• Malaysia’s Most Refined SUV elevated, now with a sportier and more distinctive expression

• Limited to 600 units, based on the Premium variant and finished exclusively in Quartz Black

Subang Jaya, 16 April 2026 – National carmaker PROTON today officially introduced the PROTON X70 Sport Edition (SE), a specially enhanced edition of its established C-segment SUV. Created for drivers who appreciate refinement with a stronger visual presence, the new edition combines signature X70 comfort with a set of carefully selected sporty design elements and interior enhancements.

As one of the company’s most recognised models, the PROTON X70 has built a strong reputation for delivering a well-rounded driving experience, blending ride comfort, intelligent technology, and everyday practicality. Guided by the theme “Malaysia’s Most Refined SUV,” the X70 Sport Edition builds on this strong foundation by introducing a more expressive and contemporary interpretation, without compromising the qualities that have defined the model’s success.

Sporty Enhancements Build on a Proven Legacy

Limited to just 600 units, and based on the Premium variant, the PROTON X70 Sport Edition introduces 10 exclusive upgrades designed to elevate its visual appeal and everyday usability. For the exterior, the model adopts a more assertive stance with a full aerokit that includes front, side, and rear skirts. This is further complemented by black 19-inch alloy wheels and exclusive Sport Edition badging, further distinguishing it within the X70 lineup, reinforcing a confident and premium road presence.

Within the cabin, subtle yet impactful upgrades enhance its distinctive premium appeal. Red stitching accents are applied to the steering wheel and armrest, while the seats feature red stitching with embroidered Sport Edition logos, creating a more premium and driver-focused environment. A boot tray is also included, enhancing practicality for daily use.

Proven Performance with Intelligent Features

Powering the PROTON X70 SPORT EDITION is PROTON’s i-GT 4-cylinder 1.5TD engine, paired with a 7- Speed Dual Clutch Transmission, delivering a balanced combination of responsiveness and efficiency. The driving experience is further enhanced by PROTON’s renowned Ride & Handling, engineered to provide composure, comfort and confidence across varying road conditions.

Inside, the model maintains its suite of intelligent technologies aimed at enhancing both convenience and connectivity. A 12.3-inch infotainment head unit with Wireless Apple CarPlay^® and Android Auto^TM, sits at the centre of the experience, supported by the “Hi PROTON” voice command system and PROTON Link 2.0 application for seamless digital integration.

Safety remains integral to the X70 experience, with the PROTON X70 Sport Edition equipped with Advanced Driver Assistance Systems (ADAS) Level 2, comprising 13 safety features. This comprehensive suite enhances situational awareness and driving support through features such as Intelligent Cruise Control (ICC), Lane Keep Assist (LKA) and Autonomous Emergency Braking (AEB), among others, ensuring greater confidence on every journey.

Specially Curated for a More Distinctive Experience

Cumulatively, the product upgrades to the PROTON X70 Sport Edition deliver RM6,000 worth of added value to buyers with availability limited to 600 units.

“The PROTON X70 Sport Edition builds on the strengths of a proven model that Malaysians have come to trust. With this introduction, we are offering customers a more dynamic and refined expression of the X70, tailored for those who want a stronger sense of style while retaining the comfort and technology the model is known for,” said Dato’ Ir. Abdul Rashid Musa, Chief Executive Officer, Proton Edar.

Every purchase of the PROTON X70 Sport Edition comes with PROTON’s exclusive Launch Package available for the 600 customers. This includes:

• Pro-Warranty* – 5-year warranty with unlimited mileage, along with 6 times free labour service

• Pro-Connect* – 5-year in-car data package with 2GB per month

• Pro-Finance* – financing options of up to 9 years with interest rates starting from 2.2% per annum, with margin of finance up to 90%

• Pro-Trade-In* – overtrade support of up to RM2,000 for customers trading in their existing vehicles

• Pro-Shield* – PROTON Insurance Programme which provides enhanced coverage including special perils protection, personal accident coverage of up to RM15,000 per person, and additional flood relief coverage of up to RM2,000.

*Prices after rebate is for registration before 30 April 2026

Bookings for the PROTON X70 Sport Edition can be made via PROTON’s official website or at authorised showrooms nationwide, with further updates and promotions available on Proton Cars Official social media platforms.

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