• Malaysia’s iconic sedan marks a new era of Malaysian engineering excellence

• Exclusive rewards and nationwide pre-launch activities build anticipation ahead of the launch

 

Subang Jaya, 10 November 2025 – PROTON today announced that bookings for the All-New Saga are officially open, marking a major milestone in the evolution of Malaysia’s iconic sedan.

Since its introduction in 1985, the Saga has grown hand in hand with Malaysians — a true symbol of national progress. The All-New Saga now ushers in a new era of intelligent design, refined performance, and advanced connectivity — proudly engineered by Malaysian talent under PROTON’s expanding R&D capability.

Developed on the new Advanced Modular Architecture (AMA) platform, the All-New Saga is the first model to be fully designed, engineered, and validated in Malaysia, with technical collaboration from Geely following the partnership established in 2018. This breakthrough highlights PROTON’s growing independence in product development, full ownership of Intellectual Property Rights (IPR), and readiness for future intelligent and autonomous technologies.

Carrying the tagline “Intelligence That Thrills,” the All-New Saga combines style, confidence, and innovation, setting new standards in safety, connectivity, and refinement within Malaysia’s A-segment sedan category.

“The All-New Saga showcases how Malaysian engineering has matured — transforming PROTON from a symbol of national pride into a global automotive contender,” said Dato' Ir. Abdul Rashid bin Musa, Deputy Chief Executive Officer, PROTON.

Reimagined Legacy. Reengineered Future.

Revisiting the I.C.O.N. philosophy first unveiled at its preview, the All-New Saga refines each element to elevate everyday driving with smarter performance, safety, and style.

I – Impressive Performance

Powered by a new i-GT 1.5 Engine with Continuously Variable Transmission (CVT), the All-New Saga delivers smooth, efficient performance with fuel consumption of just 4.9L/100 km (MDC). The new Electric Power Steering (EPS) enhances agility, while PROTON’s signature ride and handling ensure exceptional comfort and control.

C – Comprehensive Safety

Featuring Advanced Driver Assistance Systems (ADAS) with nine intelligent safety functions, six airbags, and PROTON’s Reinforced Safety Structure (RESS) with HPF components, the All-New Saga offers outstanding protection and driving confidence.

O – Optimised Intelligence

A new 16-inch Integrated Dual Screen combines the digital instrument cluster and infotainment display, now with wireless Apple CarPlay and Android Auto. Smart conveniences include auto headlamps, Follow-Me-Home lighting, and headlamp levelling.

N – Next-Gen Style

With Full LED Projector Headlamps, an LED Rear Taillight, and a refreshed cabin design, the All-New Saga blends modern sophistication with Malaysian identity — highlighted by its Front Grille with ‘Sulaman Songket’ motif and two-tone 15-inch alloy wheels.

Created for Malaysians, Ready for the World.

Positioned as the people’s car that continues to evolve with the nation, the All-New Saga combines intelligent technology, refined engineering, and accessible ownership — reinforcing PROTON’s commitment to making advanced mobility available to all.

As a model made iconic by Malaysians, every new owner becomes part of the story — contributing to the legacy of a national car that continues to move the nation forward.

Available in Standard, Executive, and Premium variants, the All-New Saga is offered in five striking colours – Marine Blue, Space Grey, Ruby Red, Armour Silver and Snow White – reflecting both modern style and timeless national pride, with Indicative Price starting from RM40,000 to RM50,000.

Exclusive Booking Offers for Early Bookers!

Bookings are now open at all authorised PROTON outlets nationwide, with exclusive early booking offers for customers. Those who place a booking for the All-New Saga from 10 November 2025 until the official launch date, and complete vehicle registration by 31 December 2025, will be among the first 20,000 actual buyers to enjoy these exclusive early booking offers:

• 1-Year Free Service or 20,000 KM, whichever comes first (inclusive of labour and service parts)
• Limited Edition All-New SAGA Touch ‘n Go Card

*Terms and conditions apply.

IKONIK TOGETHER-GATHER – Make Your Next Move Iconic

To build excitement ahead of the official launch, PROTON is bringing the IKONIK TOGETHER-GATHER nationwide — a pre-launch activation celebrating the All-New Saga through Malaysia’s love for food, lifestyle, and community.

Running from 14 to 23 November 2025, the activities will travel across key regions. By blending local flavours, cultural experiences, and on-ground KOL engagements, the IKONIK TOGETHER-GATHER aims to connect the All-New Saga with Malaysians’ everyday lives — reflecting how the nation’s most iconic sedan continues to evolve with the people.

For more details and live updates, follow Proton Cars Official on all major social media platforms and stay tuned for more exciting activities leading up to the All-New Saga’s official launch.

 

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