• All current Proton models included in government grant matching programme with total incentives worth up to RM4,000

SUBANG JAYA, 29 January 2026 –  In line with the launch of the Malaysian government’s Matching Grant Programme for the Replacement of Old Vehicles, PROTON has announced all current models in its range will offer trade-in incentives for customers trading in vehicles 20-years or older to be scrapped and removed from the road. The amount offered will be supplemented by a matching grant from the government worth up to RM2,000, helping reduce the cost of purchasing a new Proton vehicle.

All Proton models qualify for the offer with Proton Saga and Proton e.MAS 5 buyers to receive an incentive of up to RM1,000. Other models offered by the company including the new Proton X50 and Proton X70 as well as the Proton e.MAS 7 will receive an incentive valued at RM2,000. Combined with the matching grant, it means the maximum amount of incentive customers can receive are RM2,000 and RM4,000 respectively.

These incentives are aligned to the government’s aim to reduce the population of older cars on the road and replacing them with safer, greener and more efficient vehicles. These also help to empower the company's growth initiatives for 2026 where it targets to achieve sales of 200,000 units following a strong performance last year where volume growth outpaced TIV growth by more than six times.

“PROTON is proud to be able to offer our customers even more value by being a partner in the Malaysian government’s Matching Grant Programme for the Replacement of Old Vehicles. This initiative will encourage the responsible replacement of old, unroadworthy vehicles and improve road safety while supporting the transition towards cleaner and more efficient mobility.

“The incentive offered by PROTON is an extension of the PROTON Xchange Programme launched in May 2025. Offering up to RM2,000 in over trade for customers who scrapped their old vehicles for a new Proton model, 4,344 transactions were made resulting in approximately RM8.68 million being given out towards the purchase of a new car by the end of 2025,” said Dr Li Chunrong, Chief Executive Officer, PROTON.

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