113,300 for the Flagship variant, respectively. Additionally, a Gempak! Deal consisting of a cash rebate of RM4,000 is offered to the first 10,000 buyers.

 

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