• Show booth highlighted by first public reveal of new EV model from Proton e.MAS

• Exclusive promotions and interactive activities prepared for visitors during weeklong event

 

Serdang, 8 May 2025 – PROTON is set to make a bold impression at the Malaysia Autoshow 2025 (MAS 2025), taking place from 9 to 15 May at MAEPS, Serdang, with a dynamic display of its latest models and innovations, together with interactive attractions, and exclusive promotions.

With the theme “Inspiring Connections” PROTON’s booth will feature the brand’s best-selling models, such as the popular Proton X50, X70, X90 MHEV, and the top-selling C-segment sedan, the Proton S70. Visitors will also have the opportunity to preview PROTON’s second EV model that is making its first public appearance at the show ahead of its official launch later this year.

“MAS 2025 is a key platform for PROTON to connect with the car buyers and share the next chapter of PROTON’s journey. The new model preview offers a look into our future and continued drive for innovation while the display of current models showcases the breadth and depth of our current models in the lineup,” said Dr Li Chunrong, Chief Executive Officer, PROTON.

Immersive and Interactive Highlights

A major highlight at PROTON’s booth is the first-of-its-kind 5D Instagrammable Experience featuring the PROTON S70. Visitors can use a state-of-the-art interactive screen to design a custom vehicle wrap, which is then projected in real time onto a physical Proton S70. This eye-catching activation invites guests to snap personalized photos and receive special gifts when they share their experience on social media.

Adding to the excitement, PROTON will also present a digital laser light show which is also a first for the Malaysia Autoshow— delivering a unique, high-tech visual experience that reflects the brand’s innovation and technology-driven direction.

Customer-First Campaigns and Limited-Time Offers

To show appreciation for its customers, PROTON is offering exclusive promotions during MAS 2025, including:

• Rebates of up to RM10,000* and trade-in bonuses of up to RM5,000* under the “MAY-LAH! Buy PROTON” campaign.
• Up to RM1,000* extra rebate for customers making a booking at MAS 2025 only.
• In a collaboration with Grab, up to RM3,500* will be offered as support for e-hailing drivers to purchase a new PROTON Saga
• Educators and healthcare professionals are entitled to one year of free servicing, on top of the existing promotions.
• Fresh grads can enjoy over RM3,000* in total savings - consisting of 3 months of zero instalments worth RM1,500, free road tax for the first year, up to RM1,000 in rebates, and a RM500 trade-in bonus.
• Visitors who test drive and register any PROTON ICE model can also join the ongoing test drive campaign for a chance to win petrol cards and even win a brand-new Proton e.MAS 7.

*Terms and conditions apply!

Looking Ahead, Staying Connected

While showcasing its current product range, PROTON is also offering a glimpse into the future of mobility with the exclusive preview of its second EV model — a clear step toward smarter, more sustainable technologies. Visitors are invited to participate in a creative slogan campaign that will help define how this new model resonates with the public.

From livestreams and KOL content to interactive activities, PROTON’s presence at MAS 2025 is designed to captivate Malaysians of all ages. The brand’s steadfast commitment to innovation, reliability, and national pride will be at the forefront throughout the event.

For more information, visit www.proton.com or follow PROTON Cars on Facebook and Instagram.

 

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